Michael Buzinski
Buzzworthy Marketing Podcast | B2B Marketing for Professional Services, Advisors, and Consultants
Send us a text Welcome back to the Buzzworthy Marketing Podcast! In today's episode, our host Michael Buzinski—known affectionately as Buzz—dives into one of the biggest challenges faced by B2B companies: visibility. But here's the catch—it's not just about being seen everywhere; it's about being seen by the right people. Buzz dismantles three dangerous myths that are costing businesses money and offers insights into the real culprits behind poor visibility, such as Swiss army knife syndrome ...
Author
Michael Buzinski
Category
Podcast website
Latest episode
Jul 30, 2025
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Episodes
The Power of LinkedIn: Leveraging Social Media for B2B 21.11.2023
Send us a textJoin us as we explore the top reasons why businesses shy away from LinkedIn, from high advertising costs to content saturation and constant solicitation. But fear not, because Speaker A reveals the hidden gems that make LinkedIn a game changer for business-to-business (B2B) and business-to-consumer (B2C) companies alike. Discover the unparalleled targeting capabilities of LinkedIn's...
Beyond Blogging: Diversifying Your Content Strategy for Maximum Traffic and Engagement 14.11.2023
Send us a textWelcome to another exciting episode of You Are Buzzworthy! Today, we are diving into the world of marketing tactics and exploring the power of inbound traffic. We all know that engaging with our audience is essential, but how can we generate valuable inbound traffic that drives results? In this episode, we'll break down the Rule 26 KPI of traffic and explore the diverse range of cont...
AI and Small Business Marketing: Unlocking New Possibilities for Growth and Success 07.11.2023
Send us a textWelcome to another exciting episode of You Are Buzzworthy! In today's episode, we dive deep into the world of marketing for small businesses and demystify AI, the new hero of the digital marketing arena. With AI being touted as the secret sauce that can revolutionize your marketing efforts, we'll separate fact from fiction and debunk some common AI myths. But don't worry, we won't le...
The Ten Disciplines: Unleashing Your True Potential and Making a Lasting Impact 31.10.2023
Send us a textComing up on You Are Buzzworthy, we have a special guest, Gino Wickman, the author of the highly impactful book "Traction." Gino shares his insights on running a business in an efficient and progressive way, and how entrepreneurs can benefit from the discipline of doing business. We also get a sneak peek into Gino's upcoming book on ten disciplines for entrepreneurs, which promises t...
Unlock Your Earnings Potential: Proven Techniques for Raising ARPC and Adding Value to Clients 24.10.2023
Send us a textDo you want to take your service-based business to new levels of profitability? Are you looking for ways to maximize your average revenue per client and add more value to your offerings? In this discussion, I will be sharing effective strategies that can help you achieve increased profitability and enhance the overall value you provide to your clients. By implementing these solutions...
Boost Your Website ROI: The Power of Iterative CRO Strategies 19.10.2023
Send us a textIf you're feeling frustrated by the lack of success in improving your conrates and website ROI, despite implementing various strategies and tactics, then you are not alone! You may have tried A/B testing different elements on your website, optimizing your landing pages, or even investing in paid advertising campaigns, but still not seeing the desired results. Instead of experiencing...
Demystifying Traffic Myths: It's Not Just About Numbers 10.10.2023
Send us a textUnveiling the Myth: Small business owners discover the secret to attracting high-quality website traffic, as Michel Buzinski challenges the notion that more is always better, igniting a battle between quantity and quality. In this episode, you will be able to:Learn why driving targeted traffic is crucial for the success of your small business website, and how it can significantly imp...
The Essential KPIs for Doubling Your Business Revenue 03.10.2023
Send us a textUnleash the revenue-generating power within your business as I, Michel Buzinski, guide you through the dynamic world of KPIs, revealing the shocking truth behind vanity metrics and presenting the Rule of 26 as the ultimate weapon for doubling your revenue growth. In this episode, you will be able to:Maximize revenue growth with effective digital marketing strategies. Track the right...
Attracting the Right Customers: How the StoryBrand Framework Can Revolutionize Your Marketing 26.09.2023
Send us a textDiscover the marketing secret that transformed April Hawkins' world, giving her a lifeline to navigate the overwhelming maze of sales jargon and strategies. Uncover the unexpected twist that left her feeling a newfound confidence in her work, knowing she was effectively reaching her audience in a meaningful and impactful way. Prepare to be amazed as April shares how this framework no...
Podcast Interview Marketing: A Strategic Approach to Reaching Ideal Customers with Tom Schwab 19.09.2023
Send us a textIn a crowded market, how can businesses break through the noise and reach their ideal customers? Join podcast guest marketing expert Tom Schwab as he reveals the power of podcast interview marketing and the secrets to reaching a targeted audience. But what happens when your marketing strategy relies on one platform, and that platform suddenly disappears? Find out next time on YABP Se...
The Power of Branded Merchandise: Building Lasting Customer Relationships 12.09.2023
Send us a textAs entrepreneurs and business owners, we're constantly searching for that unexpected twist that will set our marketing strategies apart. A twist that leaves a lasting impact and resonates with our audience on a personal level. Well, what if I told you there was a hidden gem in the world of marketing? A story of how one man defied the odds and transformed everyday items into powerful...
Prevent Burnout and Thrive: Nikki Green's Secrets to Balancing Work and Life 05.09.2023
Send us a textIn the pursuit of entrepreneurial success, Nikki Green discovered a crucial secret that transformed her life. It was a revelation that came with a jolt, shaking the very foundation of her existence. As she navigated the treacherous waters of balancing business and personal life, an unexpected twist awaited her, revealing a truth she never anticipated. This revelation sparked a remark...
Mastering Cash Flow Forecasting: The Key to Financial Success with Brooke Lively 29.08.2023
Send us a textDiscover the captivating journey of Brooke Lively, an entrepreneur driven by a love for law firms, but unexpectedly unraveled by the world of cash flow. As her story unfolds, she unveils the surprising twist that transformed her financial struggles into a powerful tool for success. Brace yourself for the unforeseen revelation that changed her life and left her hungry for more. Are yo...
Unlocking Relationship Success: Navigating Entrepreneurship and Individual Goals with Kimberly Holmes 22.08.2023
Send us a textIf you're feeling frustrated and disconnected from your partner because you're constantly missing each other due to differing schedules and conflicting goals, then you are not alone! Despite your efforts to prioritize your relationship, you may find yourselves constantly struggling to find common ground and quality time together. This can lead to feelings of loneliness, resentment, a...
Conquering Barriers: Path to Success in Online Coaching 15.08.2023
Send us a textJeanne Olmor, the organic marketing queen, defied age and technology barriers, investing $10,000 on credit cards to transition to online coaching, driving her to achieve a million dollars in 17 months without ads, proving that success is possible for anyone willing to turn up, be themselves, and take action. In this episode, you will be able to: Meet Jeanne Olmor, a go-getter who tur...
The Secret to Work-Life Balance: Dena Adams Reveals Her Harmonious Approach 08.08.2023
Send us a textDo you want to find the key to achieving a perfect work-life balance as an entrepreneur? Look no further, as our guest, Dena Adams, will reveal the solution that will allow you to attain a harmonious equilibrium between your professional and personal life. Get ready to unlock the secret to achieving a fulfilling work-life integration. In this episode, you will be able to:Discover a f...
Client Experience Redefined: Boost Your Service-Centric Business with HB Pasley 01.08.2023
Send us a textDoes this sound familiar? You've been told that showcasing your skills is the key to success in your service-based business. But here's the truth: solely focusing on your skills is an ineffective action that leaves you struggling to build strong client relationships and improve your business performance. Don't let the pain of stagnant growth and missed opportunities continue. It's ti...
Building an Event Empire: The Key to Success Lies in Diverse Skills and Continuous Learning with Amani Roberts 25.07.2023
Send us a textHave you ever thought that a journey starting in the bustling world of Marriott hotels could lead to a successful career as a DJ? Join us on this episode as we delve into the extraordinary story of Amani Roberts, whose passion for music took an unexpected turn, transforming him from a curious event professional into a master of beats. But that's not all – there's an unexpected twist...
CEO Secrets: Tips and Insights for Entrepreneurs Transitioning to Leadership Roles with Maxie Lambright 18.07.2023
Send us a textMaxie Lambright was tired of the harsh winters in Ohio. So, he moved to Las Vegas and found his true calling - helping entrepreneurs level up in their businesses. But what makes Maxie's approach unique is his experience as a CEO. He understands the challenges and loneliness that come with the top role. Using his expertise, he has successfully guided countless entrepreneurs to find th...
The Entrepreneur's Balancing Act: Insights from Mike Michalowicz 11.07.2023
Send us a textMike Michalowicz's story is one of hope, perseverance, and an unexpected twist. From losing everything to becoming a successful entrepreneur, he discovered that the key to success lies in effective systems and psychological ownership. But it's not just about financial gain. Mike discovered something deeper - the value of personal and professional balance. This journey is a testament...
Mastering Public Speaking: Expert Tips from Jackie Lapin 27.06.2023
Send us a textWhen Jackie Lapin stumbled upon public speaking, she never imagined it would become her life's work. But as she dove in, she discovered a new passion and an unexpected twist in her career. With her experience and success in the field, she now helps others find their voice and land speaking opportunities that can elevate their businesses. It's a path she never could have predicted, bu...
Fostering Meaningful Connections in Networking: Insights from Frank Agin 20.06.2023
Send us a textDoes this sound familiar? You attend networking events, hand out your business cards, and pitch your services to anyone who will listen. But despite your efforts, you're not seeing any growth in your business. You're feeling frustrated and discouraged, wondering what you're doing wrong. The truth is, focusing solely on promoting your offerings without building trust and credibility f...
How To Build a Sales Force That Scales: Tips from Gary Garth 20.06.2023
Send us a textDoes this sound familiar? You're ready to expand your sales force to meet increasing demand, but despite hiring new reps, your sales growth hasn't budged. You've been told to simply hire more people to boost sales, but that hasn't worked. The pain of wasting time and resources on ineffective tactics is frustrating. It's time to take a step back and create a solid sales plan before gr...
Rising from the Ashes: Donnie Boivin's Entrepreneurial Journey 13.06.2023
Send us a textIn a world where he was once someone else's retirement plan, Donnie Boivin's journey to becoming a successful entrepreneur takes a surprising turn when a non-compete agreement leads him to discover the power of podcasting and the importance of personal branding. In this episode, you will be able to:Harness the power of personal branding to set yourself apart from the competition. Mas...
Maximizing Business Potential: Wisdom from Collette Portis 06.06.2023
Send us a textIf you're feeling overwhelmed and frustrated because despite your efforts to cut costs and increase revenue, your small business is still struggling to achieve sustainable financial growth, then you are not alone! In this episode, you will be able to:Uncover the keys to achieving profits and ensuring a sustainable business. Discover the critical role of growth in enhancing efficiency...
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