Kirsty Allen

Candle Business Coach

Business EN ↓ 166 episodes

How do I start making candles? How do I grow my candle business? What's the secret to success? Starting and growing a candle business is a journey. Join your host, Kirsty Allen, as she shares everything she's learned from her experience of starting and developing her candle business. You'll also hear from relevant guests, have your questions answered and learn about all things related to the craft of candle making. Every Tuesday, you can expect actionable tips, strategies and mindset advice to help you with your candle journey. Whether you're a new candle maker or an experienced chandler, this...

Author

Kirsty Allen

Category

Business

Latest episode

May 12, 2026

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Episodes

Ep065: Why candles & fragrance are essential in our homes (with Tara from Cantwell Interiors) 08.06.2023

Interior Designer Tara Cantwell joins me on the podcast to discuss how powerful scent is, and the impact it can have on our daily lives.   In this episode we chat about: - The differences and benefits of choosing certain fragrances for your home (and your customer's homes!) - How scent and candles can impact and alter our behaviours and mood. - Why we unintentionally wrap up our self-worth in the...

Ep064: What do you mean there's math involved? 05.06.2023

Who was it that said making candles was easy? (probably someone who's never made a candle...)  Candle making can be challenging, especially at first, and when you're trying to learn the craft there is a lot of things to know and understand. Particularly when it comes to following the math involved so that you can make safe, reliable candles that perform well (and to be able to batch make candles)....

Ep063: Candle maker conversation with Helen (Melbourne Hand Poured Candles & Soaps) 01.06.2023

Candle maker Helen joins me on the podcast to discuss all things candles and her candle making journey.   In this episode we chat about: - How listening to your intuition is superior to comparing your business to other candle businesses. - Why Facebook buy/swap/sell groups are an untapped resource. - Why content writing is really important so you can connect with different types of customers.   --...

Ep062: How to build and maintain customer loyalty 29.05.2023

Did you know that it can be harder to find new customers than to keep existing customers happy and returning? That's where customer loyalty comes in. In today's episode I'm sharing 7 strategies on how to build and maintain relationships with your most loyal customers and how to improve the customer service experience too.   SHOW LINKS: - The Candle Makers Collective:  https://candlebusinesscoach.c...

Ep061: Candle maker conversation with Jacquie (Cavendish Ave) 25.05.2023

Candle maker Jacquie joins me on the podcast to discuss all things candles and her candle making journey.   In this episode we chat about: - Why wholesaling your candles and products can legitimise your business and gives you another income stream. - How being organised in your business allows for more productivity. - How being inspired by your own journey can help you overcome the challenges you'...

Ep060: We all need motivation and inspiration 22.05.2023

Today's episode is a bit different - I'm feeling inspired and want to share some motivation and inspiration for you. Come along with me as I share some beautiful words of encouragement.   ----------   SHOW LINKS: - The Candle Makers Collective:  https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Download the Candle Business Marketing Kickstarter Kit: https://www.candlebusinesscoach...

Ep059: Money, tax & accounting tips for your candle business with Andrea (Dream Accounting) 18.05.2023

Andrea from Dream Accounting joins me on the podcast to discuss all things accounting, finance and tax requirements when it comes to your candle business.   In this episode we chat about: - Whether it's possible to make tax claims if you're in the hobby stage of your candle making journey. - Why having separate bank accounts is key to managing your money. - The benefits of using accounting softwar...

Ep058: Testing - how to do it and why it's important 15.05.2023

Ahh candle testing. You either love it or you hate it, but regardless of your feelings towards it, the testing journey must be travelled by every candle maker. Let's discuss how to do it and why it's so important.   In this episode we chat about: - What to look for when testing your candles. - How to achieve consistent results. - Why you need to test every different combination of wick, fragrance...

Ep057: Making scents of fragrance oils with Shae (Eiluxe Candle & Soap Supplies) 11.05.2023

Shae from Eiluxe Candle & Soap Supplies joins me on the podcast to talk about all things fragrances and candles, whilst also delving into the manufacturing process of making fragrance oils.   In this episode we chat about: - How not every fragrance is suitable for every product type. - Why fragrances smell different across different applications. - Why the same-named fragrances from different supp...

Ep056: Finding your rhythm: how to balance your candle business and life 08.05.2023

Finding that elusive balance between your candle business and your personal life is hard. Let's talk through some tips and strategies on time management and finding clarity.   SHOW LINKS: - The Candle Makers Collective:  https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Download the Candle Business Marketing Kickstarter Kit: https://www.candlebusinesscoach.com.au/opt-in - Sign up...

Ep055: Money meetings & mindset with Clare Wood 04.05.2023

Money mentor and business coach Clare Wood joins me on the podcast to discuss money, and our mindset around finances and wealth.   In this episode we chat about: - Why challenging our 'stories' around money is important to enhance our growth. - How the energy we put out regarding money and wealth impacts our beliefs (and our results). - Why learning the practical skills around finance goes hand in...

Ep054: 8 common candle making questions 01.05.2023

As the Candle Business Coach, I'm asked all sorts of questions relating to making candles. In this episode I'm talking through some of the questions I'm asked on a regular basis.   ----------   SHOW LINKS: - Wick centering tool: https://www.kwikwik.com.au/ - The Candle Makers Collective: https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Download the Candle Business Marketing Kicks...

Ep053: The beginning of a candle maker's journey with Sade 27.04.2023

In a previous podcast episode I asked my listeners to contact me if they were a brand new candle maker and wanted to be on the podcast so we could record the beginning of their journey (and to also do a follow up episode 12 months later). The beautiful Sade contacted me, and we recorded this lovely episode together.   In this episode we chat about: - The importance of thinking big, yet starting sm...

Ep052: How to sell more candles online 24.04.2023

When it comes to selling candles online, there are several different strategies you can utilise. Let's chat about 7 of them, and talk about how it's more important to add value to your customers, than to constantly ask for the sale.   SHOW LINKS: - The Candle Makers Collective:  https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Download the Candle Business Marketing Kickstarter Ki...

Ep051: Email automation with Anna (Email By Design) 20.04.2023

Anna from Email By Design joins me on the podcast to talk about the many varied benefits of email marketing and automating your email campaigns to increase sales in your business.   In this episode we chat about: - Why email marketing is an underused marketing strategy. - How often to send emails to your list (and how to start collecting email addresses). - Why segmenting and automating your email...

Ep050: Why pivoting is necessary in business and life 17.04.2023

Change isn't easy at times, however it is absolutely necessary to ensure we constantly grow and become the next level versions of ourselves. Let's chat about why pivoting is essential in business and life.   In this episode we chat about: - Why I decided to close my candle business. - How recognising when it's time to pivot is important for growth and development. - Why following your heart is the...

Ep049: Prioritising growth & being unique with Cinzia & Lana (The Smoothie Bombs) 13.04.2023

The beautiful Cinzia and Lana from The Smoothie Bombs join me on the podcast to chat about self-care and how to differentiate your products as business owners.   In this episode we chat about: - The importance of putting one foot in front of the other, and taking action in your business. - How testing the market is crucial before releasing a new product. - Why pivoting in business is essential for...

Ep048: When motivation is lacking 12.04.2023

Ahh that good ol' feeling of no motivation. We've all experienced it, but how do we pull ourselves out of the funk and into inspired action? Let me share some strategies on how to get your motivation back for your candle business.   SHOW LINKS: - The Candle Makers Collective:  https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Download the Candle Business Marketing Kickstarter Kit:...

Ep047: The supplier side of candles with Tim (Pure Candle Supplies) 06.04.2023

Pure Candle Supplies co-owner and co-founder Tim Cook joins me on the podcast to chat about what it's like to be a candle supplier and the journey PCS has taken since opening.   In this episode we chat about: - The benefits of connecting with a local supplier. - How chatting with your local supplier can save you money. - Why personal growth is the key to business growth.   ----------   PURE CANDLE...

Ep046: Thoughts & musings 03.04.2023

Today's episode is words from my heart regarding candle makers and their journey. Always remember - trust your instincts. You know what's best.   SHOW LINKS: - The Candle Makers Collective:  https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Download the Candle Business Marketing Kickstarter Kit: https://www.candlebusinesscoach.com.au/opt-in - Sign up for my Daily Motivation emails...

Ep045: Candle maker conversation with Zemy (Vibe With Candles) 30.03.2023

Candle maker Zemy joins me on the podcast to discuss all things candles and her candle making journey.   In this episode we chat about: - Why making decisions and being organised is essential for success. - How it's important to carry yourself with confidence and belief in your business. - Why running a candle business is an investment in yourself.   ----------   ZEMY'S LINKS: Instagram: https://w...

Ep044: Candle Craft - a student's perspective (with Sarah from Mind & Soul Candle Co) 27.03.2023

The lovely Sarah chatted with me about her experience being a Candle Craft student. In this episode Sarah and I talk about the different modules and all the positive benefits students can expect to receive when joining the course. Candle Craft enrolments are now open (until 2nd April 2023) so if you're interested in joining Candle Craft, check out the link below:   Learn more or sign up for Candle...

Ep043: Overcoming fear & mindset hurdles with Jess Soto-Ramirez 23.03.2023

Jess Soto-Ramirez, a Business Empowerment Coach for Women, is here to serve it up to you in a way that will light you up! After taking her own road trip down business lane, and realising how much of a mind game it is; she's merged lanes and is using her experience and tools to empower and ignite the BOSS in YOU to work WITH your mind, boost your confidence and claim your power so you can take your...

Ep042: Candle Craft - an online course for candle business owners 20.03.2023

Candle Craft is the online course for candle makers, and doors open next week for the next intake! In today's episode I'm talking all about the course and how it can help you transform and grow your candle business.   In this episode we chat about: - What's included in the course modules. - Testimonials from past students. - FAQs.   ----------   SHOW LINKS: - Learn more or sign up for Candle Craft...

Ep041: Money & mindset with Phoebe Blamey 16.03.2023

Money expert Phoebe Blamey joins me on the podcast to discuss money, mindset and how to improve your relationship with your finances.   In this episode we chat about: - The bank accounts every small business owner should have. - Why working on your money mindset is crucial for growth and development. - How most of us feel shame around money, and some tips to overcome the negativity.   ----------  ...

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