TwentyTwo Digital

Catch 22

Business EN ↓ 3 episodes

The marketers group chat. Catch 22 is the marketing podcast for anyone who's over the copy-paste AI slop information filling their algorithm. Hosted by Ashton Tuckerman and Mikayla Nicol from TwentyTwo Digital. Each episode, we dig into the trends, contradictions, campaign wins, and spectacular flops shaping modern marketing. From AI and content strategy to brand positioning, agency life, and the stuff nobody else wants to say out loud. No fence sitting. Honest opinions and candid conversations.

Author

TwentyTwo Digital

Episodes

The Agency Sucked So I Built My Own | Being Unmanageable, Don't Hire Your Friends 04.06.2026 35:56

In this episode of Catch 22, we’re throwing open the agency doors with our very first guest. Joining us is Sarah Pelecanos - founder of TwentyTwo Digital, creator of Full Stack Marketer, 30 Under 30 winner, and, well… our boss. Sarah shares her thoughts on the AI panic, what people underestimate about running an agency, and the hidden mental load that comes with leading a growing team. We unpack w...

Hashtag Take Me Back | AI Therapy, Gen-Z vs Millennial Manager, Nostalgia Marketing 12.05.2026 25:37

In this episode of Catch 22, we’re going from the future to the past, and somehow finding our way back to the present 🔮 We kick things off with a slightly terrifying story about AI psychosis (seriously, check Nan’s phone 👵📱) before diving into the ethics of AI “therapy”, therapy bots, and whether guardrails around AI are keeping up with reality. Then we open up the generational group chat: mill...

This Could Be Terrible | 2026 Trends Take-Down, AI Influencers, The Resurgence of Hashtags 22.03.2026 24:37

Catch 22 is here! This is our debut, so it could be terrible... we'll let you be the judge. Welcome to Episode 1 of Catch 22: the marketing podcast from TwentyTwo Digital where Ashton Tuckerman and Mikayla Nicol turn down the noise and turn up the conversations that actually matter. In this episode, we're breaking down five marketing trends defining 2026, including: 🤖 AI influencers: hype...