Business Wars

Before they were billion-dollar behemoths owning many of today’s biggest booze brands, Bacardi and Pernod Ricard were three tiny, family-run companies. Pernod makes absinthe so well it became synonymous with the substance that causes a frenzy in Europe before being banned. Ricard steps in with an absinthe substitute and causes its own craze before merging with Pernod. Meanwhile, Bacardi gets enorm...

When family-run rum maker Bacardi was kicked out of Cuba in 1960, it vowed to go to extremes to get revenge on Fidel Castro. So when French spirits conglomerate Pernod Ricard cuts a deal with Castro’s government to share in the fortunes of Cuban-made Havana Club rum, Bacardi declares war on Pernod Ricard, too. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wond...

Thanks to deregulation, no-frills knock offs of Southwest take to the skies like crows. About 120 airlines have gone out of business or filed for bankruptcy since the industry was deregulated in 1978. American’s SABRE system optimizes...everything. It manages ticket pricing so flights are always full, and American is building new hubs and terminals. Meanwhile, Southwest company culture is shifting...

Everyone loves Herb Kelleher—even FAA regulators. The onetime corporate counsel-turned-CEO is coming into his own at the helm of Southwest. But his latest challenge is coming up with a way to skirt the FAA’s pesky “slot” system, designed to limit air traffic by rationing takeoffs and landings. Kelleher has a business to run. So he embarks on a crazy plan to snag a few extra slots for Southwest. It...

As deregulation dawns, Southwest Airlines’ founder and CEO are locked in a power struggle. In the middle is Herb Kelleher, Southwest’s corporate attorney. And after 18 months serving as a punching bag for the company’s top brass, he’s had enough.  But as Southwest deals with a succession crisis, American Airlines is facing another emergency. It needs money, fast. The company is cash-poor afte...

The computer age is on the horizon, and American Airlines has a secret weapon: SABRE. Sure, the airline is top of the heap under the current pen-and-paper reservation system — the one where travel agents use a massive phonebook to look up flights, then call individual airlines to book a ticket. But they’re tired of playing phone tag. The American Society of Travel Agents has plans to roll out a ne...

Baniff and Southwest battled in court for domination over the skies. Southwest came out on top for a little while, but Baniff pushed back with prices Southwest just couldn't beat. The only way Southwest could fight back was to give the mostly male, mostly businessmen clientele something they couldn't refuse: free booze. For the first time ever, Southwest is in the black. With Baniff tamed, there's...

In Texas in the 1960s, Rollin King had a crazy idea. He wanted to create a no-frills airline service that served San Antonio, Dallas and Houston. All he and his lawyer had to do was convince the Federal Regulations Bureau that they had no jurisdiction on flights that never left Texas. Of course getting Southwest off the ground would have been a lot easier if they had any planes… Please note, this...

In the wake of the unexpected jolt of the COVID-19 pandemic, food delivery app businesses are looking for stability and profitability any way they can find it. With Uber’s purchase of Postmates and DoorDash buying Caviar, consolidation has become all the rage.  And the apps are diversifying into prescription fulfillment, groceries, and third-party logistics. But the razor-thin profit mar...

It's July 2019. DoorDash is finally bigger than Grubhub, but it's coming under fire for pocketing tips from its drivers. Now DoorDash needs to rehab its image, or risk losing customers to its competitors.  When a California proposition threatens to alter how food delivery companies classify their drivers, DoorDash and Uber join forces to fight it. Six months later, the pandemic marks a boon f...

It's December 2014, and Grubhub's Matt Maloney is feeling the heat. Competitors are eating away at his market share, so he decides to change direction. Grubhub finally starts delivering food with its own drivers. But will it be enough to outpace the other fast-growing upstarts? DoorDash, meanwhile, struggles to raise funds at a steep valuation. And the company comes under fire for some less than s...

It's 1990 in Champaign, Illinois, and 15-year-old Tony Xu is washing dishes in the Chinese restaurant his mother manages. He wants to help people like his Mom, but it'll be many years before he hits on his solution for small businesses.  Across the Atlantic, Bastian Lehmann forgets his snowboard while moving house. He can't find a way to get it shipped to him cheaply, and the idea for Postmat...

It's December 2011 in San Francisco. Bastian Lehmann is getting ready to launch his courier app, Postmates. But when he and his co-founders discover people want food delivered, not objects, they pivot to a business already cornered by Grubhub.  Meanwhile, 30 miles away in Palo Alto, a business school student called Tony Xu is trying to figure out how to help a small macaroon shop fulfill deli...

WWE might have thwarted WCW’s effort to claim the pro wrestling crown, but after 20 years of unchallenged supremacy, a new competitor has entered the ring. Bankrolled by a billionaire sports owner and airing weekly on TNT, All Elite Wrestling is, in many ways, the second coming of WCW.  But have they learned the lessons of their dearly departed predecessor? And how will Vince McMahon respond...

It’s 1998 and the slugfest between Vince McMahon’s WWF and Ted Turner’s WCW is reaching a critical juncture. McMahon’s on a mission to pull wrestling fans back to his TV shows with a strategy focused on maximum controversy. And to help him in his mission, he’s getting back-up from a high-flying TV executive and a bunch of Wall Street bankers. WCW chief Eric Bischoff is determined to stop WWF’s com...

It’s 1996 and with Monday Nitro topping the TV ratings, WCW is out to end WWF’s time as the biggest player in the wrestling business. It’s plotting to establish two brands: one that WCW boss Eric Bischoff hopes can suck away WWF’s family audience, another that will seek to capture the young males who crave more violent and outrageous entertainment than the WWF offers. But Vince McMahon has a plan...

It’s 1995 and the Monday Night Wars are underway. WCW’s new show Monday Nitro is grappling with the WWF’s Monday Night Raw to win TV viewers’ attention. WCW isn’t pulling its punches either. Under the command of Eric Bischoff, WCW is dropping spoiler bombs, luring away WWF’s top wrestlers and trashing the WWF brand. And as WCW gains momentum, Bischoff is plotting a killer blow – a shock role rever...

It’s 1994 and WCW is stepping up its game. To get the jump on WWF, Ted Turner is writing big checks to steal away the WWF’s biggest stars and sponsors. And as WCW’s star power increases, so does its popularity with wrestling fans. But the WWF is in no position to fight back. It’s struggling to keep the lights on, there’s discontent among its roster of wrestlers, and Vince McMahon is preoccupied wi...

It’s the dawn of the 1990s and Vince McMahon’s WWF is the king of wrestling. But trouble’s brewing: a steroids scandal is about to deal a body blow to the WWF and its family-friendly reputation. The scandal will leave WWF stuck in damage control mode as it fights to stem the losses from falling TV ratings, ticket sales, and pay-per-view buys. Meanwhile, Ted Turner’s trying to get World Championshi...

This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small. It’s 1970 and Gert Boyle’s life is in ruins. Her husband’s just died, and now, as a middle-aged stay-at-home single mom, she’s become the boss of the family’s debt-ridden outerwear company. No one – herself...

It’s the early 1980s and there’s peace in the wrestling business. For years regional wrestling companies have maintained order by sticking to their own slices of US and Canadian territory. But that’s all about to change. Vince McMahon has just taken over the World Wrestling Federation, and he wants war. He’s on a mission to crush all opposition and establish the WWF as the only wrestling game in t...

This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small. It’s 1961 and Tom Monaghan is about to drop out of college and put his all into the hole-in-the-wall pizzeria he founded with his brother. But the recipe for success is going to prove elusive. To make it, he...

BioNTech, Moderna, Johnson & Johnson, AstraZeneca. These companies are now household names thanks to their COVID-19 vaccines. The gambles these businesses took are paying off.  The pharmaceutical giants are in line to profit heavily from their life-saving work, but the system of distributing the vaccines has seen its fair share of hiccups  and controversy . We spoke to Annalisa Merel...

It’s late 2020 and the first vaccines are going into arms across the world. With supplies tight, the nations of the world are pushing and shoving to get their shots, and investors are salivating at the thought of the profits to be made now that humanity’s got Covid’s on the run. But this virus isn’t going down without a fight. And in South Africa, one geneticist is about to make an alarming discov...

It’s fall 2020 and the world’s waiting for the first results from the vaccine trials. But as the moment of truth nears, the pressure on the vaccine makers intensifies. And while AstraZeneca and Johnson & Johnson get hit with curveballs, Pfizer finds itself caught in the crossfire of the U.S. Presidential election. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. J...