Calligraphy Unscripted

Resources created for you: 👉🏽 https://pensight.com/x/calligraphybyct Join my Patreon! 👉🏽 http://www. Patreon.com/calligraphybyct Grab my FREE Calligraphy Tools manual:  👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d Amazon Must Haves: 👉🏽 https://www.amazon.com/shop/calligraphybyct?isPublicView=true ----------------------------- I have been gone so very long many of you may have become convi...

It's engagement season and this episode should serve as a bit of a homework assignment for you as we get ready to receive inquiries from both industry pros and potential clients/couples. I go over: Websites and Social Media Marketing and Promotion Networking (Also check out episode #14 re: referrals) Responsiveness Contracts Email the mailbag at: calligraphyunscriptedQA@gmail.com with question...

Its that time of year and the stress and pressure is only going to increase on us calligraphers which is why I wanted to do an episode dedicated to keeping our sanity... 5 things to keep our eyes on: Holiday Deliverable Checklist Time Management Dealing with Overwhelm Inspo for Newbies Embracing the Season's Spirit --------------- Resources created for you: 👉🏽 https://pensight.com/x/calligra...

I hope everyone had a wonderful Thanksgiving. I thought it would be appropriate to hone in on this fleeting shopping season and assure you that there is STILL time to create awareness regarding something you'd like to offer this season. I go over 4 areas: Understanding Your Unique Position Simple Yet Effective Marketing Strategies for the Non-Expert Create a Sense of Urgency and Exclusivity Mi...

Heey... How y'all doing? I took an unannounced but very much needed midseason break, or should I say end of season break? Today in episode 19 I talk all about improving your craft. Is there something you feel pulled towards? How exactly can you find another discipline to dive into? Should you add this new skill to your service offerings or is this just for your own fulfillment? So much to unpa...

Resources created for you: 👉🏽 https://pensight.com/x/calligraphybyct Join my Patreon! 👉🏽 http://www. Patreon.com/calligraphybyct Grab my FREE Calligraphy Tools manual:  👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d I've learned so much in my pivot and I wanted to share 1. Where the desire to pivot came from 2. How COVID impacted me and 3. What my audience is now teaching me... Please ema...

This episode is a GREAT way to probe and evaluate your business and a good time to do it for the first time or revisit is 1Q and 4Q. The Questions: Why did you start calligraphy? What makes your style unique? Who is your target audience or client? What are your long-term goals? What are the values behind your work? How do you deal with comparison or imposter syndrome? What is your preferred medium...

Ahh, the Labor Day episode! The labor force in the U.S. is celebrated today and what BETTER way to acknowledge this important holiday than to pause and get some rest? I talk about 5 areas I consider when developing and refining my plan for a work/life balance: Number 1: The Double-Edged Sword of Turning Passion Into Work Number 2: The Hustle Culture Number 3: The Social Media Paradox Number 4: Rea...

Welcome to episode 15. I focus on pricing for your calligraphy services inside this episode. If providing costs for your calligraphy makes you more uncomfortable than simply executing your art, this episode is for you. I talk about clearly communicating your brand story, considering what your market can bear, being ok with rejection and establishing special pricing for vendor partners that are lik...

This episode is a deep dive into referrals. How to get them, how to respond to them and actionable tips on how to build a referral network. Understand the Calligraphy Referral Landscape Strategies to Boost Referrals Etiquette of Referrals Putting Pride Aside Gratitude: Beyond the Thank You Resources created for you: 👉🏽 https://pensight.com/x/calligraphybyct Join my Patreon! 👉🏽 http://www. Patr...

This episode is all about my "Why". Why do I do calligraphy year after year? I hope that the things I bring up in this podcast episode will provoke you to think about your why which will in the more challenging times in our industry will prove to be your north star! Please enjoy episode TWELVE, thanks for listening and don't forget to subscribe wherever you like to listen to podcasts...

Thanks for listening... This episode is all about how I approach themed weddings and special events. If you are shying away from these kinds of events, I'm hoping that you will change your perspective after hearing this podcast. Examples: https://www.instagram.com/reel/CehXyVAj4I5/ https://www.instagram.com/reel/CZ14B9Hv7z_/ Theme Reference: http://www.calligraphybyct.com/s/Theme-Example.pdf -...

This episode is important for all of our personal development. The more dissatisfied I am with my work and the more I seek to refine my offerings, the better I'll be at calligraphy and hand lettering. Here is an excerpt from my ebook: "How to Letter Mirrors" and it shows the progression of some of my lettering and how visually it evolved: http://www.calligraphybyct.com/s/page10.pdf I...

This episode was inspired by the sheer volume of signage that I had to drop off to an event on Sunday. Its easy to make errors and there are some ways to mitigate pitfalls and enjoy success... My poor sign from last year: https://www.calligraphybyct.com/s/IMG_5187.PNG Free signage delivery checklist: http://www.calligraphybyct.com/s/signagechecklist.pdf Thanks for listening! --ct -----------------...

The annual IAMPETH (International Association of Master Penmen, Engrossers and Teachers of Handwriting) conference is in Scranton, PA this year (starts 7/17/23) and I wanted to share some of my own "not-so-obvious" hacks on how to get the most out of what can be a pretty breathtaking and wondrous experience for a calligrapher. Highly recommend you attend at least once! Link to IAMPETH me...

Now that social calligraphers are entering one of the busiest parts of wedding and event season, its typically time for me to take on another task... 4Q planning. In this episode I share 5 reasons why I don't wait to begin working on and planning for 4Q! I'm also sharing some documents that will help you prepare if this is something that you'd like help with. Thanks for listening and I...

Have you dipped a toe into AI tech yet? This podcast episode has been recorded with the hopes that you will finally give it a try, or if you are already using it, this episode will help you use it more effectively. There are countless ways to use AI and as calligraphers we should take advantage of the enormous databank of information that this app is sitting on. I know I talked about scaling and m...

Resources created for you: 👉🏽 https://pensight.com/x/calligraphybyct Join my Patreon! 👉🏽 http://www. Patreon.com/calligraphybyct Grab my FREE Calligraphy Tools manual:  👉🏽 https://calligraphybyct.ck.page/b0ef0f1a6d ***DESCRIPTION*** Happy Juneteenth! Since the podcast drops on Mondays, I thought it would be nice to share with you how I've been impacted by a few black artists who have por...

In today's episode I share EIGHT ways you can potentially monetize your calligraphy talent. Perhaps you already find some of your services nestled underneath one or more of these umbrellas/categories. Maybe some of these ideas will motivate you to add one or more of these items to your offerings. Either way, please enjoy the episode and feel free to reach out to me with anything I've misse...

In this episode I go over 3 actionable ways for you to get up off the mat after you've experienced a catastrophic failure in your calligraphy business. I share a story that happened a little over a decade ago where I was pretty demoralized and I want to talk about ways to bounce back! I have a resource that will help you learn how to manage client expectations that you can find here: https://p...

Thanks for listening. These best practices have served me and continue to serve me well. For more general FREE tips on lettering and crafting signs, check out my IG highlight labeled "Tips"... I have over 100 miscellaneous goodies you can screenshot that will no doubt help you on your lettering journey... https://www.instagram.com/stories/highlights/17857405615413929/ These resources wer...

In this episode, I go over the unique time/era that I began calligraphy, and all of the major changes that occurred right after. Thanks for listening and please subscribe to keep up with weekly updates! --Christy Toney Broad edge calligraphy - This is what the thicker calligraphy looks like and prior to 2009-10 its pretty much ALL you would see. You will still see Blackletter and Gothic type calli...

Trailer for upcoming podcast about calligraphy & lettering. Business advice, the state of the industry & how you can turn this relaxing hobby into a business.