byDesign with Breanna Aponte

In the 1990s, a psychologist's research showed that the human brain treats self-control like a finite resource — something that depletes with use throughout the day. The average person makes 35,000 decisions per day. Which means by the time you sit down in the evening to work on your goals, your brain has already run through most of its decision-making budget. The woman who is "on" in the morning...

A 2021 American Express report found that women-owned businesses generate $1.8 trillion annually. We are not a niche — we are an economic force. And yet research by FreshBooks found that self-employed women earn on average 28% less than their male counterparts — not because of skill or talent, but because of pricing and structural decisions. The income gap in women-owned businesses is not a capabi...

There's a specific kind of tired that sleep doesn't fix. The kind that follows you into the shower, into the car, into the moments where everything around you is fine and you still feel hollowed out. If you know exactly what that feels like — this episode is for you. In 2019, the World Health Organization officially classified burnout as a clinically recognized condition. But the over-achiever's v...

Studies show 86% of consumers say authenticity is the key factor when deciding what brands they support. But authenticity cannot be manufactured. Your audience can feel the gap between who you present yourself to be and how you actually live — even if they can't name it. And no strategy, rebrand, or new content calendar will fix it. In this episode I break down the direct relationship between how...

Research says only 8% of people achieve their stated goals. And according to James Clear, the reason is not motivation or desire — it's this: "You do not rise to the level of your goals. You fall to the level of your systems."The gap between who you are and who you're trying to become is not a character gap. It's a systems gap. In this episode we're finding exactly what's underneath your reset cyc...

Somewhere along the way, women started believing confidence was something you unlock after your life finally comes together. After the weight loss. After the business succeeds. After you stop feeling insecure. But confidence doesn't appear after your life changes. Your life changes after you decide to move like the woman you already know you could become. This is a deep, honest conversation about...

Welcome to byDesign — the podcast for women who are done scrolling and done playing small. This is episode one of everything. I'm Breanna Aponte, brand builder and life designer, and in this first episode I'm telling you the full story: who I am, where I came from, why I built byDesign, and what this podcast is going to give you every single week — for real. byDesign is built on one belief: your b...