Campaign Confessions

Business EN ↓ 7 episodes

Welcome to Campaign Confessions, the podcast that uncovers the real stories behind the brands you know and love - or love to hate. Hosted by Lizzie and Peppi from Sunny Advertising, we’re talking all things PR, advertising and socials. From the campaigns that nailed it to the ones that missed the mark, we’re pulling back the curtains on what it really takes to create the stories shaping our world. So, whether you’re in the industry or just curious about what happens behind the scenes, this is the place to be. It’s time for Campaign Confessions...

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Campaign Confessions

Episodes

CONFESSION 7: Cricket, But Make It Chaos (The Fun Kind) 16.12.2025 1:06:08

Traditional cricket? Not here. When others play it straight, Brisbane Heat brings the fireworks, literally. In this episode of Campaign Confessions, we chat with Nic Laube from Brisbane Heat about flipping the script on Australia’s summer sport. With Big Bash League you can expect kiss cams, boundary bangers, pyrotechnics, and a fan experience that’s part sport, part spectacle. Nic takes us behind...

CONFESSION 6: The builder with no hammer 12.11.2025 53:41

He’s 29, not a tradie, and running a 40-year-old building company with brains, heart… and a love of champagne. In this episode of Campaign Confessions, Alex Dwyer reveals how he’s steering Dwyer Quality Homes into the future, backed by systems, strategy, and a team that thrives on trust (and the occasional office prank). Building with smarts, leading with soul. Listen now.

CONFESSION 5: The Woman Behind the Handshake That Moves Millions 02.09.2025 52:57

Ali Thompson certainly knows how to leave a lasting impression. With her vibrant style, radiant smile, and signature firm handshake, Ali’s energy is instantly contagious. Pair that with sharp business acumen and an unshakable passion for connecting people, and it’s no wonder she’s played such a pivotal role in bringing a wave of major business events to our region over the past three years. In thi...

CONFESSION 4: Confession #4: From Kevin 07 to Kicking Goals for Good 06.08.2025 51:45

From the buzz of Kevin Rudd’s iconic Kevin 07 campaign to powerful and meaningful comms with Football Australia, Katrina Hicks knows what it takes to make an impact. In this episode of Campaign Confessions, she takes us behind the scenes of her career highlights, global lessons, and the art of blending high-performance strategy with heart-led advocacy. Most recently the Fundraising and Partnership...

CONFESSION 3: From Nightclubs to Kart Tracks; it's the Business of Fun! 05.05.2025 1:18:18

In this episode, we’re lifting the helmet with Ferre De Deyne - tourism icon, adventure seeker, and the man who turned fun into big business. From Belgian nightclubs to Aussie kart tracks, Ferre spills the real stories behind his wild ride, his passion for community, and why helping others have fun is the ultimate success strategy.

CONFESSION 2: Trust, Triggers & Telling the Truth in Charity Marketing With Geoff Harrison, Destiny Rescue 04.04.2025 1:05:24

In this episode of Campaign Confessions, we chat with Geoff Harrison from Destiny Rescue about navigating charity and NFP marketing in a world of skepticism. From telling powerful stories with limited detail to setting boundaries to avoid burnout, Geoff shares how to build trust, evolve through economic pressure, and turn corporate lessons into life-saving impact. It’s honest, insightful, and full...

CONFESSION 1: PR In Tourism—THE GOOD, THE BAD & THE WILD with Peter Hook 17.02.2025 1:00:17

Buckle up, because today we’re going deep into the world of PR in tourism with a guy who’s been there, done that, and probably wrote the press release about it. Peter Hook, a legend in the PR space has spent decades shaping the stories that get people packing their bags for Australia—from promoting Kakadu (and its crocs 🐊) to putting the Sunshine Coast on the map.