Campaign Chemistry

Technology has evolved and driven new consumer behaviors — forcing advertisers to rethink how they can attract new customers, retain loyal ones and what they can do to drive the most impactful campaigns. Commerce and transaction data is one of the last truly intent-driven indicators available. Dr. Mark Grether, SVP of PayPal Ads, joins Campaign to discuss the rise, advancements and value that comm...

What does it take to modernize one of the most recognizable brands in the world? For Pepsi, it means tapping into nostalgia, doubling down on data, and making sure every creative decision is backed by strategy—and legal. In this episode, I talk with Jenny Danzi, Pepsi's head of brand marketing, about the ‘Food Deserves Pepsi’ campaign and how her team is adapting to reach Gen Z and Millennial audi...

We Are Rosie wants people to work. The marketing solutions platform was created in 2018 by former ad exec Stephanie Nadi Olson to provide freelance marketers with opportunities to create project-based work with the flexibility that comes with working remotely. In return, they would receive exposure to opportunities of working with major brands without having to upend their lives, in addition to re...

Have you ever eaten something that ‘just meals good’? That’s the premise of Panera’s fun, new brand repositioning. The It Just Meals Good campaign marks a significant step in reintroducing and repositioning the fast-casual dining brand for modern audiences, especially Gen Z. In this episode of Campaign Chemistry, Campaign sits down with 72andSunny’s group creative director Peter Hughes and executi...

And the winner is...Uncommon Creative Studio. In this episode of Campaign Chemistry, the Campaign team took a special field trip a few subway stops away to the NY headquarters of Uncommon Creative Studio to clink champagne glasses with its co-founder, Nils Leonard, celebrating the agency's recent win as Campaign's  Agency of the Year  in the US. Leonard discusses the innovative projects that have...

From heavy metal to hydration, the rise of the Liquid Death brand proves that strong marketing can revolutionize any brand category. Even water. In this episode of Campaign Chemistry, Liquid Death SVP of marketing Dan Murphy shares a BTS look at the brand turning the ad industry on its head with humor, creativity and a fearless approach to storytelling. The small but mighty creative team has alway...

At the heart of the ad industry’s evolution is storytelling. But in a world driven by data and content saturation, how do brands create narratives that truly resonate? Ashish Verma, the driving creative force behind Bloomberg Media Studios, has built a career on answering that question. In this episode, the global head of creative and of Bloomberg Media Studios discusses his career journey, from a...

It's been an epic run for Marla Kaplowitz at The American Association of Advertising Agencies (The 4As). After eight years at the US trade association, Kaplowitz is stepping down from her CEO role. In this episode of Campaign Chemistry, she joins editor Luz Corona to reflect on her tenure at The 4As, discussing the "bittersweet" transition out of the organization. She shares insights on the works...

Knowing who your customer is and reaching them with your brand are two very different things. With the proliferation of content and viewing experiences, it can be more complex than ever to really understand where your customer spends their time, especially relative to your competitors. Join Nielsen for a lively podcast discussion on changing audience viewing behaviors and understanding how the ind...

The future of marketing is moving fast — AI is reshaping how we work, regulations are shifting and CMOs are being asked to do more than ever before. So, what will the next five years look like? At Campaign Convene 2025, industry leaders tackled these big questions in a panel called Outlook 2030: Preparing for the Next Half-Decade of Marketing . Alison Pepper from the 4As, Donna Sharp from MediaLin...

Ever have a nice, tasty bowl of 'brand soup'? Let's hope not, as it's a term coined by Worthi founder and CEO Myles Worthington that refers to the result of brands engaging with a trend that is completely irrelevant to the brands themselves (e.g., Brat summer). Yum. In this episode of Campaign Chemistry, the agency leader shares insights into his journey of building a cultural connections agency f...

Emphasizing the importance of being true to oneself and her belief that “B2B doesn’t have to be B2Boring,” Jayde Powell brings a breath of fresh air to this sector of marketing. In this episode of Campaign Chemistry, editor Luz Corona sits down with the multi-hyphenate content creator to discuss Powell's unique approach to content creation on B2B platforms such as LinkedIn, Hootsuite and Sprout So...

In this episode, Campaign's Luz Corona and Leslie Blount go "off-site" and visit the Nespresso office in Herald Square to chat with Jessica Padula, VP of marketing and head of sustainability for Nespresso US. From empowering farmers through beekeeping initiatives to driving trust in recycling programs, Padula shines a light on how Nespresso integrates purpose into every aspect of its business. The...

It was the Super Bowl  ad that delivered a "dream dinner party" roster of talent. In this episode of Campaign Chemistry, Campaign senior reporter Leslie Blount speaks with Danielle Hawley, global head of creative and brand at Uber, and Dave Horton, ECD and partner at agency Special U.S., for a peek into the kitchen for the  'Football is for Food'  campaign by Uber Eats. They discuss the creative p...

For all the momentum leading up to The Big Game, the post-Super Bowl blues can make football fans feel pretty slow on a Monday.   That's why Coors is reminding its consumers that the beer is "made to chill" for them on these occasions.   In this post-Super Bowl conversation, Marcelo Pascoa, marketing VP for Coors Brands, discusses the multichannel 'Case of the Mondays' Super Bowl campaign that was...

A Super Bowl spot featuring the one and only Beyoncé can be a tough act to follow, but Verizon is here to keep the party going. Thirty parties, if we are getting specific. On this episode, Verizon VP of partnerships Nick Kelly discusses the telecoms brand’s innovative approach for this year’s Super Bowl. The brand is focusing on local engagement and a customer-centric strategy through its major Ve...

On Sunday, Feb. 9th, American families and friends will gather around the TV to watch the Eagles take on the Chiefs in Super Bowl LIX. There will be plenty of food, and maybe a beverage or two. Enter Pepsi. In this conversation, Campaign senior reporter Leslie Blount speaks with Pepsi head of brand marketing Jenny Danzi about the brand's exciting on-site plans for the Super Bowl in New Orleans. Th...

In this conversation, the CEO and founder of The Ankler , Janice Min, discusses the rapid growth of their “hit Hollywood newsletter,” the importance of quality content to today’s readers and the evolving dynamics of the entertainment industry. Min emphasizes the significance of building a strong editorial team, the rise of the creator economy and the need for media to adapt to changing audience pr...

In this conversation, Luz Corona and Pinterest VP of global business marketing Stacy Malone explore the unique appeal of Pinterest, particularly its role as a platform for creativity and idea exploration rather than social interaction. They discuss the significance of Pinterest Predicts and the Palette Report, detailing the extensive year-long process behind trend predictions and the value these i...

Campaign U.S. is back with Convene Marketing Evolved . February 27th in New York City. This is the event for forward thinking professionals looking to tackle the most pressing topic shaping the future of marketing. From the impact of generative AI to navigating the new era of fandoms and passion points. Convene is where industry leaders meet to connect, learn, and shape the future. Brand marketers...

In this conversation, Simon Kanter discusses his visit to New York from the UK, focusing on the global transformation of the Campaign brand. The Haymarket Media Group creative director shares the rich history of Campaign (including the publication’s role in inspiring the early beginnings of Saatchi and Saatchi) and the importance of celebrating emerging talent in the advertising industry.  The con...

Campaign US takes a look back at our podcast conversations throughout 2024, including conversations with Dow Jones and Wall Street Journal CMO Sherry Weiss, AKQA president Tesa Aragones and Annex88 CCO Andre Gray. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month...

BMF founder Brian Feit and head of strategy Josh Tierney discuss their festive collaboration with 'The People's House,' the challenges of working in a historic space and the festive spirit felt amongst the staff and volunteers decorating for the Biden Administration's last Christmas in The White House. They also touch on future projects, including work with Beyonce, and treating their employees an...

The creator economy has changed quite a bit over the last six years. And according to   Whalar's president of North American Brand Partnerships, Joanna Cronk, the desire to work with creators has never been stronger - because they are breaking all the rules.  In this conversation, we chat with Cronk about the evolution of creators going from influencers to entrepreneurs, the benefits of prioritizi...

In this conversation, AKQA president Tesa Aragones discusses the business challenges keeping her up at night, her experience creating 12 patents for Nike and shares a touching, personal story during her time working with Kobe Bryant on product innovation. Prior to AKQA, she worked at major brands like Nike, Discord and VSCO. Aragones also shares valuable advice to the next generation of CMOs and c...