Chrissy & Ryan McCrary
Business Partner Partners
Hi, we’re Chrissy and Ryan McCrary, spouses and business partners running a coffee shop and bar in Greenville, SC called Mountain Goat. We’re here to bring you along for the roller coaster of running a business together. We’ve experienced firsthand the loneliness of running a business - even together. We’re here to help you feel less lonely in your journey. Whether you run a business with your partner, on your own, or are just thinking of starting your journey. Join us for a behind-the-scenes look at not only our business but of other partners' businesses together and those that are on their o...
Where to listen?
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Episodes
Ep. 78/ Fit Mom Method: Evolving and Adapting as a Business, Finding Fulfillment at Work, and the Mindset Behind a Thriving Partnership 07.05.2025 44:01
Brandon and Emily Wiseman founded Fit Mom Method to support busy moms not just in losing weight, but in transforming their mindset. In this episode, Chrissy and Ryan sit down with the couple to talk about their early relationship (they met at the gym—how fitting!), how they navigate business decisions together, the evolution of their business, and what drives their passion for helping women thrive...
Ep. 77/ The Surprising Power of Celebrating Your Staff Differently 30.04.2025 21:23
In this episode, Chrissy and Ryan recap the Inaugural Golden Goat Awards—a staff celebration where employees dressed in cocktail attire and received actual GOAT trophies tailored to their unique qualities. While they touch on the logistics of planning the event, the heart of the episode is about sparking ideas to celebrate and appreciate your team, no matter the size. As a small business owner—whe...
Ep. 76/ Can Your Business Survive Without You? Ask These Questions First. 23.04.2025 15:20
Leaving your business—whether it’s for a day, a week, or a month—can feel overwhelming. How do you step away without everything falling apart? In this episode, Chrissy walks through key questions to ask yourself before heading out of town or taking a much-needed mental health break. Taking time off has huge benefits, but the stress of preparing to leave can sometimes feel heavier than the break it...
Ep. 75/ Podcast or Pass - Caroline Hull on Small Biz Podcast Strategy, Consistency, and the Future of Video 16.04.2025 35:59
In this episode, Chrissy sits down with Caroline Hull, founder of Wild Home Podcasting, to talk all things small business and podcasting. Caroline is a podcast strategist who helps women coaches and consultants grow their businesses through strategic podcasting. She shares her unexpected journey from ballerina to podcasting pro (trust us—you’ll want to hear it), how to define your goals and measur...
Ep. 74 / Agency Long: Creative Power Couple, Niching Down, Trusting a Woman’s Intuition, Scaling E-Commerce with Soul 09.04.2025 49:21
In this episode, Chrissy and Ryan chat with Nicolle and Zack Long of Agency Long — a married duo helping fashion brands and boutiques scale their e-commerce businesses. They share their rom-com-worthy love story, the early days of entrepreneurship, and how they found their niche by blending strategy, intuition, and creativity. Nicolle and Zack have created a beautiful balance between business and...
Ep. 73/ Go from Marketing Overwhelm to Strategy That Works with Leah Lawson of The Rock It! Co. 02.04.2025 44:21
In this episode, Chrissy sits down with Leah Lawson, Founder and CEO of The Rock It! Co.—a full-service marketing and events company based in Greenville, SC. This conversation feels like a laid-back brainstorming session with a friend who’s overflowing with business wisdom and happy to share it. No matter where you are in your business journey, you’ll walk away with valuable insights—whether it’s...
Ep. 72/ Make Customers *LIKE* Your Emails 19.03.2025 13:04
The best low cost marketing resource? Emails. In this episode, Chrissy shares her experience with emails (albeit very imperfect) and breaks down how to figure out your goals for sending emails. From nailing the hook to adding a personal touch, Chrissy covers why pictures matter more than words, how to keep your tone consistent (without getting stale), and why your sign-off matters. Tune in to tune...
Ep. 71/ When Business Goals Fall Flat: How to Regain Confidence, Adjust Your Focus, and Keep Moving Forward 12.03.2025 21:36
Chrissy and Ryan get real about the tough stuff—when business goals don’t pan out and expectations fall flat. They dive into why confidence is key to avoiding the comparison trap, how shifting from the big picture to the small picture can help you reset, and why learning to move on quickly is a game-changer. Plus, they'll discuss how they received a reminder from their children about the best way...
Ep. 70/ Crash Course: Running A Biz With Your Partner 05.03.2025 17:56
In this episode, Chrissy sits down to recap the top tips, insights, and lessons they've gathered from interviewing entrepreneurial couples over the past year and a half. Whether you're already in business with your partner or considering it, this quick, insightful episode will help you navigate common challenges, avoid pitfalls, and set yourselves up for success—no matter how the business itself t...
Ep. 69/ Money Makeover: How We’re Spending Differently in 2025 26.02.2025 14:15
Join Chrissy for a quick but insightful chat about the big (and little) changes in how they’re managing money at Mountain Goat this year. She shares some eye-opening (and slightly embarrassing) financial habits, details on Mountain Goat’s switch to a new accounting system, and a bold move from a paid service to a free one—stay tuned to see if it’s worth it... If you’ve been thinking about reworkin...
Ep. 68/ Counselor Tips for Business Ownership, How to Stay Sane in your Mind and Regulate your Body 19.02.2025 31:09
Running a business can be rocky at times, with extreme highs and lows all in a single day, (maybe even within an hour)! In this episode, Chrissy sits down with Kathryn Short, co-owner and co-founder of Reedy River Counseling and a Licensed Professional Counselor, to discuss the mental and physical toll of entrepreneurship. They explore practical strategies for managing stress, the impact of nutrit...
Ep. 67/ Copy Our Simple Content Calendar for Small Businesses 12.02.2025 15:50
Join Chrissy for a quick episode on how Mountain Goat keeps content simple and manageable and keeps people coming in the door for more coffee, beer, and waffles! With so much happening behind the scenes, they needed a calendar that made sense without adding extra work. Chrissy shares how dividing social media tasks among the team helps and the best way to keep everyone on the same page. If you wan...
Ep. 66 – Southern Crafted Shutters: Shutters Aside (Get It?!), This One’s Packed with Wisdom for ALL Businesses. 05.02.2025 44:12
If you think running a shutter business sounds boring, Adam and Kristin are here to prove you so wrong. These two started out building and selling barn doors, but when shutters stole the show, they went all in—and haven’t looked back. In this episode, they share their wisdom on trial and error, team building, and making bold business moves by jumping in quickly and figuring it out later. No matter...
Ep. 65/ Artificial Intelligence: It Will Change Your Small Business in 2025—Make Sure It’s for the Better 29.01.2025 29:51
AI in Small Business: Hype or Help? Ryan breaks down the basics of artificial intelligence in a quick "AI for Dummies" lesson, making it easy to understand if you haven’t kept up. Then, Chrissy and Ryan dive into how AI is impacting their coffee and waffle business. While robots won’t be making lattes at Mountain Goat anytime soon, they share how they’re using AI now, future possibilities, and pra...
Ep. 64/ Chrissy's Worst Day of 2025 22.01.2025 20:40
It’s not that serious—but even after 6.5 years of running a business, tough learning moments still happen. In this storytelling episode, Chrissy shares a challenging day at Mountain Goat when she had to face the chaos with her team. As a couple running a coffee and waffle shop, they know every day brings unique lessons and opportunities to grow—both together and independently, and Ryan was actuall...
Ep. 63/ Marco Suarez, Methodical Coffee: Multi-Location Expansion Timing, Money, Challenges, & Lessons 15.01.2025 44:30
In this episode, Chrissy chats with Marco Suarez, one of the three owners of Methodical Coffee, Greenville, SC based Roaster and Coffee Shop about what it’s really like to open a second, third and (almost!) 4th brick-and-mortar location. Marco shares how they figured out it was the right time to expand, the financial and market factors that went into the decision, and whether it was all part of a...
Ep. 62/ A Peek Behind The Curtain: 2024 Numbers Recap-What Sold, What Worked, What Ruled. 08.01.2025 30:46
Ever wonder what makes a business tick behind the scenes? Join Chrissy and Ryan as they spill the beans on this episode all about 2024—sharing the top-selling items, the email subject line that made customers click, and other insider secrets you won’t find anywhere else. Whether you’re looking for actionable tips to boost your own business or just curious to peek behind the curtain of ours, this i...
Ep. 61/ Rick Bryson, Branding Professional: What is Branding, When and How to Rebrand, Branding on a Budget 01.01.2025 46:12
Chrissy sits down with Rick Bryson, Creative Director at Cargo, a full-service marketing agency in Greenville, SC, to explore the essentials of branding. This episode pairs perfectly with our discussion on marketing (see Ep. 59 with Jeremy Elrod) since branding and marketing are often confused—but they’re not the same! Rick offers invaluable advice for anyone building a brand, considering a rebran...
Ep. 60/ BEST of for Chrissy, 2024: Book, Movie, Podcast, and more! 18.12.2024 13:32
In this solo episode, Chrissy discusses what she loved in 2024 and that made her year better in all the different categories. This is a fun, quick listen to get some suggestions for your personal & business life and to get to know a little bit more about what inspires her! Come be friends with Chrissy! website: www.partnerpartners.net insta: @businesspartnerpartners
Ep. 59/ Jeremy Elrod, Marketing Expert: Does Marketing = Social Media?, Keeping Up with Trends, How To Spend Your Limited Marketing Budget 11.12.2024 51:32
Chrissy sits down with Jeremy Elrod, Owner and Business Coach of The Candid Entrepreneur, Owner and Idealist at Ideal Scenario, and co- founder of Common Pops to chat all things marketing. Jeremy's career path has given him a wide and deep marketing education which you'll quickly find by listening to this episode and taking in all of the tangible marketing tips and mindset shifts he has to offer....
Statice & Greenville Outdoor Living: The Bunns Balance Running two Businesses Separately, but Very Much Together. 04.12.2024 45:02
The first episode of this kind: an interview with a couple who each run their own business, but share an office, ideas, and their family! Chrissy and Ryan sit down with Suzie Bunn and Steven Bunn to discuss everything from how to communicate with each other when you're each growing a new business, the ways they help each other out through brainstorming, growing, and holding each other accountable,...
Three Questions to Stir Up Gratefulness for your Business 27.11.2024 15:32
It's easy to think of all the parts of your business that make your life harder, but what if you took the time to think about what your business has brought you that makes you feel thankful? Join Chrissy as she guides you through the three questions that will lead you to feeling more grateful around your business. This episode leads you down a path of adjusting your mindset to see all the good, ev...
Be a Fly on the Wall: What's Not Working on our Podcast. 22.11.2024 19:58
Chrissy confronts Ryan with a surprise conversation about the future of the podcast that he never saw coming. We discuss the ways our podcast has worked well and what we're going to do differently moving forward. Learning to pivot in a business is an important skill to have and we're employing this skill as we move forward with our podcast. To break it down: you'll be hearing more from Chrissy and...
Small Business Finances from a CPA: The Pigs Get Fat, the Hogs Get Slaughtered. 13.11.2024 37:05
Scott Karr, Mountain Goat's CPA, sits down with Chrissy to offer his time and wisdom with small business accounting. We discuss everything from what expectations you should have of a CPA, how to avoid tax problems, and biggest mistakes small business owners make with their finances. This is a must listen for any small business owner because the practicality is priceless in this one! Give it a list...
Ep. 54/ Rabbit Crest Farms: Farmer Florists, Hot Sauce to a Full Farm, A Power Point Business Plan, and Volunteering to Learn. 06.11.2024 45:25
Sarah and Elijah Kivett own and operate a small organic, no-till farm near Greenville, SC that has grown from 20 to 100 fifty foot beds in a little over a 2 year span where they grow vegetables and flowers that are sold at local farmer's markets and through u-pick opportunities on their farm. We discuss many topics in this episode including selling everything you own to invest in your dream, learn...
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