Business With The Boyz

If you've ever mowed lawns to make extra cash, this episode will hit home. Today, David DeCelle sits down with Brian Clayton, founder and CEO of GreenPal — the lawn care marketplace Entrepreneur Magazine has called "the Uber for lawn care." Brian's story starts with a teenager pushing a mower for $20 a yard to buy soccer cleats… and turns into building and selling a $10M+/year landscaping company...

In this episode, host David DeCelle sits down with Daniel McCauley, founder of Ultimas Engineering—a faith-based, family-owned firm based in Texas delivering MEP, Aquatics, and Structural Engineering across the country. With two master's degrees, a professional engineering license, and over 13 years of experience, Daniel brings both technical precision and genuine people-first leadership to the co...

Join us as Dr. Todd Johnson shares his incredible journey from traditional medicine to a groundbreaking concierge healthcare model. Discover how he's solving patient care challenges, reducing bureaucratic barriers, and creating a more personalized medical experience. 🔑 In This Episode: Introduction to Dr. Todd Johnson  Early medical career and aspirations  Discovering the concierge medicine model...

In this episode of Business With The Boyz, hosts Landon Troyer and David DeCelle sit down with Garrett Vetter, co-founder of Vital Virtue, to unpack how he's helping independent physicians take back control of their practices. From growing up on a Nebraska farm to building a healthcare-focused Managed Service Organization (MSO), Garrett shares how saying "yes" to opportunity, embracing technology,...

Ever wonder how to actually make your business worth more — not just in revenue, but in real enterprise value? In this episode, David DeCelle sits down with Mark Osborne, named by Ad Age Magazine as one of the Top 25 Marketing Technology Trailblazers in the world. Mark breaks down the 13 marketing and sales levers that directly impact EBITDA and valuation — insights pulled from his white paper Max...

In this powerful episode, David and Landon sit down with Matt Warner—serial entrepreneur, culture-driven leader, and founder of Empire Netting and Fence. Matt shares his journey from humble beginnings and early business failures to leading multiple successful companies with over 150 team members. He dives deep into the principles of servant leadership, the importance of trust, and the systems that...

One more time for the Boyz in the back! Today we are sitting down with Elina Panteleyeva, founder of Dude Wolf—a seven-figure e-commerce brand built for doodle dog owners. Alina shares her inspiring journey from being laid off in 2023 to launching her first product and scaling her business to seven figures in just 15 months, all without prior e-commerce experience, a team, or outside investors. Ke...

In this episode of Business With The Boyz, David and Landon sit down with Doug C. Brown, CEO of CEO Sales Strategies and a renowned expert in sales, revenue, and profit growth. Doug shares his journey from sweeping floors in his father's business at age three to founding or building over 35 companies and generating nearly $1 billion in sales. Key Topics: Doug's entrepreneurial beginnings and lesso...

This week the boyz are chopping it up with financial advisor and ESOP specialist Gerry Spitzer. Gerry shares his journey from accounting to financial planning, the importance of finding your passion, and why ESOPs (Employee Stock Ownership Plans) can be a game-changer for business owners looking to exit while preserving their legacy. We discuss: Gerry's career path and lessons learned from major t...

In this episode of Business with the Boyz, David and Landon sit down with Chris Shihadeh, president of Skylab Digital—a leading performance marketing agency specializing in lead generation for Medicare and insurance companies. Chris shares his entrepreneurial journey, from childhood ventures to building and scaling multiple companies, and the hard lessons learned along the way.  Tune in as Chris d...

In this episode, the Boyz sit down with Luke Lunkenheimer, President of Paid to Persuade, whose story is anything but typical. Before sitting at the table with names like Tai Lopez and Brad Lea, Luke was navigating a path that included incarceration, car sales, and personal reinvention. Now a go-to authority in sales and leadership, Luke shares how hitting rock bottom helped him rise to the top—an...

John McLeay III joins The Boyz to share his inspiring story of transitioning from a corporate career to founding McLeay Building Company. He discusses the challenges of starting his own company, the importance of relationships, and the value of hands-on experience. John emphasizes the company's niche in working with small business owners and the importance of a tight-knit team. He highlights the c...

This week, David DeCelle is joined by Michael Barbarita on the Business with the Boys podcast, discussing his entrepreneurial journey.  Michael, a Babson College accounting graduate, grew Ski Town USA from $2.5 million to $8 million in five years and sold it. He also launched Cookies to Scoop, featured on QVC, and Freedom Therapy Center.  Michael emphasizes the importance of unique business strate...

David DeCelle and Landon Troyer are joined by Dale Downs, a multi-faceted entrepreneur from Nebraska. Dale shares his journey from a multi-generational ranch to his diverse entrepreneurial ventures, including animal nutrition, rodeo championships, software development, and his current focus as the founder of Majestic Builders. Throughout the conversation, Dale highlights his emphasis on freedom, p...

Jason Moore, a winemaker, joins the Boyz to share his journey from Texas to Napa Valley, starting with $5,000 and no industry connections.  He emphasized the importance of mentorship and self-study, leading to the establishment of his winery in 2004. Initially producing 200 cases, he now produces around 2,500 cases annually. Jason discussed the challenges of the wine industry, including economic d...

Justin Price, a fifth-generation Floridian, discussed his journey from a creative director to founding Vers Creative, a branding and marketing agency with 13 full-time staff and 18-20 contractors. Justin emphasized the importance of diversifying revenue streams to avoid over-reliance on any single client, citing a significant loss due to COVID-19. He highlighted the integration of AI tools to enha...

In this episode of Business With The Boyz, David DeCelle and Landon Troyer sit down with Emily Langdon to dive into the world of executive compensation and succession planning. Emily, an expert in employee benefits, shares practical insights on why early planning is crucial, how life insurance can be used for informal funding, and why non-qualified plans offer valuable flexibility. They also talk...

In Episode 52 of Business With The Boyz, The Boyz are joined by Shane Ideus to discuss his background, including his competitive nature and small-town Nebraska upbringing.    He shared his career journey from roofing and construction to becoming a top advisor at Unico Group, a leading insurance brokerage. Shane emphasized the importance of being a trusted advisor to clients, providing proactive ri...

In this episode, Steve Kanne joins the Boyz to discuss his journey from starting Prime Communications in 2001 with his partner Brian to splitting it into Prime Connected and Prime Secured in 2022, now employing 120 people. Prime Connected focuses on structured cabling, data centers, and healthcare equipment, while Prime Secured handles physical security and IT. Steve emphasized the importance of c...

In this episode, Landon Troyer dives deep into the topic of designing effective incentive plans for key employees. He emphasizes the importance of aligning these plans with the overall business goals and vision, rather than just handing out a percentage of revenue.  Landon discusses the need to avoid "paying people to quit" and instead find ways to truly integrate and incentivize employees to be i...

In this episode Landon Troyer focuses on strategies to increase 401(k) participation among employees. Landon highlights that 50% of U.S. companies do not offer a 401(k) plan, and only half of those that do offer a match. Employer-sponsored plans can enhance employee retention and satisfaction. The Secure Act 2.0 mandates auto-enrollment, which increases participation rates. Landon notes the import...

In this episode of Business with the Boyz, Landon Troyer discusses the pros and cons of having your wealth locked up in your business versus having it liquid in the market. As a private wealth manager for business owners, Landon shares insights on: The importance of understanding your "wealth gap" - the amount you need from a business sale to support your lifestyle Strategies to maximize the value...

Episode 47 - Buy Sell Agreements   In this episode, Landon Troyer discusses the critical importance of buy-sell agreements for business owners, particularly those with partners. He explains the structure, types, and funding methods of these agreements, emphasizing the need for proper planning to avoid potential disputes and financial pitfalls. Through real-life examples, he illustrates the consequ...

In this episode of Business With The Boyz, David DeCelle introduces the C3 List, a powerful framework designed to enhance both personal and professional growth. Built on three core principles—Commitment, Consistency, and Confidence—the C3 List helps individuals develop structured daily habits that drive success. David shares the origin of the C3 List, explains how keeping small promises builds con...

In this episode of Business With The Boyz, David DeCelle shares a powerful lesson on patience, relationships, and business development. He walks through his journey of connecting with financial advisor Joe, who introduced him to Jerry—an advisor managing $1.52 billion in assets. Despite months of delays, persistence and strategic follow-ups led to a game-changing $96,000 annual contract. David bre...