Called to Bloom

As creatives, we are givers. We pour a lot of energy and time into the output side of work — partly because we love what we do, and partly because society rewards us for it. As creative business owners, we wear all the hats, which can give rise to a belief that if we let up at all, or if we step back to put ourselves or our own life first for a bit, things will start to fall apart. As things get b...

Where you create, the space where your creative work takes place, the environment you set up and step into in order to dream, design, and generate is like a home for your inner artist. It is a shelter and a sanctuary, whether it is a spacious workshop or a quiet nook in a peaceful room. No matter what the size, location, or details it possesses, it is your creative studio. It is both a physical lo...

The important thing is you can change and you can start anew. And it is normal and healthy to allow yourself to evolve and realign in your career, whether that takes shape as a big pivot into a new industry or a transition within the creative business you've already started. Sometimes all you need is to be reminded that it is actually you who gets to give yourself permission to begin again. Whethe...

Mark your calendar: new episodes of Called to Bloom arrive this month! Starting on May 27th and running all the way through September, I’ll be dropping a new episode every other Wednesday. That’s 20 weeks of deep dives into floral artistry, health & wellbeing, empowered entrepreneurship, and stepping deeper into an aligned creative life. In this upcoming set, we are delving into everything fro...

This is all about renewal and creative expansion, a celebratory finale for our first season of Called to Bloom, where I am sharing with you a trick I discovered along the way that always returns me to that playful and infinite source of creative possibilities.  The goal is to open new pathways to explore, nurture, and refresh your creative practice with a new perspective that empowers you to find...

During busy seasons we can get really out of balance — we get caught up, wound up, overwhelmed, or just spread a little too thin — especially as sensitive creatives who are very in tune with and responsive to our environments. The energy is high in a busy season, expectations are high, timelines can be tight, and we can lose track of our own needs while we tend to the demands and opportunities all...

How do you create a business in a creative field that supports you and is financially stable, at least, and better yet abundantly successful? Are you even allowed to do what you love for a living? How long does it take for this dream venture to become reliable or profitable? And then once you get it going, can you actually count on this creative venture for your livelihood? In the same breath as y...

Stepping into a new decade is a rich experience. It feels actually powerful and significant, like a new milestone on the journey of life has just been reached, and like a whole new decade of possibility has just opened up. I've always felt like entering a new decade is kind of magical. You only enter one every 10 years, and you only get another new decade birthday after another entire 10 years hav...

Imagine yourself stepping into your creative space, feeling calm, open, refreshed, and ready. Imagine the light filling your studio or spilling onto your work table and the cool sensation of fresh flower stems in your hands Imagine feeling deeply centered paired with a spark of wonder that draws you forward down the unlit but fragrant path of the unknown. The path of the creative process that we d...

What if I told you that there exists an incredible system for improved health, wellbeing, creativity, and business success — one that personalizes wellbeing and success to your body, your personality type, and your current season of life? What if I told you that this system meets you where you are, is gentle and super accessible, and is able to meet and support you at any stage of career or season...

The crazy thing about burnout is, you don’t see it coming. Suddenly you don’t just feel creatively empty, disinterested in the work you do, and sometimes even a little angry or resentful without really knowing why, but you also feel like the bottom dropped out. You feel caught totally off guard, leaving you thinking: What just happened? We were cruising along! We were firing on all cylinders! We w...

I never would have guessed that after building a floral design studio from a complete career pivot, and finding real success doing weddings and events, that I would find myself feeling unfulfilled and out of alignment. What do you do when you build your dream, you’re doing it well, everyone seems to like that you do it, and everything looks perfect from the outside, but you find yourself in agony...

It is one thing to feel inspired that flowers and creativity are meant to be a bigger part of your life, maybe even central to your career, but it’s another thing entirely to know how to cut through the noise of what we think we “should” do, move through the fears and inhibitions that come up when we take steps into our truth, and find a clear path that actually feels authentic, exciting, and mean...

Do you ever daydream about becoming a floral artist? Have you found yourself googling how to start a flower shop or design studio, or scrolling instagram for flower content to feed your soul while you plot your escape from a corporate job that you know is out of alignment for you? Have you ever wanted to know if this is possible, or if you are doing it right, or what secrets or advice would help y...

Building a creative career is an empowering experience, but it is also a massive project — between the artistry, the business, and the constant search for balance, it can feel completely overwhelming. But what if you had the tools, guidance, and inspiration to help make it all come together? I’m Jen Cavender, floral artist, educator, and founder of Nectar & Bloom . Years ago, I left an academi...