C-Suite Sales & Marketing Perspectives

Meet Denys Dubner, the visionary CEO at the helm of two prominent international companies. Boasting a rich marketing background, Denys has consistently delivered impressive growth in his previous roles as a CMO. His distinct approach to what he expects from his CMOs sets Denys apart. In this interview, Denys strongly emphasizes generating customer value, particularly at the top of the funnel, targ...

In this podcast, join Marc McNamara, Founder and CEO of The Enablement Group, and Brian Cleary, a former CMO and Chief Strategy Officer, as they delve into the crucial topic of sales enablement and the significant role of content in this process. The discussion centers around the vital importance of providing salespeople with well-curated and organized content that is readily available to them. Th...

In this interview with host Steve MacDonald, meet Monique de Maio, the founder and CMO of ondemandCMO, a 25-year-old marketing company that serves some of the biggest names in B2B marketing, such as IBM, Intel, Cox Communications, and Iron Mountain. Monique discusses the importance of content in B2B marketing and how it can be leveraged across the buyer's journey. She emphasizes the need for compa...

In this interview with host Steve MacDonald, meet Stephanie Shreve, a MarTech CMO with over 25 years of marketing experience, as she shares a modern approach to the CMO's strategy and budgeting framework. In a time when marketing budgets are shrinking but expectations are not, Stephanie introduces the CORE-MORE-EXPLORE framework. This framework involves allocating 70% of the budget to known tactic...

Are you getting results from your email marketing for just pennies on the dollar?  Join host Steve MacDonald as he delves into the world of email marketing with renowned expert Chip House. As a three-time B2B SaaS CMO and the CMO of Insightly, a leading marketing automation CRM tool, Chip brings a wealth of knowledge and experience to the table.  In this episode, they explore successful email mark...

In this interview with host Steve MacDonald, Amy Kohl, CEO and Founder of AK Operations, shares the revenue-driving activities that, when improved by just 1%, can have a profound impact on team focus and revenue creation from the top to the bottom of the funnel. Amy emphasizes the importance of the quality of the company’s content and assets. When the leadership team grasps the relationship betwee...

Join host Steve MacDonald in this engaging episode of B2B Marketing Perspectives as he sits down with Darryl Praill, an accomplished four-time CMO and two-time CRO with an impressive track record. Darryl, a renowned content creator and respected figure on LinkedIn, delves into the captivating topic of why B2B CMOs face rapid failure and presents an array of thought-provoking strategies to tackle t...

In this interview, Mariana Just, Vice President of Global Revenue Marketing for Acrolinx, discusses the critical importance of content marketing and how it impacts the overall success of a business in driving revenue. Mariana compares content to oxygen for organizations. She stresses that content is an asset with real, measurable value. Mariana has repeatedly proven that content is essential for d...

Are you looking to increase the conversion rate of your leads? Having a hard time getting your marketing team to work well with sales? Want to have a fully integrated go-to-market effort from initial lead generation all the way through customer retention? In this interview, Steve MacDonald interviews Nancy Maluso, a seasoned B2B marketing expert with a background as a leading CMO, a Chief Strategy...

Are you struggling with producing demand-generation campaigns that create meaningful sales conversations? Having a hard time expanding and scaling efficiently? Need a new perspective to get back on track or go to the next level? In this podcast interview, Amy Kohl, CEO and Founder of AK Operations, shares 10 unbeatable go-to-market and conversion strategies that have yielded award-winning results....

Are you struggling to create content marketing that impacts revenue? Having a hard time justifying growing your content budgets? Want to know how to overcome the biggest content marketing fail? In this podcast interview, Mary Keough, the Head of Marketing at Map My Customers, sheds light on the Top 10 challenges faced in content marketing in the B2B sector. According to Mary, content holds the utm...

Is your marketing creating deep pipeline penetration? Tied directly to revenue creation? Are your content, demand gen, and BDR teams fully aligned and collaborating? In this interview, Acrolinx's VP of Revenue Marketing, Mariana Just, emphasizes the importance of team collaboration in today's complex business landscape. Acrolinx prioritizes pipeline opportunities and aligns the objectives of conte...

This episode covers lead scoring, aligning with sales, utilizing different content forms, sparking conversations, and Chip's unique approach. The central focus of the discussion revolves around the evolving definition of the marketing qualified lead (MQL). Chip shares his belief that the definition of the MQL needs to evolve and offers valuable insights into the viability of this metric and its re...

In this episode, fractional CMO Michael Baer argues that a strong brand and a comprehensive understanding of the customer are prerequisites for sustainable growth. Companies can create content that fosters meaningful interactions with their brand only when they truly comprehend their customers and their needs. By leveraging this understanding, businesses can develop a compelling and attractive dif...

Dawn Crew, a three-time B2B SaaS CMO, emphasizes the significance of content to marketing and sales success. The conversation delves into a range of six additional must-have tips on. How important is content to the role of marketing? How to use content to spark new conversations? How to qualify lead conversations in preparation for sales? How do you address the buyers that aren’t in the market tod...