Carrot Cashflow

When you're a new farm struggling to get yourself out there and secure your first few customers, then marketing can be a great tool to broaden your reach, make yourself known, and hopefully get more yourself in front of paying customers. So, what's a good way to approach marketing? In this episode of Carrot Cashflow, we're talking to marketing strategist John Reinwald of Farmstand Revival to walk...

When farmer's markets are your only market stream, every week can be a gamble. Some weeks you can sell out every single vegetable you bring, and some weeks—particularly the not-so-sunny ones—you can take more than half of your produce back home, all slated to be given away or to be tossed into the compost pile. What if you can go to the market and be at peace knowing half the produce you're bringi...

Farmer's markets are a great way to get local food fresh from the farmers, but let's face it—not everyone can spare the time to go to farmer's markets every week. Well, what if there was a hub for local produce that's open and operational 24 hours a day, 7 days a week, 365 days a year? In this episode of Carrot Cashflow, Bill Brinkerhoff of Argus Farmstop talks about their business model that not...

When you're making a good number of sales online, is it still worth going to farmer's markets all year round? Growers Carrie and Joe Chlebanowski of The Looney Farm in Alex, Oklahoma say yes, it still is. In this episode of Carrot Cashflow, we have growers Carrie and Joe Chlebanowski to talk a little bit about increasing online sales through having a farmer's market presence. They also share some...

Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon . 

In this day and age, if you're a farmer—especially one that's just starting out—one of the first things you can do to start marketing yourself is establishing an online presence. And what better place to be for a new farm to start than a simple photo-sharing site like Instagram? In this episode of Carrot Cashflow, Kevin Espiritu of Epic Gardening talks about why and how we can leverage Instagram t...

As farmers living in the digital age, most of us are bound to have some sort of online presence, especially if we're selling what we grow online. And one key element that can boost our marketing and make our product listings a lot more attractive are photos. In this episode of Carrot Cashflow, we're talking to longtime professional commercial photographer John Spaulding to walk us through what it...

Melissa Ballard joins me to talk about how selling online has helped their business.  She also discusses how she tells her farm story to build and deepen the relationship with her customers. Follow Bluegrass Beef @bluegrassbeef Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get it on Amazon .    Make farm...

Jesse Way and Meghan Brandenberg join me to talk about their farm's evolution.  From starting at a farmers' market to later dropping it to sell exclusively online, they have adapted the farm to fit their lifestyle and customer base. Follow Milky Way Farm Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store is finally out!!!  Get...

In this episode of Carrot Cashflow, we're talking to farmer Jenny Quiner about how she was able to expand their farm's operations by adding salad dressing to their product offering. She shares where she got the idea, how she executed it, and how she's managing to produce enough salad dressings for many big grocery store accounts. Follow Jenny and Dogpatch Want to learn more?  My new book Ready Far...

Farmer Keith Zimmerman talks about how they grew their roadside farm stand into a huge retail operation where they now sell produce, pre-packaged food, ice cream, and hot food.  He also shares the Deli Label app they developed along the way. Follow Plum Creek Farm @plumcreekfarmpa Want to learn more?  My new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm St...

In this episode, Diego talks about the dangers of personal and business debt.  With money easier to get than ever you have to be very careful about taking loans.  That money is much easier to accept than it is to pay back. Follow me @diegofooter Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April!  Learn more at readyfarmerone.co...

Farmer Ray Tyler talks about how well their self-serve on-farm store has worked for them.  He also discusses a modified CSA model called a Season Farm Bag which has been very successful. Follow Rose Creek Farms @rosecreekfarms Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April!   Make farming easier with the Paperpot Transplante...

Farmer Vannah Roddy discusses the benefits of her weekly veggie box.  It's a program that has been successful for her as a farmer while also being something that works for customers.   Follow Encompass Farm @encompassfarm Our new book Ready Farmer One - The Farmers' Guide to Create, Design, and Market an Online Farm Store comes out in April! Make farming easier with the Paperpot Transplanter and O...

Farmer Jeremy Tolley discusses why they go above and beyond to service their farm customers.  He shares the extra steps he takes to really make customers feel like they are getting something special.  He shares how he built his customer base using the website NextDoor.   You will also hear his thoughts on why these decided to start aggregating products from other farms. Follow Red Thread Farm @red...

Carrot Cashflow is the first 100% business-focused podcast for market gardeners and vegetable farmers. Learn how to market your vegetables better, increase sales, and make customers happier. This show is for anyone who wants to grow vegetables profitably. Each episode explores a farm business topic. Some episodes feature guests where we talk with a beginning or experienced farmer, diving deep into...