Cannabis Marketing Live

We’re big believers in tracking the effects of your digital strategy and understanding your ROAS. So when we heard that the latest Apple iOS update could affect the performance of some ad types, we knew we had to dig deeper in order to protect our clients. Join us as we share what we’ve uncovered about cannabis advertising and the iOS 14 update and share tips for protecting your digital marketing...

More and more dispensaries are offering delivery. So how can you differentiate your delivery service and get your ads right in front of potential customers? If you’re ready to stand apart from the competition and connect with more people in your delivery zone, tune in to learn about the easy advertising campaigns you can get off the ground fast. Building a core customer base is hard enough without...

Success starts with careful planning. For a dispensary, that means having a thorough business plan that showcases your knowledge of both the industry and running a business. Are you ready to take on the challenges? Join us as we cover the crucial steps you need to follow to build a winning dispensary business plan. Make an impression with a business plan that highlights all the unique points of yo...

Leverage Display Ads to Reach Your Target Audience Show up right where your customers are. With dispensary programmatic advertising, you can get your ads on the websites and apps that your customers love. Plus, getting started is easy. Join us to learn which campaigns you need to launch ASAP! Tackle all of your advertising concerns with dispensary programmatic advertising. Compliant ads? Check. Ex...

Abandoned carts are a hallmark of ecommerce. Whether put off by additional costs like taxes or annoyed at having to create an account, online shoppers fail to check out at an alarming rate. And your dispensary is suffering because of it. Stop letting those abandoned carts limit your potential revenue. Join us as we talk about how you can win back those customers and reduce dispensary shopping cart...

Set your sights on travelers and take advantage of the popularity of cannabis tourism in your area. With targeted ads, you can focus on specific user segments based on location, behavioral data, and more. These ads are more effective than regular display ads—and more likely to score you sales. Combine them with insight into your city’s popular tourist destinations and you have a winning strategy f...

We’ve all seen those #sponsoredposts ​—and maybe you’ve even taken steps to create a #cannabis ​ Instagram influencer campaign—but do people even pay attention to those posts? YES! And if you want to take advantage of the instant credibility and cachet that an influencer campaign can provide your brand, then tune in to learn how to successfully launch your own. Authentic influencers can help provi...

Share Info about Products, Your Store & More! QR Code use in the US and the UK has increased by about 18.8% since the start of the pandemic, and for good reason. Cannabis QR codes are easy to implement and make it easy to share information with your customers. Join us as we dive into how to get the most from these scannable codes and boost your customer experience! Many different state and loc...

Deals encourage customers to buy more from you. If you want to keep your loyal customers coming back time and time again, give them something worth stopping by for! There are a lot of KPIs to keep track of when running a dispensary. When it comes to customers, you want to know how much it costs to acquire a new customer (customer acquisition costs of CAC) and the lifetime value of a customer. To m...

Let’s be honest: last 420 was a bust. With COVID bursting onto the scene, dispensaries had to go virtual, fast. There wasn’t enough time to plan a true event and make the party worthwhile. Now, with many events still on pause, it’s time to create a 420 event to remember—even if it’s just online. Gear up for 420! Cannabis virtual events can be fun and engaging. Plus, they’re a great way to connect...