Alane Gianetti, Shaochen Wu

Calligraphy Biz Corner

Business EN ↓ 39 episodes

Have you been itching to turn your creative passion into a business? You're in the right place! I'm Shaochen, a business coach for calligraphers, and I'm spilling the ink on how you can build your dream business!  Join me on Calligraphy Biz Corner for biweekly biz chats, where I guide you through the maze of running a creative business, complete with real-life strategy and mindset magic. I've made hundreds of thousands in revenue working with wedding, luxury and corporate clients, and I've coached hundreds of calligraphers just like you. Together, let's uncover the business that supports the l...

Author

Alane Gianetti, Shaochen Wu

Category

Business

Latest episode

May 20, 2026

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Episodes

37. I Booked an Engraving Gig Before Learning to Engrave - When to Say Yes to Something New 20.05.2026

Have you ever gotten an inquiry that you just knew you couldn't turn down, even though you'd never done that exact thing before? That's what happened when I booked my first live engraving event - without ever having touched an engraver.  In this episode, I'm sharing the full story of how I said yes to an engraving live event, learned to engrave in one week, and pulled off a wil...

36. The Messy Middle of Creative Entrepreneurship 28.04.2026

We’re back with a real, honest, and slightly emotional life + business update. This one’s going to feel a little different than our usual episodes, but these are the conversations that matter just as much as business strategy. If you’re in a season where your calligraphy business or creative business feels a little… unclear, messy, or like you’re outgrowing things faster than you can keep up with,...

35. How to Add a New Income Stream: A Coaching Call with Laura of The LetterGrain 14.04.2026

Have you been wanting to launch a new service for your calligraphy business, but aren't sure how to do so without getting overwhelmed or messing up what's already working? In this episode, I'm letting you be a fly on the wall for one of my introductory coaching calls with Laura of The Letter Grain where we talk about how to grow her business through new income streams.  Laura is a c...

34. The Stress-Free Way to Take Leave from your Creative Business 24.03.2026

Taking leave as a business owner can feel overwhelming — whether you're planning for maternity leave, a medical procedure, a family commitment, or an extended vacation. In this episode of Calligraphy Biz Corner, Shaochen shares exactly how she navigated maternity leave twice as a creative business owner, and what she'd tell anyone who wants to step away from their business. If you'v...

33. Lessons We Wish We Knew About Managing Clients as Creative Business Owners 12.08.2025

Navigating client relationships is one of the most important — and often most challenging — parts of running a creative business. Whether you’re a calligrapher, stationer, live event artist, or another service-based creative, you’ve likely faced situations that tested your boundaries, communication skills, or patience. In this episode of Calligraphy Biz Corner , we share how we set boundaries, man...

32. Creating Video Content that Connects and Converts: Reels, YouTube, and Showing Up with Confidence (with Shine With Natasha) 08.07.2025

Ever freeze up when you think about recording a Reel? Or feel like you “should” be on video but don’t even know where to start? You are so not alone — and this episode is here to help. We brought on the incredible Natasha from Shine with Natasha , a video marketing strategist who makes content creation feel approachable, sustainable, and actually effective for creative entrepreneurs. Whether you&a...

31. How This Creative Mom Built a Thriving Calligraphy Business with Relationship Marketing with Jen Bowen of She Made It Like That 10.06.2025

What does it really look like to grow a thriving creative business while raising a family, managing a full client roster, and staying true to yourself? In this episode, we’re joined by Jen Bowen of She Made It Like That —calligrapher, engraver, and live event artist. Since starting her calligraphy business in 2020, Jen has gone from taking on her first wedding project to becoming a sought-after ar...

30. Pricing Common Scenarios for Calligraphers & Stationers: A Live Coaching Call 13.05.2025

Let’s talk pricing. If you’ve ever stared at an inquiry thinking, “What the heck do I charge for this?”, you’re not alone. We were invited to share our expertise for a live coaching call hosted by Elisabeth Stuckey, stationery designer and creative business coach, for the students of her course, Dream to Design. From how to factor your experience into your rates to whether you should be charging f...

29. How to Use Financial Data to Grow Your Creative Business with Samantha Eck of Firestorm Finance 15.04.2025

You probably didn’t become a calligrapher because you love spreadsheets. If you’ve ever felt overwhelmed by your numbers, this episode is about to change the game! We're joined by Samantha Eck of Firestorm Finance, a bookkeeper for creatives who helps transform financial chaos into clarity and strategy. In this value-packed conversation, Samantha breaks down how to actually understand your nu...

28. Show Up, Stand Out & Build an Authentic Brand Online with Madelyn Furlong of Madelyn Victoria Co. 18.03.2025

We know how overwhelming it can feel to show up online consistently, create engaging and authentic content, and stand out as a calligrapher or creative entrepreneur—which is why we’re so excited for this episode! We’re joined by Madelyn Furlong of Madelyn Victoria Co., a Showit website designer and social media expert, who shares her best visibility strategies for small businesses as well as conte...

27. Empowered CEO Part 3: Get More Done with these 5 Productivity & Time Management Hacks 04.03.2025

We’re wrapping up our Empowered CEO Series with a must-listen episode on taking action in your creative business! If you’re looking for time management strategies, productivity tips, and ways to take intentional action in your calligraphy business, this episode is packed with real-life, practical strategies to help you stay consistent and scale your business like an Empowered CEO . We share five p...

26. How to Offer Live Calligraphy & Engraving for Weddings with Kendall Udofia of Cedar Cliff Designs 18.02.2025

In this episode of Calligraphy Biz Corner , we’re diving into the exciting world of live wedding calligraphy and live engraving with special guest Kendall Udofia from Cedar Cliff Designs ! If you're a calligrapher who is dreaming of offering live personalization at weddings or corporate events, this episode is packed with actionable tips on how to start, market, and price live calligraphy ser...

25. Empowered CEO Part 2: Strategize Like a CEO and Scale Your Calligraphy Business 04.02.2025

We’re back with part two of our Empowered CEO Series , and this time, we’re diving into how to strategize like a CEO in your calligraphy business. If you're a creative business owner who is ready to shift from simply creating beautiful work to making strategic, CEO-level decisions that drive business growth, this episode is for you! In this episode, we talk all things business strategy - from...

24. Top 2025 Wedding Trends with Desirée Adams of Verve Event Co. 21.01.2025

In this episode of Calligraphy Biz Corner, we chat with luxury wedding planner Desirée, owner of Verve Event Co. and host of the Ask the Planner podcast, about upcoming 2025 wedding trends and the creative possibilities they open up for calligraphers. From the Pantone color of the year to the rising popularity of live engraving, Desirée shares fresh ideas to elevate your wedding services and posit...

23. Empowered CEO Part 1: 4 Key Mindsets for Building a Thriving Business in 2025 07.01.2025

We’re kicking off 2025 with a three-part series to help you step into your power as both a calligrapher and the CEO of your business. In this episode, we dive into four game-changing mindsets: defining your “why,” adopting an evidence-based approach, making decisions like your future self, and believing everything is figureoutable. These shifts will move you from working in your business to workin...

22. Stress-Free Holidays: How to Take Time Off from Your Calligraphy Business 17.12.2024

In today's episode, we’re so excited to chat about something we all deserve and definitely need: taking time off as a business owner! Join us as we share how we're planning our own well-earned holiday breaks and show you exactly how to prepare your calligraphy business for some blissful downtime. Because, let’s be real, stepping away from your creative hustle shouldn’t have you stressing...

21. 3 Ways to Market Your Calligraphy Business without Social Media with Marie of Maiden September 03.12.2024

We’re thrilled to welcome Marie Coleman-Johns, calligrapher, engraving artist, and founder of Maiden September, to this episode of Calligraphy Biz Corner ! Marie specializes in live event personalization for brand activations and corporate events and has over a decade of corporate marketing experience. From mastering SEO strategies to networking and landing brand partnerships, Marie provides actio...

20. Manage Business Finances and Grow Your Wealth with Money Coach, Erinn Bridgman 19.11.2024

We’re so excited to welcome Erinn Bridgman, money management and mindset coach for female entrepreneurs, to this episode of Calligraphy Biz Corner ! Erinn brings her expertise in business and personal finance to help you understand how to manage money effectively and start paying yourself consistently as a business owner. She’s passionate about helping calligraphers and creatives make their busine...

19. Why Ongoing Learning is Essential to Thrive as a Small Business Owner 05.11.2024

In this week's episode of Calligraphy Biz Corner, we’re diving deep into a topic that every creative business owner should prioritize: the value of continuous learning and development for business success! We believe that prioritizing education can be a game-changer for your calligraphy business, so whether you're just starting out or looking to scale, understanding how to make strategic...

Minisode 2: Why You’re Getting Ghosted in Your Business (And How to Fix It!) 29.10.2024

In today's minisode, we’re diving into a spooky topic that haunts every calligrapher (and creative business owner) — getting ghosted by potential clients. If you’ve ever found yourself thinking, “Why aren’t people responding to me?” or feeling frustrated when a lead goes silent, you’re not alone. But here’s the thing: it might not actually be a “ghosting problem.” Ghosting is usually a sign o...

18. How to Make Your Calligraphy Business Legal with Paige Hulse of The Creative Law Shop 22.10.2024

We’re so excited to welcome Paige Hulse, lawyer and founder of The Creative Law Shop, to this episode of Calligraphy Biz Corner! Paige shares her inspiring journey from owning a calligraphy business herself, and how that led her to becoming a serial entrepreneur. Most importantly, she breaks down all the legal essentials you need to know to make your calligraphy business official and legally prote...

17. 6 Steps to Maximize Holiday Sales for Your Creative Business 08.10.2024

It’s time to start prepping your calligraphy business for the upcoming holiday season, and in this episode of Calligraphy Biz Corner, we’re sharing everything you need to know to boost your small business holiday sales! Whether you’re launching holiday products and services for the first time or you’re a pro at navigating the gifting season, this episode is packed with tips to help you succeed. We...

Minisode 1: Learning Calligraphy Skills Whether You're a Beginner or a Pro 01.10.2024

In this bite-sized episode of Calligraphy Biz Corner, we’re answering a listener’s questions about the process of learning calligraphy and art skills. We dive into how long to practice one script before moving on, whether it's okay to learn multiple scripts at once, and how muscle memory plays a role in your progress. We also chat about which calligraphy scripts are most in demand for wedding...

16. From Burned Out to Balanced: Keys to Navigating Busy Season as a Small Business Owner 24.09.2024

In this week's episode of Calligraphy Biz Corner , we’re tackling a topic that hits close to home for all small business owners and creative entrepreneurs—how to avoid burnout and manage stress in peak times like wedding season and the holidays. Whether you’re balancing a ton of wedding stationery orders, preparing holiday product launches, or just trying to keep your to-do list in check, we’...

14. We're Back! Summer Highlights and Podcast Plans 10.09.2024

We're baaaaaack! After a two-month hiatus, we're so excited to share what we've been up to this summer. Tune in to hear our favorite summer activities, new services, and updates on our business and podcast projects.  Thank you to everyone who shared your thoughts in our six-month podcast survey! Tune in to hear how we're using your feedback to shape the future of Calligraphy Bi...

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