Creativity Design Group
CDG BizCast
Christian Gonzales, Owner of Houston marketing firm Creativity Design Group (CDG) discusses several topics related to business management and consumer affairs. Join us for our bi-monthly podcast as we discuss marketing, business management, customer satisfaction, fraud fighting and other important business matters. Check out Creativity Design Group at https://www.creativitydesigngroup.com and learn more about our graphic design and digital marketing services.
Author
Creativity Design Group
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Podcast website
Latest episode
Mar 23, 2026
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Episodes
Episode 43: "The Frank's Grill Effect" 19.08.2023 39:37
In the restaurant business, location is everything. Location is even more important when your restaurant is dominating among several nearby competitors. "The Frank's Grill Effect" is a phenomenon that occurs when one restaurant (or business in general) is the busiest among several other competing restaurants within very close proximity to each other (we coined this term based off of...
Episode 42: Benefiting from Great Customer Service 31.07.2023 39:36
We discuss the importance of businesses bringing their A-Game when it comes to delivering customer service. Your company's success depends on how well it serves its customer base and is able to take care of all of their needs. Companies with great customer service can see more profit at the end of each quarter due to repeat business and referrals from happy customers. YouTuber Optopolis joins...
Episode 41: How Small Businesses Can Learn from Bed, Bath & Beyond and Tuesday Morning 18.07.2023 40:40
With the recent departures of Bed, Bath & Beyond and Tuesday Morning from the retail landscape, we discuss why both companies failed and how small businesses can avoid making the same mistakes. Remember, it's all about being where your customers are at, knowing which products are in demand (and of course carrying them) AND getting your pricing on point! YouTuber Optopolis joins the panel t...
Episode 40: Job Interviews: Where COMPANIES Mess Up 30.06.2023 1:04:21
Are you currently hiring right now or are in charge of hiring on behalf of your company? We discuss the pitfalls that many companies face when they are choosing the right candidates and speak to a disappointed job seeker to see what you are doing wrong when it comes to picking the right talent. You need to understand what is going on in your candidates' minds when they are being interviewed an...
Episode 39: Your Website and the Consumer 22.06.2023 38:47
When your audience is checking out different websites, they are looking for something specific in mind. We discuss the importance of keeping your website's main message upfront and tips on how to keep your audience interested to the point that they will share it with others.
Episode 38: Website Pet Peeves 01.06.2023 44:49
Your website is one of the most important marketing tools your business utilizes, so it is important to ensure that it is not driving customers away due to poor design and lack of consideration for user experience. We discuss some of the most common annoyances the average consumer has with websites, and what needs to be done to correct these problems. You are losing out on new customers if your we...
Episode 37: Nepotism & Hiring 22.05.2023 57:30
Job searching can be very frustrating, especially if you have the skills and work experience to perform certain jobs yet nobody is hiring you. We discuss the importance of offering equal job opportunities to the public and how both small businesses and large corporations need to give certain applicants a chance. More importantly, we discuss how being nepotistic in your job search is extremely immo...
Episode 36: Almost Scammed By The "Geek Squad" 29.04.2023 35:52
We interview Swale Fenley of Swale Interiors, who discusses his experience with an email scam from a fake outfit pretending to be Geek Squad. When he first read the email, he thought it was the real thing but quickly realized later it was not the real Geek Squad at all! He discusses how he almost became a scam victim himself and what he did to save himself from being robbed blind!
Episode 35: Service: The Dying Art? 22.04.2023 30:41
Customer service is a crucial area of business that all companies, big or small need to take seriously. You can hire anyone to handle your customers, but are you hiring the right people? Are they trained properly and motivated to do better daily? Customer service does not have to be dead in this day and age. In fact, your company's customer service can separate you from your competitors just l...
Episode 34: Artificial Intelligence: Friend or Foe? 31.03.2023 48:45
Many companies are quickly adapting to running their daily operations using artificial intelligence. However, it is important to remember that AI is not supposed to replace human employees! This episode discusses the importance of knowing where to use AI and when it is important to have employees standing by, ready to serve customers who have unique problems! AI can't do everything!!
Episode 33: Small Business Spotlight on Jamburritos Owner Chef Michael Brown 13.03.2023 47:35
The Small Business Spotlight is on the extremely talented culinary king, Chef Michael Brown! We learn all about why he started his new culinary concept, Jamburritos and his passion for cooking up happiness! Why Michael loves cooking, what encourages and inspires him every day, and how it all lead up to his success are all discussed in this episode. Be ready, this one is a tearjerker that will get...
Episode 32: Spotting Scams & The Dangers of Identity Theft 28.02.2023 58:57
In this episode, we cover some general basics over how to spot scams, how to protect your identity so you don't become a victim of identity theft, and discuss the disastrous effects of identity theft on your everyday life. Additionally, we discuss some general scams and how they operate and what you can do to protect yourself from getting robbed blind by these criminals! If you have elderly family...
Episode 31: Making Change-rous Decisions 19.02.2023 1:05:11
In business, we often need to make changes to our products, services and operations in order to improve our position in the market. However, there are times where changes that seem necessary in the eyes of management, were incredibly unnecessary in the eyes of our customers. What happens then? Our regular customers start patronizing our competitors instead! We discuss several real-life examples of...
Episode 30: Improving Customer Experience, Part II 28.01.2023 37:04
PLEASE LISTEN TO PART I FIRST. In the first episode of 2023, we have an open discussion with our consumer panelists about what businesses can do to improve their overall customer experience. It's a new year, so it's time to start making some resolutions for your business! Focus on what areas of customer service and front-end operations either need improving or could be fine-tuned better. Hear from...
Episode 29: Improving Customer Experience, Part I 25.01.2023 46:41
In the first episode of 2023, we have an open discussion with our consumer panelists about what businesses can do to improve their overall customer experience. It's a new year, so it's time to start making some resolutions for your business! Focus on what areas of customer service and front-end operations either need improving or could be fine-tuned better. Hear from consumers themselves what they...
Episode 28: Customer Service for Christmas, Part II 19.12.2022 49:29
(Continued from Part I) The holiday shopping season is the busiest time of the year. Because businesses can expect more customers than usual around this time of the year, it is important to have the ability to pay attention to each of their needs and handle them properly when certain situations arise. We cover some methods to help you provide stellar customer service this season!
Episode 27: Customer Service for Christmas, Part I 12.12.2022 29:25
The holiday shopping season is the busiest time of the year. Because businesses can expect more customers than usual around this time of the year, it is important to have the ability to pay attention to each of their needs and handle them properly when certain situations arise. We cover some methods to help you provide stellar customer service this season!
Episode 26: Last Minute Black Friday Website Prep (Part 2) 22.11.2022 29:33
(Make sure to listen to Part 1 first) Are your website and marketing plans ready for the busiest shopping day of the year? We cover some basic tasks that you must take care of to ensure that you have a successful start to the Christmas shopping season. Nobody likes slow websites, websites that are hard to navigate, or having to search everywhere for what they want! Learn more in this two-part spec...
Episode 25: Last Minute Black Friday Website Prep (Part 1) 19.11.2022 28:03
Are your website and marketing plans ready for the busiest shopping day of the year? We cover some basic tasks that you must take care of to ensure that you have a successful start to the Christmas shopping season. Nobody likes slow websites, websites that are hard to navigate, or having to search everywhere for what they want! Learn more in this two-part special.
Episode 24: Scammers in the YouTube-verse 22.10.2022 26:20
Many famous YouTubers are often impersonated by scammers within the comments of their own videos. These scammers pretend to be the YouTuber themselves by stealing their profile picture, replying to random commenters claiming that they won something just for watching. We cover this scam in detail to help you spot these fakers so you don't end up sending your money to a random stranger!
Episode 23: Scam Awareness and Scambaiting Fun with PlushBoyQ 16.10.2022 1:07:52
We sit down with a scambaiter/YouTuber to discuss scam awareness with a side of humor. PlushBoyQ joins us to talk about his beginnings as a scambaiter, what we should be looking out for, and general safety tips on staying safe from scams.
Episode 22: Turning Angry Customers Into Happy Ones! Part II 26.09.2022 39:32
(CONTINUED FROM PART I. PLEASE LISTEN TO PART I FIRST). Both business owners and front line employees will run into a dissatisfied customer who is beyond upset. But how do you handle such customers? We discuss in this two-part episode and give some real world examples!
Episode 21: Turning Angry Customers Into Happy Ones! 19.09.2022 59:47
Both business owners and front line employees will run into a dissatisfied customer who is beyond upset. But how do you handle such customers? We discuss in this two-part episode and give some real world examples!
Episode 20: The 10-Step Evening Routine 16.08.2022 56:55
This evening routine will help you transition away from the hustle and bustle of your everyday work life and into relaxation mode once you are home. This routine will help you unwind and prepare yourself for higher productivity levels the next day. A must-have routine for business owners!
Episode 19: The One Billion Dollar Morning Routine 01.08.2022 47:31
Having a morning routine can help you, as a business owner function at your absolute best throughout the day while you running your business, handling everyday tasks, and serving customers. We discuss The One Billion Dollar Morning Routine and how business owners like yourself can see an improvement in your daily lifestyle. This routine is especially useful for those dealing with back to school ma...
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