Cannabis Business Confidential

In this bonus episode of Hybrid Office Hours, the Hybrid team breaks down the most common marketing blind spots they see across the cannabis industry, from dispensaries to B2B and ancillary brands. Drawing on years of firsthand experience, this conversation outlines why many cannabis marketing strategies fail to deliver results and what brands should rethink if they want to compete, grow, and win...

What’s the real purpose of a website in 2024? In this episode of Hybrid Marketing’s Office Hours, Tyler Jacobson, Matt Gillespie, and Aaron Rosenbluth tackle a question most marketers avoid: when was the last time you actually visited your favorite brand’s website? Starting with frozen pizza brands and ending with strategic insights for cannabis businesses, this conversation chal...

In this Office Hours Live session, the Hybrid Marketing Co. team explores one of the most common misconceptions in branding: the difference between having a logo and building a true brand. Tyler Jacobson, Aaron Rosenbluth, and Matt Gillespie unpack why a logo is just the tip of the iceberg, while a brand encompasses everything beneath it—purpose, values, tone of voice, customer experience, and mor...

In this must-listen episode, the Hybrid Marketing Co. team explores what truly sets love brands apart—and why this distinction could be the difference between growth and irrelevance in the cannabis space. Whether you’re a dispensary owner or brand marketer, you’ll gain powerful insights into creating lasting emotional connections with your customers. What You’ll Learn: What a “love bra...

Hybrid Marketing Co. Vice President of Strategy, Jenny Lamboy, and  Vessl founder and CEO, Walter Apodaca, discuss the early success of PotShot and how Walter made the leap from the traditional beverage market into building a cannabis beverage brand PotShot .

Hybrid Marketing Co. Vice President of Strategy, Jenny Lamboy, and Bayou City Hemp Co. and co-founder of Howdy THC beverage CRO, Joel Canada, discuss the recent veto of Texas Senate bill 3 and House bill 28, which could have banned all hemp THC beverages in Texas. Learn what effort went into overcoming these bills, the stakes involved, and what the future holds.

Conference session from MJ Unpacked St. Louis ’24. Explore how retailers and brands are using AI-driven personalization and large language models (LLMs) to enhance customer experiences and scale marketing efforts. Gain insights into the latest tools and techniques, learn how to implement AI-driven personalization in a retail environment, and discover how LLMs can streamline content creation...

In the cannabis industry (or any industry), trademarks are your first defense against copycats and confusion. A distinctive brand identity ensures consumers know who you are while laying the groundwork for geographic expansion, customer loyalty, and potential acquisitions. Generic names or overly familiar symbols (ahem, bud leaves) may seem appealing, but they’re nearly impossible to protect—leavi...

The ever-evolving cannabis and hemp beverage space is witnessing a shift driven by pioneering strategies from industry frontrunners. Our most recent webinar, hosted by our Director of Strategy, Jen Lamboy, explored the business models setting the stage for this new era in cannabis beverages with the industry heavyweights leading the way. Benjamin Kennedy, CEO of Fable Libations ; Joel Canada from...

Successfully using influencers can be as challenging as running an ultramarathon. This episode tackles the subject, focusing on strategies to increase brand reach and authenticity. Hosted by Jen Lamboy, Hybrid Marketing Co. Director of Strategy, the session pools insights from a trio of industry experts: Lauren Mundell, founder of cannabis influencer marketing agency Hi-Curious; Aaron Rosenbluth,...