C-Suite Sales & Marketing Perspectives

Episode #356: Brandon Salisbury, Chief Revenue Officer at Tilt, explains how shared revenue accountability brings sales and marketing together around the same outcomes. He connects customer research, early buyer education, and stage-based measurement to a more coordinated go-to-market strategy. Drawing on his experience across both functions, he also shares why strong fundamentals and committed in...

Episode #355 Alex Wakefield, Chief Revenue Officer at AcuityMD, shares how a deeper understanding of customers can create stronger relationships and support revenue growth. He explains why research, meaningful conversations, and consistent value help sales teams earn customer trust. Alex also discusses how bringing customer-facing teams into the sales process creates a more connected experience. “...

Episode #354: Yariv Drori, Chief Marketing Officer at Multiview, shares why B2B companies need to focus on the results their customers want. He explains how technology, services, and execution work together to deliver those outcomes. The conversation explores why vendors should take greater ownership of customer success. Yariv also discusses how teams and partners can align around a shared busines...

Episode #353: Jay Manciocchi, Chief Marketing Officer, AI-Native Business and Platforms Unit at Wipro, explains the alignment challenges technology alone cannot solve. He connects shared revenue goals, customer insights, and reliable account data with stronger ABM execution. His examples show why human creativity, ongoing training, and effective change management remain essential as teams adopt AI...

Episode #352: Michelle Sidwell, Chief Revenue Officer at Velo3D, explains how customer collaboration helped reshape the company’s go-to-market strategy during a difficult turnaround. She describes moving beyond printer sales to help customers qualify parts, enter production, and build lasting manufacturing partnerships. Her central lesson is that sustainable growth requires aligned customer priori...

Episode #351: Milja Saarimaa, Group Chief Marketing Officer at Midagon, explores how short-term pipeline priorities can overshadow the relationships that support lasting revenue. She discusses earning buyer trust, expanding existing customer relationships, and bringing customer insights into leadership decisions. She encourages executives to connect departmental efforts around shared business goal...

Episode #350: Irina Nicoleta Scarlat, Chief Marketing Officer at Improbable, explores why growing companies struggle when familiar playbooks no longer fit their size, customers, or market conditions. She connects sustainable growth with product delivery, authentic communication, customer listening, and retention. Her advice challenges executives to rethink established habits, align teams around cu...

Episode #349: Alysha McCree, Head of Marketing at FPT Americas, explains why simply claiming AI leadership no longer sets a company apart. She shares how domain knowledge, governance, and meaningful outcomes can demonstrate real value. Alysha discusses adapting marketing as buyers use AI to evaluate vendors and rely on outside sources for trust. She also describes using AI and company data to impr...

Episode #348: David Carrel, Global Chief Marketing Officer at Thomson Reuters, explains how category leadership goes beyond thought leadership to shape how a market thinks. He outlines the foundations, from identifying a market shift and proving value through the product to building a shared narrative and company-wide operating system. He also explains how customer insight and cross-functional acc...

Episode #347: Melanie Zmetek Naconecy de Souza, Chief Marketing Officer at AERTEC, explains why customer obsession begins with clarity. She shares how purpose, shared customer understanding, and brand consistency align complex B2B organizations. Her perspective shows how marketing can build trust before a sales conversation begins. “A stronger brand can build trust. I think that’s the role of B2B...

Episode #346: Ashley Deibert, a three-time Chief Marketing Officer, explains why customers are one of the most valuable growth assets B2B companies often underuse. She shares how loyalty, advocacy, and ongoing customer partnership can protect revenue while creating trust with future buyers. Ashley also explains why long-term growth requires patience, quick wins, and a customer voice that shapes ev...

Episode #345: Charlie Harris, Chief Marketing Officer at Connective3, explains why past success cannot define a company’s next growth strategy. She shares how direct conversations with enterprise buyers revealed new challenges, changed positioning, and strengthened internal decisions. Charlie also explores the revenue impact of customer insight, executive events, thought leadership, and LLM search...

Episode #344: Vincent Placer, Chief Executive Officer at Teletech, explains why customer conversations should be treated as a source of business value, not simply a customer service cost. He shares how companies can use the voice of the customer to identify churn risk, uncover growth opportunities, and improve the customer experience. He also explores how AI can turn thousands of customer interact...

Episode #343: Tim Farrel, Chief Sales Officer at Soleo, explains why customer obsession is the operating logic behind sustainable revenue growth. He shares how companies can replace heroic wins with repeatable systems, build trust before buyers are ready, and align teams around customer needs. Tim also explores how AI can reveal intent within customer conversations. The human relationship remains...

Episode #342: Jan Willem Doornbos, Chief Marketing Officer at Nomentia, explains why sustainable B2B growth starts with strong foundations. He shares how customer outcomes can align sales and marketing around a common direction. Jan Willem also outlines why companies must build trust with future buyers and create distinctive marketing before demand becomes visible. “Our job as marketers is to earn...

Episode #341: Amy Martin, Chief Marketing Officer at TRG, explains why strong sales and marketing alignment cannot be created through shared dashboards alone. She shares how daily relationships, honest discussion, customer understanding, and shared accountability make collaboration real. Her approach positions marketing as an active partner in every important commercial conversation. “The more tha...

Episode #340: James Nester, Chief Marketing Officer and Senior Director of Client Advocacy at MCNC, explains why the modern CMO must become a chief growth architect. He shares how deep customer understanding can connect marketing, sales, product, and customer success around shared business outcomes. The conversation explores why customer empathy, trust, and internal alignment are becoming essentia...

Episode #339: Michael Gumiela, Chief Revenue Officer at Rabine, explains why customer obsession is a revenue strategy, not simply a service mindset. He shares how trust, honest conversations, and operational expertise create lasting customer relationships. Michael also outlines how AI can strengthen preparation while sales leaders balance renewals, expansion, and new business. “Without the custome...

Episode #338: Vlad Berson, Chief Marketing Officer at SOLVE, explains why ABM is an enterprise-wide go-to-market motion, not a marketing program. He outlines the alignment, skills, and long-term investment needed to earn executive trust. He also shows why strong segmentation and buyer relevance create the foundation for sustainable enterprise growth. “ABM does not save you money. ABM gives you opp...

Episode #337: Maxime Guirauton, Vice President, Global Head of Marketing and Sales Development at Visa Direct, explains why growth extends beyond the initial sale. He shares how connected marketing, sales development, brand, and customer success teams improve customer value and revenue outcomes. The conversation explores the bow-tie journey, buyer trust, opportunity quality, and healthy commercial...

Episode #336: Liz Emmott, Chief Revenue Officer at CIBT, explores how commercial leaders can rebuild revenue organizations amid changing technology and buyer expectations. She explains why customer understanding, internal trust, and expert collaboration create meaningful differentiation. Her perspective shows how aligned teams can build credibility, improve the customer experience, and drive susta...

Episode #335: Stephanie Crockett, President and CEO at Eric Mower + Associates, explains why customer obsession should influence decisions across the entire organization. She explores how customer intelligence can align teams, reduce risk, strengthen trust, and support bolder decisions. Stephanie also shows how CMOs can turn the voice of the customer into greater strategic influence and sustainabl...

Episode #334: Zach Calef, Chief Revenue Officer at Infinity, explains how customer obsession becomes a practical revenue strategy. He explores client economics, strategic alignment, innovation, trust, human capital, and disciplined execution. Zach shows why understanding what customers truly need can help revenue teams differentiate, strengthen relationships, and build repeatable growth. “The obse...

Episode #333: Jennifer Knecht, Chief Revenue Officer at Western States Lodging, explains how emotional intelligence strengthens B2B revenue performance. She explores how awareness, trust, transparency, and meaningful connections influence buyer decisions. Jennifer also shares how AI can help sales teams understand different perspectives, strengthen human relationships, and reach the emotional leve...

Episode #332: Mike Head, Chief Revenue Officer at Orderful, explains how customer understanding can strengthen every part of the go-to-market organization. He shares practical ways to prepare for executive conversations, improve discovery, coach teams with AI, strengthen retention, and align teams around customer priorities. Mike also explains why consistent execution, genuine curiosity, and conti...