BuzzStream Digital PR and Link Building Podcast

In this episode of the BuzzStream Podcast, host Vince Nero welcomes back Will Hobson, VP of PR at Rise at Seven, to discuss the differences between UK and US digital PR. Their conversation was about the current state of digital PR, including the impact of recent SEO updates and the increasing importance of AI in the industry. Will shares insights from his year in the US market, highlighting the ne...

In this episode of the BuzzStream Podcast, host Vince Nero chats with Mark Webster, co-founder of Authority Hacker, about the evolving landscape of digital PR and SEO, strategies for link building, using AI for content creation, and the importance of innovative ideas to stand out amidst increasing noise. Mark also shares insights on automating processes, creating unique data-driven content for pas...

In this episode of the BuzzStream podcast, host Vince Nero and co-founder Paul May discuss the launch of ListIQ, an AI-powered media list-building tool designed to help build more targeted lists. They explore the challenges of traditional media list building, the importance of targeted outreach, and how generative AI can streamline the process. The conversation also explores the evolving landscape...

In this episode of the BuzzStream podcast, host Vince Nero interviews Olivia Bence, the head of digital PR at Bring Digital. They discuss into the importance of relevancy in digital PR, particularly focusing on obtaining relevant links and pitching the right journalists. Olivia shares insights on how her agency integrates services for optimal client results, discusses the industry's shift towa...

In this episode of the BuzzStream Podcast, host Vince Nero welcomes Gini Dietrich, author and founder of Spin Sucks, to discuss her renowned PESO Model. They delve into the importance of integrating digital PR with other marketing functions, the evolution of the Spin Sucks blog, and how to effectively use the PESO Model to amplify brand messaging. Gini also shares insights on the current state of...

In this episode of the BuzzStream podcast, Vince Nero chats with Chris Brencans, CEO of On The Map , to discuss the intricacies of local SEO and link building. Chris shares his insights on the rising importance of digital PR, the impact of SEO algorithm changes on local search, and the significance of building authoritative links in regional markets. ⏰ Timestamps 00:00 Intro 00:50 Introduction to...

Want to get links and coverage from local U.S. news outlets? Buckle up. In this episode of the BuzzStream Podcast, host Vince Nero speaks with Collin Czarnecki, co-founder of Noble Digital PR Agency, about the intricacies of pitching to local news outlets in the US. Collin shares his journey from journalism to founding his agency, offering insights into his experience with Gannett, Patch, and laun...

In this episode of the BuzzStream podcast, host Vince Nero sits down with Brett Farmiloe, CEO of Featured.com , who shares exhilarating news about the acquisition and revival of the Help A Reporter Out (HARO) platform. The two discuss the platform's history, challenges, and the steps being taken to improve its quality and reliability. Brett also explains how featured.com connects subject matte...

In the BuzzStream Podcast, Vince Nero interviews Daniele Saccardi, Senior Team Lead of Digital PR and Online Reputation Management at Preply . They discuss Preply's innovative digital PR strategies, focusing on language and culture to drive brand success. The episode dives into the importance of link-building, how to navigate digital PR internationally, and the benefits and challenges of movin...

In this episode of the BuzzStream Podcast, host Vince Nero has an insightful conversation with Rosie Taylor, an award-winning UK-based freelance journalist specializing in health and consumer coverage. Rosie delves into the day-to-day life of a freelancer, offering a unique perspective on receiving pitches and what makes an email stand out. They discuss the importance of personalizing pitches, the...

In this episode of the BuzzStream Podcast, host Vince Nero is joined by Jane Hunt, co-founder of JBH Agency, to discuss the evolving landscape of digital PR in 2025. They dive into Jane's new book, 'Digital PR Playbook,' and explore the definition and strategies of digital PR, its impact on brand building and the bottom line, and the differences between the US and UK markets. Jane shar...

In this episode, Vince Nero sits down with SEO expert Nathan Gotch to discuss effective link-building strategies for new websites. They dive deep into the importance of backlinks, the evolution of SEO tactics, and how to create quality link profiles. Nathan shares his insights on leveraging data-driven content, conducting meaningful outreach, and prioritizing quality over quantity in link building...

In this episode of the BuzzStream Podcast, Vince chats with Doug Downs about what makes a great podcast pitch, how to find quality podcasting opportunities, and whether every brand needs a podcast in 2025. If you’re trying to grow your podcast or land guest spots on top shows, this one’s for you! 📌  Timestamps 00:00:00 - Intro 00:01:30 -  What makes a good podcast pitch? 00:12:20 -  When pitching...

In this episode of the BuzzStream Podcast, host Vince Nero chats with Amanda Walls, founder and director of Cedarwood Digital. Amanda shares her journey from journalism to digital marketing. They discuss the importance of understanding journalistic needs, crafting compelling pitches, and the nuances of digital PR. Amanda also offers valuable tips for PR professionals. ⏰ Timestamps 00:00 - Intro 0...

Join Vince Nero and Matt Foster, Digital PR Manager at Distinctly, as they discuss the integration of AI in digital PR campaigns. They delve into the importance of early AI adoption, enhancing team productivity, and staying ahead in the ever-evolving search landscape, all based on Distinctly's new whitepaper: Integrating AI processes into Digital PR’—How Distinctly took a phased approach to ad...

In this episode of the BuzzStream Podcast, Alice Walker Gibbons discusses the specifics of running a successful reactive PR service. Alice shares insights into Embryo's integrated services, including SEO-led and brand-led stories, creative campaigns, and the crucial role of reactive PR in their strategy. They discuss a successful reactive PR campaign relating to a norovirus outbreak, highlight...

Ian Howells, co-founder of Traffic Think Tank and seasoned SEO consultant, discusses the controversial topic of link buying, including its risks, benefits, and strategies. Ian shares insights from his years of experience, including the impact of Google's recent updates and the effectiveness of link purchasing in different scenarios. Whether you're an SEO newbie or a veteran, this episode o...

In this episode of the BuzzStream podcast, host Vince Nero chats with Chris Panteli about measuring success and ensuring quality in link-building efforts. Chris is the co-founder of Linkifi and host of the Market Movers podcast. Tune in to understand the challenges of aligning client expectations with deliverables and the evolving nature of SEO and digital PR in today's competitive market.00:0...

In this episode of the BuzzStream Podcast, host Vince Nero talks with James Congdon, former digital PR professional at Verve and current head of With Frontier, a recruitment agency. The conversation covers everything from the ideal backgrounds for digital PR candidates to structuring a digital PR team to the changing market trends. James provides valuable insights from his years of experience as a...

Join BuzzStream Podcast host Vince Nero as he interviews Jasper Morris, Sales Director at Profit Engine. They dive deep into effective guest posting strategies, the ethics of buying links, and how to navigate the ever-changing SEO landscape. Jasper shares insights into the impact of Google updates on link-building agencies, the importance of combining SEO with other marketing strategies, and the c...

Want to go viral? In this episode, Vince Nero discuss the innovative campaigns run by FinanceBuzz, a part of LaunchPotato, with Chris Lewis, head of digital PR at FinanceBuzz. They focused on a viral project about fast food prices and inflation. Chris shares insights on ideation, data gathering, outreach, and the invaluable lessons learned from both successful and failed campaigns, providing a com...

In this episode of the BuzzStream Podcast, host Vince Nero discusses digital PR and its evolution with Sage Singleton, Director of Digital PR at Clearlink. They dive into the rebranding of her team from outreach to digital PR, the impact of digital PR on SEO, KPIs, and metrics for success, and how to effectively execute digital PR campaigns. Sage shares insights on creating valuable content, posit...

Join Vince Nero on the BuzzStream podcast as he hosts Ross Simmonds, founder of Foundation Marketing and author of 'Create Once, Distribute Forever.' They delve into the significance of content distribution for various industries, how agencies can implement it, and the importance of relentlessly building relationships for outreach. Ross also offers advice on leveraging platforms and crafting conte...

Host Vince Nero welcomes Peter Shankman, the original founder of HARO, to discuss how PRs can maximize the use of Source of Sources. They delve into the reasons behind HARO/Connectively's shutdown and the creation of Source of Sources, touching on its growth and the necessity of monitoring and maintaining the platform's integrity. Peter also shares insights on how small businesses and agencies can...

Vince Nero chats with Victoria Schmid, the Senior Digital PR and Influencer Marketing Specialist at Kuru Footwear, about being an in-house digital PR. They dive into Victoria's transition from broadcast journalism to digital PR, her innovative campaigns at KURU, and essential strategies to avoid overly advertorial content. Victoria also shares her experiences and tips on working in-house versus at...