Business Witchery

There are a lot of long-hanging fruit tools we can use to make our businesses more fun, connected AND profitable.  (No more screaming into the Internet abyss. Please.) Today on the pod?? I'm teaching you one of my favorite! Market research. When you do market research right, you can use your findings to: Improve your offer to the point that it begins to sell itself. Make your copy writing ten time...

This one's for you if you've burned it all down in your biz  – or are on the brink of it – and want a realistic roadmap for how to put the pieces back together, this time… better than before. After closing my half-million dollar trauma training business due to health issues & burn out… I had to rebuild from scratch, all with a baby on the boob.  This time? I didn't want the story to end in burn ou...

In this week's episode of Business Witchery, I dive into one of the most game-changing (and often overlooked) marketing truths: Sales and marketing are way easier when your offer actually meets your client's real needs. I walk you through a simple but potent framework to align your Genius Witch — aka your joy, fluency, passion, and values — with your favorite client's most urgent questions, challe...

In this quick-hit training, Rachael shares a practical framework for designing curriculum that leads to real & lasting client transformation.  If you've ever wondered how to structure your group offerings, courses, or workshops so that it actually changes lives, this is your map. You'll learn: 🌀 How to identify the emotional, tangible, and transformational outcomes you want your clients to receiv...

Hey beloveds, So many of you are sitting on bodies of work that want to ripen. Not just "good ideas." But frameworks. Offers. Paths of transformation rooted in seasoned experience supporting others. But birthing those bodies of work from illusive ideas in your head, to named frameworks that actually sell…? Lil bit tricky sometimes.  Especially if you're super brilliant and have precisely one zilli...

Hey beloveds, Inside the Business Witchery Accelerator this season, I've been working with tons of business owners, helping them to bring their most potent bodies of work down to earth. And real talk…? I've been noticing a tenuous trend. Smart, soulful biz witches –– especially folks still trying to get clear on their bodies of work, brand or messaging –– are outsourcing their  creative genius, es...

The world is burning. Fascism is on the rise. Systems of oppression are tightening their grip. And yet — we are still here. Still dreaming. Still creating. Still tending to the sacred threads of possibility. In this episode, we'll explore what it means to run a business as an act of defiance and devotion. How our work can be a vessel for love, a reclamation of power, and a refusal to abandon beaut...

Last chance to join the Business Witchery Accelerator : 6 months of bold devotion to multiplying your impact, income and JOY through your biz.    A few spots also still available in my year-long mastermind, the CEO Coven : for powerhouse witches leading at their leading edge.   Tune in with today's podcast where I share a highly applicable micro-lesson on the 3 P's of effective, ethical marketing!...

Incubation. Experimentation. Refinement...  Repeat.   Building a body of work is no small feat. It includes risk, sweat and a whole lot of trial and error. It requires reflecting, editing and devoting to heeding feedback. And these things? Take time, money and effort.   So how do you do the costly business of investing so much energy into something you're not 100% sure will work?   In today's epis...

Before you scale, before you strategize, before you even try to "fix" what's not working in your business—there are two core initiations every world-changing witch must pass through:  The Initiation of Your Witch and The Initiation of Your Genius. In this episode I dive in with why they can both be exceedingly difficult — as well as how to move through them in a titrated, trauma-informed AND trans...

The truth is? So many radical witches are barely getting by financially. And I want that to change. I want us to create pockets of regenerative THRIVING, not just scrape by, worried about surviving. Whether you're currently earning $30k, $50k, or $100k in your biz – in this podcast episode I teach the 6 steps to 10x your income , giving examples and questions for you to consider for each! Step 1?!...

If you don't know who ​ Chani Nicholas ​ is, here's the TL;DR – Magical, radical, professional astrologer with over 1 million app users ... and a business model that's rewriting the rules of abundance. But let's talk about just how life-giving and human-centered Chani Nicholas's company is, because it's nothing short of revolutionary . In just four years , Chani and her wife Sonya Passi (CEO), hav...

The overwhelm of the political moment is enough to stop even the most seasoned of movers & shakers in our tracks. But when I sit at my altar and pray for guidance, I hear the same thing over and over again: It is time for the witches to be precisely on purpose. I see images—not just of my students and clients, but of my friends, mentors, colleagues, family members & ancestors— all at a crossroads....

Buckle in for this potent bite-sized podcast because this is some of the MOST USEFUL marketing advice I have to offer! There are 2 types of marketing witches: Creative Marketing Witches and Relational Marketing Witches. Almost all online marketing programs teach you how to be a Creative Marketing Witch... and completely leave out the brilliance, genius and NECESSITY of Relational Marketing Witcher...

Beloveds, I come to you with SO MUCH COMPASSION in this episode.    Honestly? It's really easy to run our businesses from  secret self-obsession ... aka: the Ego.    I fall into this trap all the time.    It looks & sounds like...    - Comparing myself to others and competing with them in my head... - Holding myself to impossible standards of perfection and putting SO MUCH pressure on myself to be...

Most of us spend 80% of our time doing basic bitch business shit to try to reach fulfillment, only leaving 20% of our energy and time available to fully live into the potency of our best medicine and the truth of our Soul's call. And then we wonder why it doesn't work. Why our businesses drag. Why the income lags. Why the momentum and reputation we seek is illusive. In this episode, I break down m...

Inside the curse of capitalism, we're tend to ask questions like, "How do I make $10k this month?" Or… "How do I get 20 people to join my program?" While those questions *make sense* from a basic business perspective… They don't put you in contact with your Genius Witch––the part of you who knows how to align your Soul's calling to the collective moment, and make abundant magick from THAT place. I...