Cast Polymer Radio

On this episode, I share an interview with Phil Masiello, the co-founder of CrunchGrowth. Phil has a long history of success in the business world. He is the founder of 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women.  He's also the author of a book called Think-Engage-Thrive: Marketing Actions To Skyrocket Your Brand In The Dig...

On this episode's marketing minute, I'll share the 4 W's of direct response advertising. These concepts are easy to understand. The skill is in their execution. Any small business that implements these principles will be ahead of 99% of the competition. 

Customer testimonials are a powerful social proof, but collecting them can often be difficult, even for people who love doing business with you. On this episode, I'll share a new software tool that allows you to collect text and video testimonials from your customers with no need for a developer or website hosting!  You can find this software tool at  https://testimonial.to . 

On this episode, I'll share three questions to ask to help you create a better marketing story. 

On this episode, Zach Sinz of  Stoner Molding Solutions  joins me. Known for superior performance and consistent quality, Stoner has been helping manufacturers mold more parts in less time since 1942. Every Stoner formulation is designed to optimize your production process and significantly improve your bottom line. Stoner's brand portfolio offers solutions for any molding process. If you can mold...

Today's marketing minute on creating credibility in your marketing messages comes from the book Secret Sauce: How to Pack Your Messages with Persuasive Punch.  

On this episode, I share an interview with Nick Santhanam, author of the best-selling book,  The Titanium Economy . While silicon valley tech companies tend to dominate today's news headlines, many of the fastest-growing, most profitable companies in the United States are companies you've likely never heard of. These booming companies belong to a burgeoning sector—industrial tech. This industry of...

On this episode of the Cast Polymer Radio "Marketing Minute", I share a new A.I. tool that may save you some time and effort when it comes to writing memos, emails or just turning random thoughts into clear readable text. The tool is called AudioPen and you can find it at  www.audiopen.ai . 

This is the first episode of the Cast Polymer Radio "Marketing Minute". These are quick sales and marketing tips to help you grow your business.  Today's episode is called The $250K Thank You Note. It's a great example of how "snail mail" and personal touch still works in marketing. 

On this episode, I welcome Kyle Jordan on the show. Kyle is the new director of certifications with the ACMA. Their CCT program supports professional development and facilitates uniform training and technical skills. It's the only certification program of its kind in the industry. This program is completed online and provides enrollees with all the resources needed to succeed in becoming a Certifi...

On this episode,  Nick Ciparro joins me on the podcast. Nick is the founder and chief technology officer at ACCR, Advanced Composites of Carbon Rivers a global leader in the Research & Development of Graphene and Graphene related technologies.  Graphene is a remarkable substance with a multitude of astonishing properties which earn it the title "wonder material".  Despite being the thinnest materi...

On this episode, we'll be discussing search engine markting and SEO in the age of A.I with guests Brittany Filori and Michael Borgelt of 51Blocks .  51Blocks started in 2009 as an SEO company serving small businesses. By 2015, 51Blocks had moved to a Denver-based office with a small team helping businesses all across the US and was moving more towards white-label services. Fast forward to 2022 and...

On this episode, we feature an interview with  Joannie Harmon  at IACMI's annual member meeting discussing workforce education. The U.S. is facing a crisis when it comes to workforce. Per a recent Deloitte report, US manufacturing is expected to have 2.1 million unfilled jobs by 2030.   The Composites Institute has made workforce education and development a pillar of its mission, along with compos...

On this episode, I feature an interview with Haley Marie Keith , the CEO of Mito Material Solutions. MITO's technology is the "first and only" process to functionalize substances like graphene oxide and biomaterials—creating hybrid additives that give composites and thermoplastics lab-verified improvements in strength, durability, flexibility, and sustainability. You can learn more about their com...

On this episode, Tobi Ferguson, CEO of Magnum Venus Products, joins me to discuss their new $20 million expansion in Knoxville, TN.  Magnum Venus Products (MVP) , a global manufacturer of fluid movement and production solutions for industrial applications, is expanding its footprint and capabilities with the purchase of this new facility and land in East Tennessee. This expansion will enable MVP t...

On this episode, Andrew Pokelwaldt joins me to discuss the topic of industry consolidation; we'll explore the impact of some recent mergers & acquisitions.  Like any sector in the global market, the composites & cast polymer industry isn't immune to the forces of change. In an era defined by digital disruption, geopolitical tensions, and environmental challenges, businesses have had to adapt and r...

On this episode, Brian Fitzgerald, the CRO at  A ugury joins me to discuss how A.I. is revolutionizing the manufacturing industry by using their software to predict & prevent industrial machine failure. Augury is a billion dollar tech company that is unlocking production capacity, predictability, and sustainability while transforming how manufacturing teams work.  You can learn more about Augury b...

This week, Jesus Zozaya and James Pickard of  Voltera join me on the show to discuss the future of additive electronics and how it is revolutionizing so many industries.  Their company Votera , makes rapid prototyping platforms for printed electronics — from traditional circuit boards to the flexible, stretchable, conformable, and biocompatible electronics of tomorrow. The best and brightest minds...

This week I welcome Pete Havel to the show. Pete is the bestselling author of the book The Arsonist in the Office:  Fireproofing Your Life Against Toxic Coworkers, Bosses, Employees, and Cultures . His book is a survival guide for enduring the toxic workplace (and toxic people) and a call to action for a bold new approach to addressing tough issues within your company.  If you have ever led an org...

On this episode, I welcome best-selling author Mark Mears to the show. He is the author of the new book The Purposeful Growth Revolution .  In this book, Mark brings together 30 years of experience with Fortune 500 companies using scientific studies to create practical strategies for how leadership needs to evolve to help employees and businesses thrive in the new economy and beyond. Today we are...

This week I welcome Nick Castelucci to the show. Nick is the managing partner at Prestige Tooling, one of the newest members of the ICPA based out of Elkhart, IN.  Nick and his team have over 25 years of experience in mold making with over 6,000 completed molds.  Nick will share some of the history of their company, as well as some of their specialties that include bathtub molds, shower pans, drop...

On this episode, we'll be discussing how to use ai platforms like ChatGPT to create better story brands. The interview is with Brian Hennessy, CEO and Co-founder of Talkoot, a system that helps brands create deeper connections with customers on every product page through deeper product storytelling.

This week I welcome   Cary Martin , VP of research & technology with  Hexcel to the podcast.  Cary will be sharing some of the latest news on Hexcel's new Center of Research & Technology Excellence  in Salt Lake City, Utah.  The 100,000-square-foot building is home to a state-of-the-art laboratory where company scientists and researchers collaborate with customers on the latest composite technolog...

This week, Scott Stephenson  joins me to discuss  SAMPE 2023 taking place next week (April 17-20) in Seattle, WA. Scott is the director of strategic initiatives and events at  CompositesWorld , and also president & acting CEO of SAMPE North America.  This conference is where the advanced materials community comes together for face-to-face meetings, top-level education sessions, and panels led by t...

In the world of cast polymer and composites manufacturing, the ability to swiftly and accurately transform innovative ideas into tangible products is crucial. 3D printing technology has unlocked unprecedented possibilities in tooling and mold making, revolutionizing the way we approach the fabrication process.  This week I feature an interview with Fadi Abro, the Global Director of Transportation...