Kirsty Allen
Candle Business Coach
How do I start making candles? How do I grow my candle business? What's the secret to success? Starting and growing a candle business is a journey. Join your host, Kirsty Allen, as she shares everything she's learned from her experience of starting and developing her candle business. You'll also hear from relevant guests, have your questions answered and learn about all things related to the craft of candle making. Every Tuesday, you can expect actionable tips, strategies and mindset advice to help you with your candle journey. Whether you're a new candle maker or an experienced chandler, this...
Author
Kirsty Allen
Category
Podcast website
Latest episode
May 12, 2026
Where to listen?
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Episodes
Ep090: The magic of branding and storytelling with Maree (from Rawmarrow) 21.09.2023 44:44
Straight shooter Maree from Rawmarrow joins me on the podcast to talk about the power of a well-branded business and the magic of storytelling when marketing your business. If you need a push in the right direction, then this is the episode for you. In this episode we chat about: - The #1 question you need to ask yourself before you start selling. - Why trying new things is important, as long as...
Ep089: The fear of visibility and being successful 14.09.2023 11:10
When it comes to taking action in your business, do you sometimes hesitate out of fear of being 'seen'? Or perhaps you're unsure if you really want success… In today's episode I'm unpacking the fear of visibility and being successful and sharing some strategies to help overcome these limiting beliefs. ---------- SHOW LINKS: - The Candle Makers Collective (membership): https://candlebusinesscoa...
Ep088: A journey into beeswax candles with Peter from Happy Flame 07.09.2023 54:51
Kind-hearted Peter from Happy Flame joins me on the podcast to discuss all things beeswax candles. In this episode we chat about: - Why beeswax candles are an important product in the industry and how they are the next level in candle making. - The differences between conventional beeswax and certified organic beeswax. - Why it's crucial to educate ourselves and our customers regarding the ingre...
Ep087: Overcoming challenges & building resilience in your candle business 31.08.2023 11:47
As a candle maker and entrepreneur, you will naturally face a diverse range of challenges along your journey (both in business and in your life). How you respond to each challenge will determine the trajectory of your journey. In today's episode I'm sharing 5 tips and strategies for helping you build resilience, so that when you come up against an obstacle, you can move through it with more ease....
Ep086: Packaging & postage with Monique from PACKQUEEN 24.08.2023 34:44
When it comes to packaging for our candles and products, there are a few aspects to consider. Today on the podcast the beautiful Monique from PACKQUEEN chats with me about the various types of packaging all candle business owners need to know about to ensure you're choosing the highest quality boxes for your products, whether it be for shipping or gifting. In this episode we chat about: - Why th...
Ep085: Candle maker conversation with Jenni (Hampton Botanic) 17.08.2023 46:13
Candle maker Jenni from Hampton Botanic joins me on the podcast to discuss all things candles and her candle making journey. In this episode we chat about: - How empowering it is to outsource different tasks in your business to free you up to do what you love. - Why accepting that personal growth is part of the business journey helps unlock new personal growth levels. - The determination and foc...
Ep084: Candle Business Coach update 14.08.2023 9:44
Whether you're curious about joining The Candle Makers Collective, haven't yet heard about my free Facebook group or would like to have a 1:1 private coaching session with me, today's episode will give you an update on the various ways we can work together (both paid and free). As always, let me know if you have any questions or comments about this episode or the podcast. ---------- SHOW LINKS...
Ep083: Candle maker conversation with Melanie (White Lux) 10.08.2023 50:51
Candle maker Melanie from White Lux joins me on the podcast to discuss all things candles and her candle making journey. In this episode we chat about: - How going to markets is one of the best ways to do research in your area, not only to find clarity on your target customer, but for your scent range as well. - Why attending markets as a stall holder helps to supplement your sales whilst you gr...
Ep082: Mastering social media for your candle business 07.08.2023 15:41
Using social media effectively can really help boost sales for your candle business. But what do you post? And how often? Let's unpack these questions and more in today's episode, plus I'm sharing 10 content ideas you can start using straight away for Instagram, Facebook or TikTok. ---------- SHOW LINKS: - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle...
Ep081: Candle maker conversation with Kait (Weave & Grace Candlelight Co.) 03.08.2023 44:19
Candle maker Kait from Weave & Grace Candlelight Co. joins me on the podcast to discuss all things candles and her candle making journey. In this episode we chat about: - How you can find your passion and purpose in the face of adversity. - The importance of outsourcing different aspects of your business. - Why it's vital to trust in yourself as you make decisions about your business and life. ...
Ep080: What I wish I knew before starting a candle business 31.07.2023 16:02
Ahh hindsight - it's something to look back and wish we knew then what we know now. Today's episode is about the things I wish I knew before starting my candle business. A great listen for any new candle makers that are yet to launch their business, and a good refresher for those that have already launched. ---------- SHOW LINKS: - The Candle Makers Collective (membership): https://candlebusin...
Ep079: Candle maker conversation with Tracy (Bottlenose Candles) 27.07.2023 40:10
Candle maker Tracy from Bottlenose Candles joins me on the podcast to discuss all things candles and her candle making journey. In this episode we chat about: - Why having a purpose-driven business allows you to live in alignment with your personal purpose. - How to stay productive and grow your business, even when times are tough. - Why working smarter, not harder and listening to your customer...
Ep078: Guided meditation for candle makers 24.07.2023 10:23
For those of you that have followed me for a while or have listened to my solo podcast episodes, you know that I adore sharing a combination of actionable advice for your candle business with a touch of contemplation for your personal growth journey. Today's podcast episode is a little bit special, in that it leans completely towards the spiritual and self-reflection – today's episode is a guided...
Ep077: Candle maker conversation with Jess (Soul Fragrance) 20.07.2023 48:33
Candle maker (and retail shop owner) Jess from Soul Fragrance joins me on the podcast to discuss all things candles and her candle making journey. In this episode we chat about: - Why rebranding your business can be a risk, but is so rewarding when you make decisions that are in alignment with who you are. - The importance of putting your customer's experience ahead of your desire to make a sale...
Ep076: You're ready to sell your candles… Now what? 17.07.2023 10:45
So you've started your candle making journey, you've been through the testing phase, your labels are designed and printed and you're ready to start selling. But how do you sell your candles? And where? In today's episode I'm sharing with you the multiple ways you can sell your candles (both on and offline) and the best ways to generate recurring income in your business. ---------- SHOW LINKS:...
Ep075: Candle maker conversation with Amanda (Esch Candles) 13.07.2023 42:23
Candle maker Amanda joins me on the podcast to discuss all things candles and her candle making journey. In this episode we chat about: - How showing our children that our dreams and goals are worthwhile, inspires them to reach for their goals. - Why enjoying the process of creating our candles and products is so important. - Why it's crucial to connect in with your 'why' when motivation is lack...
Ep074: How to price your candles to make a profit 10.07.2023 13:01
Knowing how to properly price your candles is an essential part of running a candle business. In today's episode I'm sharing with you how to correctly price your candles for both retail and wholesale, as well as discussing the different factors to consider. SHOW LINKS: - Inventora: https://inventora.com/?via=candlebusinesscoach - Wholesale guide e-book: https://candlebusinesscoach.com.au/wholesa...
Ep073: Candle maker conversation with Debbi (Lane Three Designs) 06.07.2023 42:59
Candle maker Debbi joins me on the podcast to discuss all things candles and her candle making journey. We also chat about her Olympic journey and how there are many similarities between running a business and running your own race. In this episode we chat about: - How implementing different strategies to focus your mind on the task ahead is crucial for success. - Why stepping outside your comfo...
Ep072: Podcast & life update 03.07.2023 10:29
Today I'm sharing with you a big change for the podcast and the reasons why it's important to pivot when needed. It's about listening to your intuition and making the best decisions possible. ---------- SHOW LINKS: - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: https://www.facebook.com/group...
Ep071: Soap, candles and a conference (with Rhonda Nelson) 29.06.2023 50:28
The beautiful Rhonda Nelson from Nelson Soapery joins me on the podcast to chat about the incredible Australian Soaping and Candle Conference (created by Rhonda!) and her journey with soap and candle making. In this episode we chat about: - How being 'just a Mum' isn't a barrier to finding success. - Why starting simple is less overwhelming for beginners. - The importance of multiple revenue str...
Ep070: We all need motivation and inspiration (part 2) 26.06.2023 11:57
Today's episode is a bit different (although it's a lot like episode 060..) where I'm feeling inspired and want to share some motivation and reflections for you. Come along with me as I share some kind words of encouragement, hope and musings. ---------- SHOW LINKS: - The Candle Makers Collective (membership): https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook gro...
Ep069: Candle maker conversation with Ashley (Novel Design) 22.06.2023 1:03:04
Candle maker Ashley joins me on the podcast to discuss all things candles and her candle making journey. In this episode we chat about: - The importance of knowing your prices and staying strong in the market. - How we shouldn't tie our self-worth into whether we can make a 'perfect' candle. - Why it's essential to master the basics of making candles, before expanding into new territory. -----...
Ep068: The Candle Makers Collective 19.06.2023 15:10
The day has finally arrived, my friend! The Candle Makers Collective (the membership for all candle makers) has officially launched! Today's episode is all about what's included in The Candle Makers Collective and what you can expect from becoming a member. If you're interested in learning more about The Candle Makers Collective or joining the membership, click on this link: https://candlebusin...
Ep067: Candle maker conversation with Chrissie (Blossom Gum Soapery) 15.06.2023 29:58
Candle maker Chrissie joins me on the podcast to discuss all things candles and her candle making journey. In this episode we chat about: - The importance of immersing yourself in the world of your passions. - Why connecting with other candle makers enhances your candle making journey (community and collaboration over competition, always). - How we can focus on gratitude to find our inspiration....
Ep066: How to niche down when you have too many ideas 12.06.2023 7:17
Having too many ideas for your candle business can be both exciting and overwhelming. Niching down is an important step to establish a focused brand and target audience. In today's episode I'm sharing 8 steps to help you narrow down your ideas. SHOW LINKS: - The Candle Makers Collective: https://candlebusinesscoach.com.au/the-candle-makers-collective/ - Free Facebook group for candle makers: ht...
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