BusinessWISE

Almost any real professional will tell you the same thing: high-level skill is acquired only after one masters the fundamentals of the subject.  But Mr. Hubbard discovered a fundamental that underlies all the rest.  Start with this one, and there is nothing you can’t handle.

How many great executives do you know?  Are you one of them?  Are you competent at MAKING a great executive?  If you’re not, you may be counting on prayer or resigning yourself to a life of being “irreplaceable” in your own business.  No need, there are simplicities in this subject.  Learn some of them in this episode.

You have been tempted, I am pretty sure, by one or more of three things that if you go there, you are looking at a painful demise for your business and your dreams.  They may come from the devil, they may come from somewhere else, but you better know and know how to deal with them if you want to achieve success!  

The number of downloads per episode is an interesting survey of what you, our listeners, want to hear about.  There are reliable topics, like marketing and finance, that we can pretty much count on being a hit.  This week’s episode is not one of those topics.  But you know what?   YOU NEED THIS TOPIC WAY MORE THAN YOU THINK!!  So much so that we are talking about it anyway.  Let us know if you dig...

How successful would you be if you could predict the future?  What if you could know about a calamity that will befall you before it happened so that you could prevent it, or recognize an opportunity that will reward you, and take advantage of it?  You can. Listen to this episode.

This episode was issued as one of the first BusinessWISE podcasts in 2020, right at the start of the lockdowns.   Feedback on this one was huge as member after member wrote in, thanking us for putting some very important stable data there for them in a time of chaos.  Well, if you appreciated it then, you might appreciate it even more now.  This is also a very important episode to have under your...

Let’s face it, who amongst us doesn’t get deluged with bad news from time to time?   Some of us more than others.   But what many don’t realize is that bad news is telling you something very precise about your organization, and if you heed the indicator, you can use it to make your company stronger and far more successful.

There are three things you MUST expect from every employee.  These are the three things that tell you whether you have someone to promote, demote, or dismiss.  If you don’t know them, personnel is a nightmare of maybe’s, could a’s, should a's, would a’s, and “I don’t knows”.  If you do, it becomes pretty simple.  Learn them in this week’s episode.    

Being as the 4th of July, the anniversary of American Independence, lands on our weekly release day, we thought it only appropriate to publish an episode that not only has relevance to your success as an entrepreneur but has everything to do with your personal freedom as well.

Do you think you know what the most wanted commodity is in an expanding population?  I am pretty sure the answer will surprise you, but the more you think about it, the more you will recognize it to be so.   This week’s episode features one of the most important articles Mr. Hubbard ever wrote about management and administration.

We have covered points 1 to 10 of GROUP SANITY from Mr. L Ron Hubbard's article of that same name, one point per episode.  These are the exact points of insanity in groups that, remedied, bring sanity, prosperity, and expansion.  You need to know them very, very well. But there is one final. and essential element that you must know, and one that is a natural consequence of all earlier points being...

The subject of money is always of interest, but with this episode we introduced the subject of MORALE, a far more important topic than most entrepreneurs realize.

We are approaching now the final points, the final episodes, covering the 11 points of group aberration that, when solved, lead to GROUP SANITY.   This is point number 10, and on this we take a visit to the most violent, the most vicious of them all.  The one resorted to when the earlier 9 are ignored.  One should learn all about it, that is unless one doesn’t care about losing one’s precious head...

We have been covering the points of group sanity from Mr. L. Ron Hubbard, one per episode. In this one, we tackle a subject that has taken its toll on both human sadness and human madness.  Learn how to establish and maintain success in the area of money and finance, while keeping yourself and your group from going nuts. 

Your business has a spot of particular vulnerability, an Achilles heel.  Of all the points of GROUP SANITY that we have spoken of so far, this is the one that mishandled will take you right out of the game.  Make sure you give it a listen!

What is your experience with sales?   Do you like it?  Are you a salesperson?   Are you responsible for hiring and running salespeople?  If you have dealt with this subject at all, you have likely seen the good, the bad and the ugly.  If you don’t deal with sales, and you are an entrepreneur, you definitely should.  Get a grip on sales as a subject with this episode.

We will soon be releasing the next in our series of episodes on GROUP SANITY.   It will serve you well to listen to this episode if you have not already, or review it if you have.  Nothing can jump your income faster than improving your sales, and this episode clears up a major area of confusion on the subject that will make a big difference for you.

“Do I need a full-time person on marketing in my company?”  Yes.  “OK, then I’ll have someone to handle PR & Marketing.” No. PR & Marketing are different subjects.  They have tools in common, but woodwork and ironwork both use hammers and I wouldn’t let a cabinetmaker shoe my horse.  “So do I need a full-time person on PR?”  Probably.   Listen to this bonus episode and decide for yourself.

You want to know crazy?  Enter the wonderful, sometimes wacky world of promotion.   Understand that this vital subject has been abused and, to use Mr. Hubbard’s word, “subverted”.  Cut through the malarky and get down to truth with this episode.

Never mentioned in polite conversation, avoided carefully in the circles of high society, there is yet a word we must take a strong look at and fully understand if we hope to be successful as an entrepreneur or even as a resident of planet earth.  Let’s tackle it head-on in this episode.

We have been covering the points of GROUP SANITY, point by point.  There are 11 of them, this one is Number 4, and as you will discover it is wildly out in today’s society, none more so.  In this one, you will also discover the acid test of a true executive.  Let’s see how you or any of your executives measure up!

Does this ever happen?  You feel like you are finally getting somewhere, you have many of the right players in place, and your company is about to take off, or you have even been rolling along for a while, and suddenly you LOSE one or two of those players and “you are right back where you started”?   You are never going to build a “dynasty” that way, that’s for sure.  But it’s not “better luck nex...

OK, so we went over the WHY for Non-Implementation in the last bonus episode, but realistically we should consider that as Part 1 of a 2-part episode, because with the WHY found, now you need to know what to do about it.  So learn the handling, and then next we are going to be talking about the THIRD point of GROUP SANITY, and all these episodes will tie together,  

You see this all the time: a business owner learns something valuable, but can’t implement it.  This is also common with employees.  They learn, but they don’t apply.   This is so simple to solve once you understand what is missing.  This is a vital episode we recorded last year and one that will help you get the most out of our next episode, about to be released.

How much emphasis should you put on training your employees? Do you even need to? Don’t we have a whole education system in this country to take care of that? Well, Oz is about to be exposed. Listen to this episode. Your business, and maybe your life, is about to change.