SYSTEMology

Business Processes Simplified Podcast

Business EN ↓ 100 episodes

Most business owners avoid documenting their core business processes (even though they’re key to building a business that works without them) so we decided to do if for them. We interview industry experts and have them share their best small business systems and processes. Our team then converts those interviews into procedure templates that you can duplicated, customised and deployed within your business. It’s the quickest, easiest and efficient way to build a systemised business.

Author

SYSTEMology

Category

Business

Podcast website

www.systemhub.com

Latest episode

Jul 3, 2026

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Episodes

AI Automation for Small Business: Mike Rhodes on the Lego Blocks That Change 03.07.2026

You have heard the hype about AI. You have tried ChatGPT. Maybe you got it to write an email or summarise a document. But then you went back to doing everything the way you always have, because it did not feel like it was actually solving a real problem in your business. Mike Rhodes has been on the other side of that wall. He is the co-author of the Ultimate Guide to Google Ads (140,000+ copies so...

Systemize Your Business for Exit | Melissa Bridson 16.06.2026

If you have spent years building a business only to realize that selling it means months of painful handover, lost productivity, and a lower valuation, you are not alone. Most founders hit this wall because their knowledge lives in their heads, not in documented systems. In this episode, Melissa Bridson, founder of EdTech SaaS company School Stream, shares exactly how she chose to systemize her bu...

AI Database Reactivation - SMS Sales | Gareth Rydon 04.06.2026

In this episode, David Jenyns sits down with Gareth Rydon, co-founder of Friyay.ai, to unpack how small businesses are using AI-powered SMS assistants to restart conversations with dormant contacts, book them into services, and respond to new enquiries in seconds instead of days. If you have been looking for a practical, revenue-first place to start with AI, hit play. Support the show: https://www...

Cold Outreach Strategy with Sawyer Paul 01.06.2026

In this episode, David Jenyns sits down with Sawyer Paul, founder of Launch Pal and the Concrete agency, to unpack his five-layer framework for cold outbound that consistently delivers 10·15% reply rates (well above the 1·3% industry average). If you·ve been avoiding outbound because you·re afraid of spam folders, this conversation will change the way you think about building scalable sales system...

Build a Business That Runs Without You | Jon Butt 30.05.2026

In this episode, David Jenyns sits down with Jon Butt, founder of Fire Protection Online, to unpack how Jon built an £8 million e-commerce operation that genuinely runs without him. Over 18 years, Jon has proven that building a business that runs without you is not a one-off project; it is a cultural shift that compounds over time. Support the show: https://www.systemhub.com/podcast See omny...

How to Build an Unbeatable Business Strategy Framework Using the Nine Ps 23.04.2026

When every quarter brings a new wave of disruption, most small business owners default to reactive decision-making. They know they need a strategy, but the annual plan they wrote in December is already stale by March. Without a clear business strategy framework, the CEO ends up making every call alone, the team pulls in different directions, and growth stalls. In this episode, David Jenyns sits do...

S4:E8 How to Stop Being a Workaholic Business Owner (And Grow Net Profit 180%) 12.04.2026

You started a business for freedom, but somewhere along the way you became the bottleneck. Every decision, every deliverable, every client issue runs through you. The hours keep climbing, the margin stays flat, and your personal life pays the price. If that sounds familiar, this episode is for you. Support the show: https://www.systemhub.com/podcast See omnystudio.com/listener for privacy informat...

S4:E7 Allied Health Clinic Playbook Case Study with Renee Kelly 20.03.2026

In this episode, Renee Kelly, an occupational therapist and founder of Lime Therapy, explains how implementing a structured system, the "allied health clinic playbook", through SYSTEMology transformed her multidisciplinary practice, leading to increased team confidence and a successful acquisition. Support the show: https://www.systemhub.com/podcast See omnystudio.com/listener for privacy informat...

S4:E6 Never Lose a Customer Again with Joey Coleman 09.03.2026

In this episode, Joey Coleman, a leading expert on customer retention and author of the Wall Street Journal bestseller, Never Lose a Customer Again, explains how structured systems and leadership clarity can unlock sustainable business growth. He details why the biggest opportunity for established businesses is inside, with the customers they already have, and how to prevent them from quietly drif...

S4:E5 How Introverts Can Outsell Anyone with Matthew Pollard 03.03.2026

In this episode, Matthew Pollard, author of The Introvert's Edge, explains how applying structured systems and clear processes is the secret weapon for introverts in business, sales, and networking. He debunks the myth that you need to be an extrovert to succeed, sharing practical ways to turn introversion into a competitive advantage for accelerated growth and clarity. Support the show: https://w...

S4:E4 Business Systems & AI for Time-Poor Owners with Allan Dib 24.02.2026

In this episode, Allan and Dave dig into how structured systems, strong team roles, and thoughtful use of AI can unlock sustainable business growth even as the business landscape changes. They also explore why in‑person community experiences are becoming a strategic advantage in a world that’s largely moved online. Support the show: https://www.systemhub.com/podcast See omnystudio.com/listen...

S4:E3 Factors of Effective Leadership with David Rendall 03.02.2026

In this episode, we sit down with organizational leadership expert and author, David Rendall, to discuss the absolute essentials for impactful leadership and business growth. David argues that while most business owners excel at their technical craft, true success and scalability come down to mastering the foundational principles of leading people. He dives into his four factors of effective leade...

S4:E2 The Customer Experience System - Purple Goldfish Review with Stan Phelps 30.01.2026

In this episode, Stan Phelps, author of the Goldfish series of books, explains how a structured customer experience system and clear process can unlock sustainable business growth by focusing on the experience you provide to your current customers. Support the show: https://www.systemhub.com/podcast See omnystudio.com/listener for privacy information.

Automating Your SOPs: What Actually Works (Real Case Study) with Shannon & Ryan Smit 15.01.2026

In this episode, we take you behind the scenes with Shannon and Ryan Smit of Smart Business Solutions. They explain how structured systems and strategic AI automation not only led to massive efficiency gains, saving over 1,000 hours on a single task, but also created capacity for higher-value client work. This story is the blueprint every business owner needs for scaling, regardless of their indus...

S3:E16 Superperformance: 8 Strategies to Reach Full Potential with George Pesansky 26.11.2025

In this episode, George Pesansky explains the concept of ·superperformance·, a state where your team and systems operate autonomously at peak efficiency. Learn how to identify and standardize your "best day" to build a business that consistently creates value. Support the show: https://www.systemhub.com/podcast See omnystudio.com/listener for privacy information.

S3:E15 - Why 99% of Entrepreneurs Fail (Michael Gerber's System Secret) 06.11.2025

In this episode, we have the privilege of speaking with Michael E. Gerber, the renowned author of the E-Myth and a pioneering figure in small business systems. Known worldwide for his groundbreaking philosophy that encourages entrepreneurs to work "on" their business rather than "in" it, Michael shares his profound insights on business systems, entrepreneurship, and the transformative power of hav...

S3:14 The Secret To A $130M Business & Owner Freedom with Nick Sinclair 06.11.2025

In this episode, Nick Sinclair, the founder of TOA Global, discusses his remarkable journey of building a $130 million business. Nick shares his candid insights on achieving true owner freedom by implementing strong systems, making strategic hiring decisions, and shifting his focus from being 'in' the business to working 'on' it. The conversation delves into the evolution of TOA Global, the impact...

S3:E13 Hiring a Systems & AI Manager with Jake Richards 21.10.2025

In this episode, David Jenyns interviews Jake Richards, the Systems Champion at Bayswater Projects, a construction business. They discuss Jake's journey into his role, the evolution of systems within their company, and the significant impact a dedicated Systems & AI Manager can have on business growth, efficiency, and cultural change. Support the show: https://www.systemhub.com/podcast See omnystu...

S3:E12 How To Become A Profitable Tradie with Tony Fraser-Jones 04.09.2025

David Jenyns reveals the breakthrough Systems Champion concept that's transforming business systematization. Five years after publishing SYSTEMology, David shares the critical insight that business owners aren't the right people to systematize their own businesses; they need a dedicated Systems Champion. Support the show: https://www.systemhub.com/podcast See omnystudio.com/listener for privacy in...

S3:E11 - Systems Champion Book Review & Interview with Allan Dib 18.08.2025

In this episode, Allan Dib interviews SYSTEMology founder, David Jenyns, about his upcoming book, “Systems Champion”. Drawing from his experience working with hundreds of businesses, David reveals why the Systems Champion role is the key differentiator between those that successfully build systems-driven cultures, and those that don’t. From capturing and documenting current proce...

S3:E10 Introduction To Business Systems Thinking with Gerard Seaniger 12.08.2025

In this episode, David Jenyns shares game-changing insights on how business owners can systematize their operations to create scalable, valuable assets. Drawing from his experience helping hundreds of businesses transform from owner-dependent operations to systems-driven organizations, David breaks down the core principles of what makes a good business and provides a practical framework for buildi...

S3:E9 - Systems Helped Us Grow to 3,000 Clients & Exit for 8 Figures with Mike and Aimee Hamilton 04.08.2025

Mike and Aimee Hamilton built business systems for scaling and exit that took Inception Websites from their parents' basement to an 8-figure acquisition. Growing from 2 employees to 45+ team members serving 3,000 clients, they reveal how systems must evolve at each growth stage and share the exact changes that made buyers say "your systems are better than everyone we have right now." Support the s...

S3:E8 Learn Lean Management Principles with Mark Reich 18.06.2025

In this episode, Mark Reich shares how business leaders can harness lean management principles to build organizational stability and continuous improvement. Drawing from 23 years inside Toyota, Mark reveals why every employee learns process first and how to implement strategic planning methods that focus organizations on what matters most. Essential listening for business owners ready to build sys...

How To Use AI In Small Business with Isar Meitis 10.06.2025

In this episode, Isar Meitis outlines how small business owners can implement AI strategically to gain a competitive edge. As a 4-time CEO and founder of MultiplAI, he breaks down the systematic approach to identifying which processes to automate first and provides practical frameworks that won't overwhelm your organization. Learn how companies are saving 1-1.5 hours daily through strategic AI imp...

Finance Systems for Small Business with Shannon Smit 22.05.2025

This session explores the essential systems every small business needs in their finance department, offers strategies for implementation, and reveals opportunities for automation and AI integration. Whether you're struggling with cash flow, drowning in financial paperwork, or simply looking to free up more of your time, Shannon Smit's actionable framework will help you create a more efficient and...

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