Matt Martoccio

Captain’s Quarters First Class | Lights. Legacy. Living.

Business EN ↓ 33 episodes

Captain’s Quarters First Class isn’t just another outdoor lighting podcast, it’s my arena. I’m Captain Matt, and here we dive into the big three that move money: landscape lighting, permanent lighting, and Christmas lights. But it’s bigger than fixtures and installs. This show is about leading your crew, building a brand that lasts, and sharpening the mindset to keep you from sinking when the pressure hits. Sponsored by The Lighting Trade School but make no mistake, this is my ship. Sink or Swim.

Author

Matt Martoccio

Category

Business

Podcast website

www.captainmattoutdoors.com

Latest episode

Jun 23, 2026

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Episodes

Before You Start Your Own Business, Watch This | 32 23.06.2026

Thinking about leaving your job and starting your own business? Before you jump, you need to hear this. In this episode of Captain’s Quarters First Class , Captain Matt breaks down the hard truth most employees, technicians, installers, and tradesmen do not fully see from the outside. Being great at the work does not automatically mean you should own the business. You might be an incredible instal...

Want a Bigger Christmas Lighting Season? Start With This Number First | 31 12.06.2026

Most Christmas light installers wait too long to plan their season. They start thinking about product, trucks, crews, storage, marketing, and invoices when the season is already breathing down their neck. By then, they are not really planning anymore. They are reacting. In this episode of Captain’s Quarters First Class , Captain Matt breaks down what Christmas lighting prep should actually look li...

Stop Letting Landscapers Ruin Your Lighting Sales | 30 05.06.2026

When a client tells you your lighting design will look like "Disney World," it’s not their fault—it’s yours. In this episode of Captain’s Quarters First Class, Captain Matt breaks down why so many outdoor lighting business owners lose massive jobs to hardscapers and landscapers who don't know the first thing about real lighting design. If you are tired of losing $40,000 lighting jobs...

Can’t Find Good Employees? Stop Paying Like You’re Broke | 29 26.05.2026

Fourth quarter is when the phone starts ringing, the installs stack up, and lighting companies either cash in…or completely choke because they waited too long to build a team. In this episode of Captain’s Quarters First Class , Captain Matt talks about training employees before the Christmas lighting rush, preparing crews for permanent lighting installs, and why so many business owners lose good e...

The Christmas Light Industry Has a Leadership Problem | 28 11.05.2026

The Christmas lighting industry has plenty of people teaching installers how to hang lights. But after that? A lot of guys are left alone, confused, and taking business advice from random Facebook comments, suppliers pushing product, or people who have never actually built what they are pretending to teach. In this episode of Captain’s Quarters First Class , Captain Matt talks about why the Christ...

How Thunder Lighting Supply Became a Christmas Lighting Industry Powerhouse with Grant Fields | 27 08.05.2026

Grant Fields from Thunder Lighting Supply joins Captain Matt for a behind-the-scenes conversation on the Christmas lighting industry, building a supplier brand contractors actually trust, and why training the next wave of installers is not “ruining the market.” In this episode of Captain’s Quarters First Class , Grant shares how he went from hanging Christmas lights in high school, running crews b...

How Josh Trees Scaled a Christmas Lighting Business Without Competing on Price | 26 20.03.2026

Josh Trees doesn’t do a ton of podcasts...and that’s exactly why this one matters. If you’re in Christmas lighting, this is a real conversation with one of the original builders of the industry. Not fluff. Not recycled motivation. Real talk on what it actually takes to build a Christmas light installation business, scale it, keep customers, delegate, and stop racing to the bottom on price. In this...

Why You’re Broke Already (Even After a $500K Christmas Season) | 25 23.02.2026

It’s mid-February. You felt like a king in Q4. So why are you already out of cash? In this episode of Captain’s Quarters First Class, Captain Matt breaks down one of the most common and destructive patterns in the Christmas lighting industry: 💸 Blowing through “Christmas cash” 💸 Using Q4 profit to patch the other 9 months 💸 Mixing service divisions and hiding real losses 💸 Robbing Peter to pay...

How to Break Big Revenue Goals Into Simple Daily Wins | 24 26.01.2026

Most lighting business owners say the same thing every year: “I want to do a million dollars.” And then they wonder why they feel overwhelmed, behind, and defeated by February. In this episode of Captain’s Quarters First Class , Captain Matt breaks down why big, vague revenue goals destroy momentum and how translating those goals into simple daily and weekly numbers changes everything. Instead of...

The Brutal Truth About Why You’re Not Making Money in Lighting | 23 20.01.2026

Welcome back to Captain’s Quarters First Class . I hear it all the time: “I didn’t make enough money last year in outdoor lighting.” And here’s the uncomfortable truth… Most guys who say that didn’t do the work required to win . In this episode, Captain Matt breaks down why some lighting business owners: Miss their goals Barely scrape by Or completely shatter expectations …even when they all have...

Why Hard Work Isn’t Enough: The Look-Back That Changed My Business | 22 12.01.2026

Welcome back to Captain’s Quarters First Class . It’s a new year, and everyone is talking about goals. Revenue goals. Growth goals. “This is my year” goals. But most people skip the most important part of goal-setting entirely. The look-back . In this episode, Captain Matt breaks down a brutally honest review of his own business…where he missed, why he missed, and how easy it is to stay busy, exha...

How Smart Christmas Light Takedowns Make Next Year Effortless | 21 04.01.2026

The installs are done. The lights are up. And now comes the phase most companies ignore… takedowns . In this episode of Captain’s Quarters First Class , Captain Matt breaks down why poor takedown systems quietly destroy profit, consistency, and next season’s efficiency and how to fix it before January eats your margins. If reinstalls feel harder than brand-new installs, the problem isn’t your crew...

Why Keeping the Wrong Employee Is More Dangerous Than Being Short-Staffed | 20 03.01.2026

Most lighting business owners don’t lose their companies overnight. They let them decay slowly by tolerating the wrong behavior for too long. In this episode of Captain’s Quarters First Class , Captain Matt shares a raw, real situation straight from an active job site where a new hire showed exactly who he was on day two…and was gone the same day. Not because of a single mistake. Because of how he...

The Boring Work That Actually Makes You Money | 19 02.01.2026

Most lighting business owners think growth comes from something new. A new ad platform. A new funnel. A new strategy. In reality, growth usually comes from fixing what’s already working. In this episode of Captain’s Quarters First Class , Captain Matt dismantles shiny-object syndrome, the habit that drains momentum, profits, and focus in service businesses. Before you chase more leads, more platfo...

The Sales Gap Between Christmas Lighting and Real Design Work | 18 01.01.2026

A lot of Christmas lighting installers think they’re elite at sales until they try to sell something without a deadline, nostalgia, or built-in demand. In this episode of Captain’s Quarters First Class , Captain Matt breaks down why crushing it in Christmas doesn’t automatically translate to success in landscape lighting and why that disconnect catches so many installers off guard. Christmas selli...

How Christmas Revenue Quietly Destroys Businesses | 17 31.12.2025

Most lighting companies don’t collapse because of bad installs. They collapse because they misunderstand their money. In this episode of Captain’s Quarters First Class , Captain Matt pulls the curtain back on a financial trap that shows up every December when revenue spikes, confidence inflates, and bad decisions feel justified. The problem isn’t cash flow. It’s false security. This episode breaks...

Stop Calling It Ghosting and Start Closing Christmas Jobs | 16 30.12.2025

Most deals don’t die. They just get neglected. In this episode of Captain’s Quarters First Class , Captain Matt calls out one of the most expensive habits in service businesses labeling silence as “ghosting” instead of taking responsibility for follow-up. Here’s the reality:- Some clients never saw the proposal.- Some didn’t understand it.- Some needed a conversation, not another email. Inside the...

If You’re Still Behind a Screen in October, This Is Why You’re Not Booked - Captains Quarters | 15 29.12.2025

A lot of lighting guys think systems close jobs. They don’t. People do. In this episode of Captain’s Quarters First Class , Captain Matt calls out a mistake that quietly costs lighting companies real money every fourth quarter hiding behind screens instead of showing up in person. October isn’t admin season. It’s game time. Whether you install Christmas lighting, permanent lighting, or landscape l...

How to Build a Brand People Actually Remember - Captains Quarters | 14 28.12.2025

Most business owners don’t fail loudly. They fade quietly. In this episode of Captain’s Quarters First Class , Captain Matt talks about the real reason so many brands get ignored they look, sound, and act exactly like everyone else. Same shirts. Same language. Same stock photos. Same forgettable presence. This conversation isn’t about gimmicks or trying to be loud for attention. It’s about alignme...

Why Thinking Like a Technician Is Costing You Better Projects - Captains Quarters First Class | 13 27.12.2025

There’s a quiet mindset problem killing creativity in lighting and most people don’t even see it. In this episode of Captain’s Quarters First Class , Captain Matt breaks down why so many installers design like technicians instead of designers and how that single shift is costing them bigger projects, better clients, and real growth. If you’re already worrying about ladders, sidewalks, wire paths,...

If You’re Planning Christmas in Fall, You’re Already Late - Captains Quarters | 12 26.12.2025

Most Christmas lighting companies don’t fail because of effort. They fail because they start thinking too late. In this episode of Captain’s Quarters First Class , Captain Matt calls out the September scramble and lays out the systems that separate chaotic seasons from scalable ones. Real Christmas money is built during takedown , not when the phones start ringing. This episode breaks down: Why pl...

The System Behind Real Christmas Lighting Money - Captains Quarters | 11 25.12.2025

Everyone wants the big Christmas lighting season. Very few build the operation that can actually support it. In this episode of Captain’s Quarters First Class , Captain Matt breaks down the Impossible Game a goal-setting framework that separates wishful thinking from real execution. This isn’t motivation. It’s math, structure, and accountability. You’ll hear how to think through: Reasonable goals...

From Service Veteran to Lighting Founder: The Toby Blair Story - Captains Quarters | 10 24.12.2025

Most people pivot because they have to. Toby Blair pivoted because he saw what was next. In this episode of Captain’s Quarters First Class , Captain Matt sits down with Toby Blair co-owner of Absolutely Clean Services and founder of Ox Lighting Concepts in Grand Rapids, Michigan to talk about what it really looks like to step into a new industry after you’ve already built a successful company. Tob...

What It Really Takes to Grow a 7-Figure Hardscape Company - Captains Quarters | 9 23.12.2025

Most people talk about growth. Chris and Rich Vazzana built it brick by brick. In this episode of Captain’s Quarters First Class , Captain Matt sits down with the twin brothers behind The Patio Bros to unpack how they went from scraping by in the field to running a seven-figure hardscape company that keeps accelerating. This isn’t a highlight reel. It’s the real progression. Their journey includes...

How Shane Duffy Built Multiple 7-Figure Businesses Without Playing It Safe - Captains Quarters | 8 22.12.2025

This episode marks the first guest interview on Captain’s Quarters First Class and there was only one right way to start. Captain Matt sits down with his longtime friend, lighting entrepreneur, and certified grinder Shane “Glo Daddy” Duffy . Shane isn’t a highlight-reel entrepreneur. He’s the guy who built everything the hard way…through mistakes, pressure, and relentless forward motion. From earl...

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