Business Witchery

Come behind the veil into the creative, strategic, messy reality of how Rachael is crafting the entire campaign for her next big launch. Inside, she breaks down the three ingredients that turn a launch into a cinematic moment people want to be a part of: 🔥 Exclusive campaign-only magic 🔥 A Genius Witch inspired concept that becomes the story arc 🔥 A binge-worthy experience your people can't sto...

Are you liked (online & in your business)... or are you notorious? There's a difference – and only one of them sells out every launch. This week's podcast episode breaks down the real currency behind visibility, demand, and becoming that witch people can't look away from… ✨ a notorious reputation ✨ Inside, we get into: Why basic-bitch, pretty content won't make you unforgettable The real reason...

Hey Witches — About 16 months ago, I set out to write Business Witchery, the book… and totally failed. I spent $6k, countless hours, and tried to force something "big and important" into existence. Then I got mischievous. What if instead of heavy and hard… it was light and fun? Enter: The Business Witchery Oracle Deck. 🖤✨ My third published work — and by far the easiest, most joyful one yet. In...

In this episode, Rachael gets real about one of the biggest blocks witches, coaches, and creators face in business – and it's not strategy. It's self-love. The part that thinks your business should be easier is actually your inner critic – a protective voice trying to shield you from failure, shame, and visibility. But when that voice runs the show, every strategy stops working. Rachael shares the...

Are you working hard but not getting results as fast as you want? It might come down to one thing: failure aversion. In this episode, I break down the two sneaky ways failure aversion slows your success – internalizing your "failures" as something wrong with you, and clinging to what's not working because you've already invested in it. Here's the truth: the fastest path to success is failing faste...

What up, Witches!!   So happy to be back with a FRESH episode on the Business Witchery Podcast.   I was talking on the phone with one of my besties the other week, and she was sharing how she was stuck in perfectionism around HER podcast creation, when I asked –   "Wait... are you recording 2-3 practice episodes for every published episode that makes the cut?"   "HUH???" she responded.   "Yes!!  T...

Whatup witches!, At least 50% of my clients dreaddddd the social media churn. Heck, at least 50% of the time, I do, too.  Which is why in today's Business Witchery episode, I'm going deeper about the  most under-taught, under-utilized marketing strategy  that can change your business forever:  relational marketing. Here's what I cover: - Why staying top of mind  matters more than showing up on the...

What's up witches, Big truth time: When it comes to sales & marketing... Confidence is compelling.  But PROOF seals the deal. In today's Business Witchery episode, I'm guiding you through the art of showing your audience  why & how your process actually works. Here's what we cover: -  The two most compelling forms of proof -  How to anchor trust with testimonials - Why proof transforms you from "i...

Hey witches, How do you create content that doesn't just "land"… but  sells? In this week's episode, I break down the messaging strategy that brought in $135k in just 8 days during my Launch Bestie launch. Here's the secret: it wasn't about being clever. It was about being  clear . Naming the desires my people are already committed to. Shining light on the internal + tangible ways they get stuck....

Whatup, Witches!   Real talk: doing business at the end of the world requires...   doing business.   Making the pitch. Inviting the witches in. Saying, "why you, why now." Standing joyfully behind the work you've birthed.   And yet –  so many of us stop ourselves from the actual  selling part.   It doesn't feel fun or easy. There's too much damn pressure. We don't want to sell to people in this ec...

All my clients come to me thinking — "I just want to make my art / be in my craft / give my gift… …without the business part feeling so hard." They crave intimacy with their magick, their medicine & the aliveness of being IN THEIR SOUL'S CALL. Yet — they don't actually bring their soul's call allllll the way into the… business part of their business . They don't fully believe that THEIR OWN MEDICI...

We gotta take business out of the box of capitalism — profit at all costs, collective extraction for the sake of personal gain. We gotta start seeing and moving with business as an act of community — solving shared problems with inspired vision, and receiving regeneratively in return. Today's episode is a pep talk for the witches who tend to get existential around their businesses. But what's the...

Here's the tell-tale word that lets you know you're moving from comparison, versus you authentic soul-path: SHOULD . I  should host things in person. I  should start a podcast. I  should post consistently on socials. I  should send clients notes after 1:1 sessions. I  should be more professional. I  should be more outspoken. I  should be more accessible. I  should raise my prices. I  should should...

The temptation is to turn away. But the call is to CRACK WIDE OPEN. The temptation is to think if you just stay focused on your personal thing, you can hustle your way into safety. But the call is to see that none of us are safe inside systems that use dehumanization as a strategy of domination. The temptation is to think you can shield yourself from what's coming — from what's right here in front...

Witches, FREQUENCY is what people FEEL... before they read every word of your sales page... before they check out the dates, times & cost. Frequency is what resonates and vibrates from a foundational place in all your creations. Okay, that part? Pretty basic if you're a mystic. Here's where the world-changing-witchery comes in stronger: Our over-culture has a current frequency informed by the syst...

Okay okay okay — I LOVE copy & content that are super client-focused. That really connect with the person you're wanting to serve. But you know what is possibly * MORE* connective than painting problems & solutions?!? ✨➡️💖➡️🔥➡️💖➡️✨   MAIN CHARACTER ENERGY! 💅 SHOWING your people what's possible by   LIVING the drama of this moment in your life / biz / relationship… out loud.  On full cinemati...

From a trauma perspective, feeling shame when you yourself didn't do anything wrong it's often the internalized harm of another. As such, when we feel shame for our intersecting privileges at the end of the world — we're often the internalizing the shame of a harmful system. A system we didn't create. A system that doesn't represent us. Yes, we all have to untangle our allegiances to systems of ha...

One of the secret things stopping world-changing witches from bringing your biggest visions down to earth??? From contributing to our collective in the way your soul is  most   called ?   FEAR OF HOW YOU'LL BE PERCEIVED.   Who's gonna think (or say) what? Will [the amorphous]  "they"  get what you're really trying to do? Will you be misunderstood, criticized or cancelled?   Just yesterday I receiv...

This week on the Business Witchery Podcast I share a transmission on the stages of initiation → maturity → mastery in our soul's callings. 🌙 If we're here to be world-changing witches, vision isn't enough — we need the maturity and mastery to actually birth a more beautiful world. ✨ PS: Doors to Launch Bestie open Sept 1–8. 10% of every tuition will be circulated to Gaza. Stay tuned for more inf...

✨If marketing is how we vision the future, and sales is how we fund it… Then witches, it's time to stop scrambling and start planning. In this episode, we're talking about long-term marketing that actually fits your unique sales genius — creative or relational — so you can prepare to prosper and bring your world-changing vision down to earth. 💸💫 🔮 Listen now + get the free 10X planning ritual...

Today we interrupt business as usual to tell you about the Coaching Industry Global Strike and Day of Action for Gaza. An initiative being co-organized by Rachael Maddox, Adriana Rizzolo, Nisha Moodley and Steph Zoccatelli. https://coachingindustryglobalstrike.com/ On Tuesday, my OBM Steph & I got onto our regular weekly meeting and… we just couldn't do it. We couldn't go on with business as usual...

Feel allergic to marketing? Like you just wanna make your art, do your soul work, and not be part of the capitalist cringe machine? I see you. But here's the deal: If you want your business to thrive, you've gotta learn to love marketing. Not by becoming someone else, but by becoming more you – with strategic clarity. This week's podcast is a pep talk meets strategy sesh for revolutionary b*tches...

I recorded this week's podcast with a sick toddler in bed, while low-key sick myself, 6 days before moving across the country… and it still felt like relief. Because podcasting lives right at the center of my Genius Witch—where I feel most in flow, most in service, most me. And that's exactly what I want for you: a business that gives back to you, even in a personal shit storm. 💫 Let's stay resou...

Hey beloveds, I'm taking a bit of a detour from our normal programming to invite us into a collective prayer practice. For humanity. For the Earth. For all sentient beings on our planet. This practice doesn't require doctrine or religion. Just a willingness to be the change you wish to see – energetically, somatically, practically. If you're feeling overwhelmed or enraged, full of grief or full of...

I soft-launched Launch Bestie last week with no fancy strategy, no pressure, no long runway… and 24 people said yes. 💫 $42k in 5 days. 1 static post. Some playful stories. Emails from the heart. Real convos in the DMs. Zero hustle energy. I let it be light, relational, imperfect—and it worked. 😍 Proof that your body's wisdom >>> any launch "rule." Trust it. #launching #femininebusiness #softlaun...