Cattlemen’s Call Podcast

Young Cattlemen’s Conference provides young leaders with a comprehensive understanding of all aspects of the industry, from production to the consumer. Montana rancher Jake Feddes YCC Chair and North Dakota rancher Calli Thorne share more on the 9-day trip that took 71 producers across the nation.

Our guest, Lettie McKinney, is nothing if not busy! She joins us while she is in the tractor, planting cotton. Lettie and her father manage their family farm and run MC- Meat Co., a direct-to-consumer beef business that Lettie started. From experimenting with growing cotton, to opening a wedding venue on her property, Lettie has added multiple revenue streams to the operation so it can succeed in...

Whether it be cybercrime, cattle rustling, or illegal imports, cattle producers are being protected by people like Special Ranger Scott Williamson and Captain Justin Smith. Hear about what types of crime are becoming more popular in agriculture and the cattle industry and what different states are doing to protect their producers, as well as what simple steps you can take to protect yourself.

Jordan O’Neill, a beef cattle nutritionist, joins the conversation today to share what she has seen on her own operation and with her customers as drought impacts cattle numbers and cattle nutrition across the country. New technologies have opened doors to reducing feed waste and increasing feed efficiency. Jordan has advice for all types of producers to improve their cattle feeding techniques.

The Mannix Brothers Ranch in Helmville, Montana, can’t be described as just a cattle ranch. They also manage timber, a direct-to-consumer grass-finished beef program, and most recently, a restaurant. With a large family operation, diversification was inevitable, yet the long-held ideals of conservation and work ethic haven’t ceased. David and Randy Mannix join the podcast to explain the evolution...

Texas cattlemen and father and son, Donnell and Tucker Brown of RA Brown Ranch, a historic ranch in Throckmorten where they raise commercial and purebred cattle as well as registered Quarter horses. The Brown family is an exceptional example of generational transfer and creating opportunity for each new generation that wants to be a part of the ranch. When family operations wonder if they need to...

Cattle producers across the country deal with predators that are listed as “endangered” or “threatened” under the Endangered Species Act. Whether those are panthers in the Southeast or mountain lions in the West, these predators are killing livestock, and producers are often limited in their ability to protect their animals and receive compensation for losses. We sit down with guests from Californ...

We are back with Meteorologist Matt Makens to discuss the shifting weather patterns we are seeing in the U.S. during the start of 2023. Matt and Lane discuss the potential for cattle producers in the West to finally see some relief in their ongoing drought. Is this a sign of a transition from La Niña to El Niño? Matt also gives a regional forecast for all parts of the U.S. to help producers manage...

Todd Wilkinson, newly elected NCBA president, shares what it means to him to be surrounded by family when he took the helm at the 2023 Cattle Industry Convention and NCBA Trade Show. Todd discusses the challenges he and his family have faced, and he sees many operations facing, when it comes to transferring the farm or ranch to the next generation, dealing with those awkward conversations amongst...

The largest and leading beef cattle association in the U.S., the National Cattlemen’s Beef Association, is celebrating its 125th anniversary. Past Presidents Jo Ann Smith, the first female president, and Craig Uden join to share what has changed throughout the past decades. Where was the cattle industry 50 years ago? Where is it headed in the next 50 years? We cover it all in this conversation!

Kristin Torres and Thad Larson of NCBA join Lane to give you all the details about the 2023 Cattle Industry Convention and NCBA Trade Show. Hear what meetings they recommend you participate in and learn more about the most exciting events, including the Friday night concert. Plus, hear what star will be joining producers for the Opening General Session.

Being in the cattle business means you need to be mindful of the environment and your economic viability. The way data is collected on operations today looks dramatically different than it did 50 or even 15 years ago with new technology held literally in your fingertips. But it can be daunting to look at this data and determine what is useful to ensure that generations after you can ranch. Lane sp...

Some farmers and ranchers are beginning to test the waters of virtual fencing with their cattle, especially those in rough, rugged country. Montana rancher Leo Barthelmess describes the way virtual fencing technology has changed his operation and given him more knowledge about his herd.

Take a page out of the Grinch’s book and carve up the roast beef this holiday season. Steve Wald and Alex Reitz, masterminds of NCBA’s Culinary Center, look at trending holiday beef dishes and reflect on popular recipes of the past. If you’re looking for a new recipe to impress your guests this season or are just looking for a way to spice up a timeless, traditional recipe, tune in to this episode...

A good glass of wine pairs well with a steak dinner. But wine grapes might also pair well with your cattle herd. Avenales Ranch in San Luis Obispo, California, is a family-run ranch that has been in California for more than 140 years. Steve Sinton and his son Daniel speak with us about the ranch’s diverse business model which includes grapes, organic and grassfed beef, commercial cattle, and a hun...

We are joined by NCBA Vice President of Government Affairs Ethan Lane and NCBA member and campaign consultant David Watts to take a deep dive into the 2022 midterm elections. Nothing is final yet, but Ethan and David discuss how the Senate and House will likely look for the next two years and how this will affect cattle producers on issues like the 2023 Farm Bill, cattle markets, trade and more. T...

The U.S. beef supply and cattle population is the safest in the world, but that doesn’t mean we are immune to what is happening outside our borders. Foreign animal diseases, specifically Foot and Mouth Disease (FMD), could have drastic impacts on our industry. Dr. Julia Herman is on the show to talk about preventative measures, the Secure Beef Supply Plan, and her personal experience seeing FMD up...

How do you hire in today’s job market? The long-term viability of U.S. cattle production is largely dependent on our workforce, and it is important for employers to know what their employees value to retain quality and skilled staff. Nick Jorgensen, South Dakota cattle producer, and Dr. Russell Plaschka, with the Kansas Department of Agriculture, discuss what is causing a labor shortage, how it pr...

Jonathon Black, a young West Virginia cattle farmer, balances an off-farm job with raising commercial cattle. While his family has experience in farming, he has ventured off into production agriculture on his own. His passion for the industry has led him to advocate on behalf of beef production. Raising cattle is not for the faint of heart, and Lane and Jonathon talk about the challenge being a yo...

Cryptocurrency is making its way into the cattle industry and food production. Jaclyn Wilson, with Flying Diamond Beef, tells us about her trial using Non-Fungible Tokens to monitor and track a group of steers. How could this technology impact production and provide added value to you? Listen now to find out.

The elected leaders of the cattle industry, NCBA President Don Schiefelbein, President-Elect Todd Wilkinson, and Vice President Mark Eisele, talk with Lane about grassroots policy being shaped at the Cattle Industry Summer Business Meeting. These three cattlemen share what their year of service has looked like, the topics most important to cattle producers right now, and what we can expect from Wa...

Kendall Whatley, Kendra Orozco and Terryn Drieling all share their experiences and love for the cattle industry through different avenues. Whether it be through photography or owning a small business, these ladies use their outlets to tell consumers about the benefits of beef and highlight the responsible practices of cattlemen and women. Kendall, Kendra and Terryn were ambassadors for the 2022 Ca...

Cattlemen and women know what it means to live in harmony with the land, the wildlife, and the livestock. And no one knows it better than the Environmental Stewardship Award Winners. 2021 Region IV (Texas) and Region VI (Utah) ESAP winners share the history of their family operations and how they have overcome obstacles to ensure they can continue to do what they love – raise cattle.

The National Corn Growers Association and National Cattlemen’s Beef Association are committed partners on education and conservation. Cattle feed is one of the largest uses of corn byproducts, and like U.S. cattle producers, corn growers prioritize caring for the land and reducing their footprint. Hear from Troy Schneider, cattle rancher and farmer, and NCBA President Don Schiefelbein to hear the...

Fourth-generation Iowa cattle farmer Kellie Lasack shares the “real side of farming” with consumers and producers alike on social media and through her blog. Lasack shares why it’s important for cattle producers to live their best lives through an appreciation for agriculture and the rural lifestyle.