Candid by Innovate Comms

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by Hayley Knott, head of marketing for KOcycle and fellow B Corp marketeer to talk through how to use sustainability in your marketing to commercial advantage, h...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by Carly Morris and Ayesha Hassan, who specialise in the communication and stakeholder side of something we find really interesting: why good...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we dive into one of the big pitfalls of innovation marketing - when it obsesses over what the tech does before anyone understands why they should care. We dissect the causes,...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. 6G development is in full flow and one of the things that comes through loud and clear - from both industry and academia - is the need to learn the lessons from 5G. This m...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we’re joined by telco industry stalwart, Peter Marshall, to devise the perfect marriage between setting commercial and product or service strategies and marketi...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by Kate Baker from Zscaler to tackle the elusive integrated campaign. We cover everything from the power of great creative, to psychological...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we are joined by Zlatka Larsen, a wonderful generalist marketer currently working with Autodesk, to tackle the topic of usable value propositions – what they ar...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we’re joined by another of the IC collective, Daniella Graham Stollery, our strategy director, to get candid about how B2B tech can navigate the AI goldrush and...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month, we’re joined by coaching extraordinaire and B2B tech marketing veteran, Jackie Nixon, to talk about helping technical experts communicate the highly technical...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by the ‘Toms’ as we callthem – two very talented film directors and videographers in our collective who specialise in crafting beautiful commercial films. We tal...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month, we’re reflecting on quite a few conversationswe’ve had recently about how much value should be or is attributed to creativity, alongside whether marketing shou...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by a true events queen and good friend Mary Vivier as we lift the dust ruffle on what makes an event successful and how we manage stakeholders, as well as air so...

Welcome to Candid. In this content series, we'll explorethe key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we’re delving into the innovation ecosystem, how to engage all audiences effectively and particularly the importance of ensuring that innovation benefits everyon...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. We’re starting our new fiscal and series with a slightly different type of episode. Tune in for a chinwag about a topic which is very dear to our hearts: mental health and specifically mental...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by Jo Bromilow, Director ofSocial & Influencer at MSL to demystify the world of influencers and talk about how employee engagement and advocacy programmes ca...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by Peter Shearman, Industry Specialist Advisor at Purple Transform and ex-head of UKI Innovation at Cisco, to talk about all things co-innovation after many year...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we join Amanda Kamin CMO at Digital Catapult for a fireside chat about building effective marketing teams, managing stakeholders and the ins and outs of g...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by one of the longest standing members of the Innovate Comms collective, Will Pritchard, a senior copywriter and producer, to discuss the difference between a go...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by Emma Taylor, head of comms at Redgate Software, to dissect the agency client dynamic and find the silver bullet for a positive and effective relationship. ⁠⁠⁠...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we are joined by Nicky Regazzoni and George Blizzard from the PR Network – the OGs of virtual agencies – to unpack why this operating model is great for a...

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we cover the use of AI in marketing and imagery inspired by Elton John's progressive exhibit at the V&A. ⁠https://www.innovatecomms.co.uk/⁠⁠

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we explore the dark funnel and why we don’t talk about it – or use it - enough in marketing. https://www.innovatecomms.co.uk/⁠

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode we're starting with an interesting question for us at Innovate Comms. Does creativity have to come at the price of strategy or ROI? https://www.innovat...