Call Your Publicist

Social media handed every founder a megaphone. The question is whether they know how to use it. In this episode of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio dig into one of the most contested conversations in the industry right now: with LinkedIn thought leadership, TikTok brand storytelling, and Instagram carousels functioning as press releases, do founders still need a publicis...

The best businesses aren't built on transactions. They're built on relationships, and the founders who figure that out early win. In this episode of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio sit down with Jesse Lipson, serial entrepreneur and founder of Levitate, a platform that helps relationship-based businesses stay meaningfully connected to their clients at scale. Jes...

The red carpet looks effortless. It is anything but. In this episode of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio break down the layers of PR strategy behind Hollywood's biggest nights, from the Oscars to the Met Gala, and what founders and entrepreneurs can take from it. They get into how celebrities campaign for awards months before the show, why the carpet is the single bi...

Most chefs think their food is enough to sell their restaurant. But Chef Aarthi Sampath has been proving otherwise long before her restaurant opens its doors in NYC's East Village. In this episode of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio sit down with Chef Aarthi to unpack the immigrant drive that brought her to New York, the scrappy pandemic hustle that taught her the re...

In a world where everyone is selling something, the founders who win aren't the loudest. They're the most real. In this episode of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio get into why authenticity isn't just a buzzword. It's a business strategy. They break down what thought leadership actually looks like for entrepreneurs, why your audience can tell when you&#39...

In a crowded market, standing out isn't just about having a better product. It's about building trust, owning your narrative, and making every move count. In this episode of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio sit down with Ben Kruger, CMO of Event Tickets Center, to talk about what it actually takes to market a brand in a competitive space. From his time advising h...

Every April, Coachella takes over the cultural conversation. But while everyone's watching the performances, the biggest PR moves happening in the desert have nothing to do with the stage. In this episode of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio break down the PR machine behind Coachella and how brands use the festival to generate visibility, cultural relevance, and media...

Most founders spend months, sometimes years, writing a book. And then they publish it and hope the visibility follows. It doesn't always work that way. In this episode of Call Your Publicist, Jenna and Alexandra pull back the curtain on book PR, what it actually is, why it's one of the most underutilized tools in a founder's brand strategy, and what happens behind the scenes when you d...

In this episode of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio break down performative PR, why brands keep getting called out for it, and how to make sure your message actually matches your reality. From the internal alignment test every brand should run before a campaign goes live, to why audiences are more brand-literate than ever, they get into what separates a one-month post fr...

This week on Call Your Publicist , we sit down with Artem Manilov, Founder and CEO of Tending, the first national service dedicated to headstone restoration and grave maintenance in the United States. Artem and his brothers built Tending after realizing something surprising. Nearly every part of modern life has moved online. Groceries, transportation, healthcare, even financial planning. Yet carin...

This week on Call Your Publicist, we sit down with Sarah Mack to talk about turning cultural insight into a consumer brand. While living in Barcelona during her MBA program, Sarah noticed something different about how people interacted with everyday products. The experience felt social, approachable, and free of intimidation. When she returned to the U.S., she saw a gap between how a category was...

This week on Call Your Publicist, we sit down with Derek Gwaltney, founder and CEO of Atlas Experiences, the company behind high value incentive trips, million dollar game show challenges, luxury yacht experiences, and once in a lifetime prizes designed for brands and organizations. Derek’s entrepreneurial story did not begin in a boardroom. It began at age ten, collecting loose golf balls and res...

This week on Call Your Publicist, we sit down with Justin Baer, Founder and CEO of Collars & Co., the menswear brand known for reinventing the modern dress shirt with its signature structured collar. What started as a personal frustration with floppy collars under sweaters turned into a Shark Tank backed business. Justin secured a $1 million deal from Mark Cuban, $300,000 in cash and a $700,00...

Hala Shamas did not set out to join the liquor business. Her family had been in it for 40 years and she was building her own path in tech, startups, and scaling digital businesses. Then she spotted a gap no one was solving. Alcohol delivery was charging consumers a 30 to 50 percent premium, without delivering real value back to the customer or the store. In this episode, Hala shares how she turned...

This week on Call Your Publicist, we sit down with Jamie Weeks, founder and investor behind some of the most recognizable names in boutique fitness and recovery, including Orange Theory and Sweathouse. Jamie has helped scale multiple businesses from early traction to major exits, with more than $110M in total enterprise value across three deals. In this episode, Jamie breaks down what it really ta...

This week on Call Your Publicist, we sit down with Mark Perkins, host of The Necessary Entrepreneur, for a real conversation about resilience, leadership, and what it actually takes to build something long term. Mark breaks down why your personal philosophy matters more than motivation, how to keep moving when things go sideways, and why the fastest way to grow your own life is to make your day ab...

This week on Call Your Publicist, we’re sitting down with Rebecca Leigh West-Remmey of Devour Power, the NYC born food content powerhouse known for turning over the top menu moments into scroll stopping social. Rebecca shares how a casual date night hobby with her now husband Greg became a full scale business, what it really took to land early restaurant clients before social media was “a career,”...

This week on Call Your Publicist, we sit down with Amber Gilormo , founder of The Boutique Lawyer , to talk about the legal decisions that protect founders as they grow. Amber shares how her background in personal injury law shaped the way she helps business owners today, why contracts and boundaries matter more than people realize, and how legal strategy can become a competitive advantage instead...

This week on Call Your Publicist, we’re sitting down with Haley Pavone , founder of Pashion Footwear , the brand that created the original convertible heel that transforms from heels to flats in seconds. Haley shares the real story behind building an entirely new product category, from cutting up shoes in her college apartment to turning live demos into viral growth. We also talk about what it tak...

As the year winds down and inboxes finally slow, we’re pressing pause to reflect. In this episode of Call Your Publicist , we’re reacting in real time to a year-end recap put together by our team, covering JMG’s biggest milestones, PR wins, and moments of growth from the past year. From celebrating JMG’s 10-year anniversary to major client wins, new service launches, podcast milestones, and over 9...

This week on Call Your Publicist, we’re sitting down with Emily Brickel Edelson, co founder of Chic Sketch, the fashion illustration platform turning live moments and photos into custom works of art. Emily shares how a lifelong love of drawing evolved into a scalable business, why emotional connection is the real driver behind experience-based brands, and how Chic Sketch grew from live event sketc...

This week on Call Your Publicist, we sit down with Monica Elias, CEO and founder of Elias World Media, a global production company known for helping brands create powerful stories that come to life on screen. From her early days tagging along on her father’s hospital rounds to building a company trusted by some of the world’s most influential luxury brands, Monica shares how curiosity, integrity,...

In this week’s episode of Call Your Publicist , we sit down with Jamie Giovinazzo, Founder of Eat Clean Bro, the meal-delivery company he launched in 2013 with just $300 and a vision to help people eat better without overcomplicating their lives. What started as a 19-year-old bodybuilding competitor cooking for friends evolved into a fast-growing operation serving customers across the East Coast....

In this Thanksgiving edition of Call Your Publicist, Jenna Guarneri and Alexandra Anastasio break down the PR machine behind one of America’s biggest traditions, the Macy’s Thanksgiving Day Parade, and how it seamlessly feeds into the frenzy of Black Friday. From the parade’s origins as a retail stunt to the crisis planning behind every balloon, they unpack how nostalgia, emotion, and perfectly ti...

In this week’s episode of Call Your Publicist , Jenna and Alexandra dive into one of the biggest questions in PR right now: is AI here to replace us… or to make us better at what we do? What started as an email about AI and PR quickly turned into a real-time roundtable, with tech founder and investor Anthony Shook joining the conversation to share how he uses tools like ChatGPT to support brainsto...