BuzzStream Digital PR and Link Building Podcast

YouGov has published thousands of surveys—so what separates the ones that break through from the ones that don’t? In this episode of the BuzzStream podcast, host Vince Nero interviews Brian Reitz, Senior Marketing Manager at YouGov, to discuss the intricacies of survey design and the factors that make surveys newsworthy. They explore the internal processes at YouGov for determining survey topics,...

There's a HUGE gap between digital PR and more traditional PR, and it's causing some frustration and confusion. In this episode, Vince Nero interviews Jon Amar, a public relations consultant, discussing the friction between PR and digital PR. They emphasize the need for collaboration between PR and digital PR professionals to develop more effective communication strategies and ultimately d...

In this episode of the BuzzStream podcast, Vince Nero interviews Chloe Osunsami, head of digital PR at Aira, to discuss the intricacies of conducting a digital PR audit. Chloe shares her approach to understanding new clients, the importance of competitor analysis, and how SEO metrics are crucial to shaping PR strategies. ⏰ Timestamps: 00:00 - Intro 01:12 - Understanding the Client and Competitors...

It's about what sparks that talk. That's the key to successful survey ideation. In this episode of the BuzzStream Podcast, host Vince Nero interviews Rick Maughan, head of content at Talker Research. They discuss the intricacies of survey ideation, the importance of collaboration in research, and how to make seemingly boring topics engaging. ⏰ Time stamps 00:00 - Introduction 02:28 - The...

Wondering how to pitch journalists to get coverage? Why not ask someone who runs comms for one of the leading media databases? In this episode of the BuzzStream Podcast, host Vince Nero speaks with Linda Zebian, VP of Communications at Muckrack, about the evolving landscape of journalism and public relations. They discuss the increasing number of pitches journalists receive, the challenges faced b...

Thinking of ways to boost your brand? Have you considered hosting your own conference or event? In this episode, Vince Nero interviews Rich Brooks, the president of Flyte New Media, discussing the Agents of Change Conference and the importance of events in digital marketing. Rich shares insights on lead generation, the challenges of event planning, and the balance between promoting one's brand...

Building brands just got harder. But in this episode, I'll show you why it's not rocket science. In this episode of the BuzzStream Podcast , host Vince Nero is joined by Harry Clarkson-Bennett , the SEO Director at The Telegraph in the UK and the creator of the Leadership in SEO Substack. Together, they discuss the challenges and strategies for building a brand in the post-AI era. The conv...

In this episode of the BuzzStream podcast, host Vince Nero is joined by Madeleine Dykes , head of digital PR at Rise at Seven, to discuss all things reactive PR in the US. Madeleine shares insights on the importance of staying current with news, strategies to pitch expert commentary, the differences between UK and US media landscapes, and how to use reactive PR to build relationships with journali...

Mastering Reactive PR with Leah Daly (BuzzStream Podcast) In this episode of the BuzzStream Podcast , host Vince Nero is joined by Leah Daly , Senior PR at Fat Joe , to talk about mastering reactive PR. Episode Summary Leah shares her insights on the various strategies, the importance of relevancy, and the daily workflow required for successful reactive PR. They discuss key mistakes to avoid, proa...

Unlock the secret to combining SEO, PR, and content in the AI era! Tamara  Sykes joins us to explore how brands stay visible, trusted, and discovered in today’s landscape. In this episode, BuzzStream’s Vince  Nero sits down with Tamara  Sykes (Head of Client Strategy, Stacker) to explore how the boundaries between SEO, PR, and content are blurring. We cover how traditional roles are changing, how...

In this episode of the BuzzStream Podcast, host Vince Nero speaks with Kelsey Libert, co-founder of Fractl, about the evolving landscape digital PR now that LLMs are in the mix. Kelsey shares insights on building relationships with journalists, adapting to changes in Google search, and the significance of niche publishers in LLMs. The conversation emphasizes the need for marketers to create valuab...

In this episode of the BuzzStream podcast, host Vince Nero interviews content marketing expert David Bain. David, the founder of the UK-based content agency Casting Cred, shares his views on what content marketing means in 2025, including the importance of delivering the right content to users at the right time. He elaborates on his six H content framework—hero, hub, help, heart, happy, and human...

We’re diving into Ahrefs’ huge new study on AI and brand visibility — they looked at 75,000 brands to see how often they get mentioned in AI tools, and what that means for SEO and digital PR. If you want to know where brand visibility is headed in the AI era, this one’s packed with insights you don’t want to miss. ⏰Time stamps 00:00 - Intro 00:18 - Overview of the Ahrefs Study 01:47 - Inspiration...

In this episode of the BuzzStream podcast, Mike King, founder of iPullRank, shares how relevance engineering can help you show up in AI. Vince and Mike discuss the impact of AI on the industry, specifically focusing on Google's recent updates and the significance of digital PR in the evolving landscape. Mike explains the concept of relevance engineering, a new approach that combines AI, inform...

In this episode, Vince is joined by Katie Storey, Director at Press Box PR. Katie shares her insights on reactive PR and newsjacking, drawing from her extensive experience as both a journalist and a PR professional. Learn how to stay relevant, be the first to the punch, and pitch effectively. Whether you're new to PR or looking to up your game, this episode is packed with valuable tips and rea...

In this quick hit bonus edition of the BuzzStream Podcast, Vince Nero hosts Thomas Fish, the president of Blowout Cards, to discuss a successful reactive PR campaign centered around the viral 'Phillies Karen' incident. ⏰ Timestamps00:00 Intro 00:43 Setting the Scene: The Phillies Karen Incident 02:00 Blowout Cards' Viral Campaign 03:45 About Blowout Cards 05:59 The Impact and Lessons...

In this episode of the BuzzStream podcast, Vince Nero interviews Tamara Novitović , the head of SEO at Bazoom , about link value in 2025 within the context of the AI era. Here are some things you'll learn: ⭐️ Limitations of traditional metrics like Domain Authority (DA) and Domain Rating (DR) ⭐️ Advocating instead for a more nuanced approach that takes into account the quality and context of...

In this episode of the BuzzStream podcast, host Vince Nero welcomes Greg Heilers, co-founder of Jolly SEO, to discuss the intricacies of using HARO (Help a Reporter Out) and similar platforms to build great links and coverage. Greg shares valuable tips on quality checks, dealing with fake experts, and cutting through the noise in an increasingly competitive landscape. ⏰ Timestamps 00:00 Intro 00:...

Building a Personal Brand in PR with Grace Burton In this episode of the BuzzStream Podcast, host Vince Nero sits down with Grace Burton , Senior Digital PR Executive at Digital Loft and co-creator of the PR Insider newsletter, to talk about one of the biggest growth levers for PR professionals today: building a personal brand. If you’ve ever struggled with consistency, confidence, or knowing what...

In this episode of the BuzzStream Podcast, host Vince Nero is joined by Shane Dutka , founder of SiteCurve and former VP of SEO at Three Ships. Shane discusses his strategies for analyzing competitors' link profiles, methods for handling toxic links, and the importance of keywords in an AI-driven world. Timestamps: 00:00 - Introduction 01:30 - Importance of Competitor Analysis 04:20 - Affiliat...

In this episode of the BuzzStream Podcast, host Vince Nero dives deep into the future of search with Oliver Sissons, Search Director at Reboot Online. We’re unpacking how AI is reshaping search visibility — from AI Overviews to Generative Engine Optimization (GEO) — and what that means for your PR, SEO, and brand strategy. 🔍 In this episode, we cover: - What is GEO (Generative Engine Optimization...

In this episode of the BuzzStream Digital PR and Link Building podcast, host Vince Nero welcomes SEO expert Kevin Indig to discuss the crucial topic of topical authority. Kevin shares key insights from his Growth Memo newsletter, including the four levers of topical authority: content breadth and depth, smart internal linking, relevant backlinks and mentions, and content pruning. They explore the...

With AI moving so quickly, my conversation with Beth Nunnington, founding member and Global VP of Digital PR at Journey Further, couldn't have come at a more critical time. (I actually bumped it up in the schedule so that people could heed Beth's great advice.) We discuss the evolving landscape of PR and its growing importance in a highly fragmented search environment. However, that's...

In this episode of the BuzzStream Podcast, host Vince Nero sits down with John Shehata , CEO and founder of NewzDash , to discuss the evolving digital news landscape. They examine the impact of AI on news publishing, SEO, and audience development, as well as the importance of brand loyalty and diversification in the current media landscape. They also provide actionable insights for PR professional...

In this episode of the BuzzStream podcast, host Vince Nero is joined by Cyrus Shepard, founder of SEO agency, Zyppy SEO . They discuss the evolving landscape of SEO, addressing changes in link-building strategies, the importance of brand and reputation, and how traditional SEO practices fit into the modern digital marketing world. Cyrus also shares insights from his experience as a Google quality...