Cannabis Marketing Live

Strong C-Suite alignment between the CMO and CFO has been demonstrated time and again as a key indicator of success in high growth companies. It’s time to join forces, but first, you have to ensure you are focused on the same growth metrics. Although seemingly two sides of the same coin, historically, it was difficult to translate marketing campaigns into financial gains because of the lack of dat...

If you’ve heard it once, you have heard it a million times. Budtenders are the gatekeepers to cannabis brand products. Winning over and educating a rotating door of frontline brand experts is tougher than it may seem and with the average retailer carrying a thousand Skus per store you have to get creative with your cannabis retail training tactics. Make sure you are educating budtenders and connec...

It's normal for customers to churn in any business, but when you see your retention metrics in a free fall, it's hard not to feel the sting. Stats show that customers who repurchase can account for up to 65% of company revenue, and with new customer acquisition costing five times more than customer retention, it pays to keep your cannabis customers happy. There are massive opportunities...

Low sales, stagnant growth, and competition gaining market share? It sounds like your cannabis brand needs a better unique proposition. If you’ve tried hiring cannabis influencers to boost your reputation, experimented with loyalty programs and in-person events, put money into ad campaigns, or even completely rebranded your business and still haven’t seen any major wins… Your brand may be missing...

Is there an app for that? If you can’t keep up with the millennial and Gen Z’s preferred communication channels your cannabis business will get left in the dust. With cannabis delivery, seamless omnichannel shopping experiences and top-notch customer service should be your top priorities. But how can you build brand loyalty and increase communication with your consumer base via a mobile app? Tymbe...

From Ziplock Bags to CPG and eCommerce, cannabis has come a long way in the past decade but is your brand ready for the direct-to-consumer (DTC) cannabis revolution?  Traditionally, selling through retailers has been the easiest option for brands to connect their products with customers. However, with astronomical shelving costs and increased competition, it’s time for brands to reprioritize their...

What takes 20 years to build and five minutes to ruin? Your brand reputation. Did you know, 63% of a company’s market value is directly related to its reputation? No matter the size of your cannabis company, public perception can make or break your business. If you can convey high-quality, brand messages and create irresistible content that reflects the heart of your business values, you will be w...

“Only a crisis – actual or perceived – produces real change” – Milton Friedman What if your cannabis company viewed marketing budgets as investments rather than expenses? Does your organization have the data-driven, flexible culture needed to reallocate marketing investments during an economic downturn instead of sending budgets to the chopping block? Embracing an investor-focused mindset means vi...

If your eCommerce menu platform outranks your cannabis business website on Google search, your brand’s digital presence is in jeopardy. Reap the rewards of organic Google traffic, own your first-party data, rank higher than your competitors, gain revenue attribution insights, and make SEO your #1 investment for building a strong, long-term digital presence. During this podcast, we are digging into...

Just when you thought school was out forever, class is back in session- and cooler than ever before. A well-structured cannabis education course can enrich your budtenders knowledge about product benefits and help them communicate with consumers while staying compliant with state regulations. Cannabis experts Saif Khan, Rachelle Gordon, and Ryan Porter join us to discuss why cannabis education is...

Unleash Your Niche: Cannabis Drinks With Warren Bobrow With so many offerings in the cannabis space, it can be hard to pick just one thing to focus on. Yet, some of the most successful cannabis entrepreneurs have found success by capitalizing on a niche. So, what is the recipe for a perfect cannabis brand? Entrepreneur, mixologist, and author, Warren Bobrow, has forged a successful career out of u...

The world of cannabis is ever-growing and ever-changing. With so many competitors out there, how can you keep the attention of current and potential customers? Programmatic ads help you get the most out of your cannabis advertising strategy while minimizing human error and maximizing ROI. Interested in learning about cannabis programmatic advertising and how it can transform your cannabis advertis...

Making your cannabis brand great is about more than quality products and good service, it’s about providing an experience they can’t get anywhere else. With so many brands to choose from, what keeps your branding competitive as industry trends evolve? How can your brand find its “voice” and speak to customers? Branding expert, consultant, and author, David Paleschuck, joins us to share tips from h...

Increase your brand's credibility and image through PR  with special guest Brett Puffenbarger. Learn how to create a public relations strategy that will differentiate your brand image and identity to generate measurable PR that stands out from the competition. During our 30-minute webinar, you’ll discover: Crucial PR best practices that will draw press attention to your cannabis business Core...

Are you marketing your cannabis brand on social media only to be shut down? Get insights from Eman Abdou on how to market your cannabis brand on social media and beyond. During our 30-minute webinar, you’ll discover: How can cannabis brands best leverage social media to grow awareness without getting flagged? What foundations should a cannabis brand have in place that will benefit the company’s ma...

Calling on cannabis brands! We can’t recommend it enough: Partner up with your cannabis retailers to launch co-marketing campaigns that will promote brand awareness: in-store, and via e-commerce sales. During our 30-minute webinar, you’ll discover: How to leverage in-store marketing tactics and in-store product placement and store sponsorships to drive sales Create a content marketing and distribu...

Getting new customers is crucial for making more sales. While customer retention is great for maintaining your business, if you want to grow, then you need to reach new people. So how can you do this? By using the right data, you can create targeted campaigns to attract people who are more likely to purchase from you and reduce your customer acquisition cost. It’s vital that you get as much for yo...

Thrive in Today's Highly Competitive Market Not all dispensaries are created equal! In this webinar, you’ll find dispensary tips for the small guys trying to compete for their stake against some heavy hitters. While massive multi-state operators may have sizable budgets and revenue streams with which to grow and expand their businesses, smaller dispensaries have significantly less to work wit...

A cannabis dispensary marketing budget outlines all the money a retailer intends to spend on marketing-related projects over the quarter or year. Marketing budgets include paid advertising, website, PR, events, content, new staff, automation software, and more. During our 30-minute webinar, you’ll learn: How to evaluate your sales funnel, and define your operational costs. How to determine your ma...

When it comes to search, we’re beholden to Google. As the most popular search engine, it’s crucial to show up high in Google search results to get valuable organic traffic to your website. In order to maintain its dominance, though, Google is constantly updating its search engine algorithm. It’s rare that Google advertises when an update is coming. Often, they just make changes to the algorithm wi...

M&As are powering tons of growth in the cannabis industry as MSOs acquire dispensaries or merge with other companies, however, these deals take months or even years to engineer. And despite all of the hard work that goes into making them happen, there’s no guarantee that any particular merger or acquisition will be successful. Whether an M&A is your exit strategy or just part of your growt...

There’s not a lot of information sharing in the cannabis industry. So much of what we do is considered proprietary. Everyone wants to protect and grow their piece of the pie, and that means they hold their cards close to their chests. That secretiveness is what makes case studies so valuable. They provide insight into dispensary marketing and showcases how strategies play out. Learn more about the...

Getting new customers is crucial for making more sales. While customer retention is great for maintaining your business, if you want to grow, then you need to reach new people. So how can you do this? By using the right data, you can create targeted campaigns to attract people who are more likely to purchase from you and reduce your customer acquisition cost. It’s vital that you get as much for yo...

Finding the right stock for your store can be hit-or-miss, but if you have data on your side, you can make better decisions on which products to order and fill your shelves with and make marketing cannabis products easier. This week, we’re giving your research process a boost and sharing the popular products your customers want. Join us and learn more about what you need to be ordering. Say goodby...

Share the excitement and bring the party to your customers 710 is around the corner, is your dispensary ready? Concentrate sales are on the rise, and it’s no surprise. With more people feeling comfortable with cannabis use, experimentation with consumption methods is sure to rise. Why not help your customers learn more about these powerful products? The 710 holiday is the perfect opportunity to di...