Calm & Colorful: Not Your Average MBA Diaries

This episode is me processing in real-time the biggest pricing mindset shifts I've had since starting my business rebuild. We're talking about the wine exercise that proved we choose based on price psychology alone, the Ferrari reality that scarcity creates luxury, and why my fear of pricing (both too high AND too low) has been sabotaging Calm & Colorful. Len taught us the Van Westendorp Price Sen...

In this episode, I'm sharing my unfiltered notes from an incredible One Day MBA mentor session that completely shifted how I think about my business. We dive into a framework for identifying real market opportunities (hint: if you think you have no competitors, you haven't researched enough!) and the game-changing 5-experiment rule that has me testing and learning faster than ever before. My bigge...

In this month’s diary entry, I share my takeaways from a community workshop with Jordyn Bonds, who once helped scale a company from $40M in monthly revenue… to zero just 18 months later. We’ll talk about why product-market fit isn’t forever, how to spot a true “broken leg problem,” and why repeatable wins matter more than lucky breaks. Plus, I’ll share how these lessons apply directly to Calm & Co...

This week I joined a One Day community event on The Seven Pillars of the Founder’s Code hosted by Marki Shkreli — and it gave me the clarity I needed to anchor Calm & Colorful 2.0. In this episode, I share my biggest takeaways: Founder First — always wearing my founder hat, even at Starbucks. Excellence Without Pause — making excellence the baseline, not the exception. Expertise — choosing collabo...

Jessica shares the very first monthly recap of her One Day MBA journey, documenting where Calm & Colorful stands today and what August 2025 brought to her business and life. In this kickoff reflection, she outlines the current products in her suite, celebrates the decision to officially enroll in the One Day MBA, and dives into early wins like connecting with fellow students, reading The Mom Test...

This month inside the One Day MBA community event hosted by Len Porcano , I learned about moats — the defenses that protect your business from competitors. In this episode, I share how Calm & Colorful already has natural moats like niche branding, sticky family rituals, and a ripple-driven community, plus how I’m thinking about protecting the mission even as I pivot and adapt. Whether you’re a mam...

In this episode, I share what I learned from a One Day MBA workshop hosted by Juan Linares, that completely reframed how I look at ideas, doubts, and testing in my business. The big reminder: Don’t talk yourself out of an idea. Test it. I’ll walk you through the 5 Why’s Forward Framework , the three core questions every idea needs to answer (What problem? For who? Why does it matter?), and why cus...

In this episode, Jessica shares her biggest takeaways from a workshop hosted by Phil Mudhir on customer retention—why people really leave, the 7–14 day danger zone, and the simple nudges that can keep them engaged. If you’ve ever celebrated a new customer only to see them quietly disappear, this one’s for you. Let’s Stay Calm & Colorful Together Explore my books, audio tools, and mama support at w...

Networking doesn’t have to feel like a middle school dance with business cards. In this episode, I’m sharing the biggest takeaways from a recent masterclass — how to skip the awkward small talk, find the right people, and actually enjoy networking (even if you’re not an extrovert). Host/ Speaker from One Day for this workshop I am sharing my takeaways from: Daniil Shcherbakov Let’s Stay Calm & Col...

In this episode, I share how The Mom Test by Rob Fitzpatrick completely changed the way I approach conversations — in business and in my relationships. What started as homework for my very first MBA interview turned into one of the most powerful lessons in connection, trust, and real-life insights. Instead of pitching or pushing, I’m learning how to ask better questions, listen for stories instead...

August 2025 — Where It All Began I never thought I’d be starting an MBA… until one random Instagram scroll changed everything. In this first diary entry, I’m sharing the full backstory of how I went from zero interest to all-in with the One Day MBA program — and why it feels like the perfect fit for Calm & Colorful 2.0 . You’ll hear about the conversations that planted the seed, the advice that gr...