Park Howell, Brand Story Strategist
Business of Story
The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
Author
Park Howell, Brand Story Strategist
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
#225 Simple vs Complex Narratives: Which Works Better? 02.12.2019 1:05:48
Andrew Revkin, Director of Initiative on Communication Innovation & Impact for the Earth Institute at Columbia University, creator of the Dot Earth blog, author and former science and environmental writer for the New York Times, explores the power of simple and complex narratives for the sustainability of your message and mission. Business of Story is proudly sponsored by Sendible, a powerful soci...
#224 How Barefoot Wines Grows Through Business Audio Theater 25.11.2019 1:02:04
Michael Houlihan and Bonnie Harvey, founders of Barefoot Wines, and co-authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand , reveal how they use business audio theater for more compelling brand storytelling. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help b...
#223 How to Storytell to Generation Z 18.11.2019 1:05:11
Sarah Weise, CEO of Bixa, an award-winning research firm, and author of Instabrain: The New Rules for Marketing to Generation Z, shares how to storytell to this young and enormous consumer market. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for yo...
#222 Why Your Brand Storytelling Needs to be Familiar, But Novel 11.11.2019 57:08
Derek Thompson, a staff writer for The Atlantic, host of the Crazy/Genius podcast and author of Hit Makers: The Science of Popularity in the Age of Distraction , shares the magic of familiarity and novelty to make your stories connect with the human mind and move your audiences to action. Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 d...
#221 How to Align Employees With Your Brand Story 04.11.2019 45:46
Christopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience Economy, explores how to enroll and align your people to fulfill the promises you make in your brand storytelling to win customers. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/StorytellingTools Like wh...
#220 How to Turn Adversaries Into Allies With Your Storytelling 28.10.2019 1:02:04
Bob Langert, the Senior Sustainability Advisor for The Context Group, retired VP of Sustainability at McDonald's and author of The Battle to Do Good: Inside McDonald's Sustainability Journey , shares how you can create allies for your social causes by honing your purpose-driven storytelling skills. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business...
#219 Can Story Structure Make Your Content Viral? 21.10.2019 57:44
Keith Quesenberry, author of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, shares findings from his latest study on how intentional storytelling using a five-act story structure will provide you greater odds of your content going viral. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http:...
#218 You Never Know Where Your Story Will Take You 14.10.2019 50:47
Jeff Friedman, co-owner and captain at Maya's Legacy Whale Watching, and his wife Joelle Prochera explain how having the courage to follow a calling has resulted in an incredible story with profound impacts. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event .
#217 10 Stories Purpose-Driven Leaders Tell 07.10.2019 53:33
Paul Smith, author of The 10 Stories Great Leaders Tell , walks you through the story examples and why, how and when you tell them to grow your people and your purpose-driven brand. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event .
#216 How to Amp Up Your Stories for Purpose-Driven Brand Marketing 30.09.2019 1:00:40
Alycia de Mesa, Founder of de Mesa Training & Advisory, an author of several books on branding and a classically-trained improvisational harpist shares how to create greater impact for good with your purpose-driven brand stories. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/StorytellingTools Like what you hear? Bring Pa...
#215 Why Your Audience's Voice is Crucial in Your Storytelling 23.09.2019 1:03:06
Kahlil Ashanti, an entertainer/entrepreneur who was a performer in the United States Air Force and Cirque du Soleil, created the pay-what-you-want ticketing platform of WeShowUp.io from lessons he learned by always placing his audience front and center in his storytelling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/Stor...
#214 How HBO's Real Sports Tells Stories on Purpose 16.09.2019 49:55
Chapman Downes, the Peabody award-winning producer for HBO's Real Sports with Bryant Gumbel, now in its 22nd season, details how they craft stories that attract an avid audience and sometimes change the world through the telling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/StorytellingTools Like what you hear? Bring Park...
#213 Why Brand Storytelling is an Endurance Sport 09.09.2019 49:41
Bill Rozier, a World Marathon Majors conqueror and digital marketing pioneer responsible for a $100+ million pipeline in annual revenue for the $2 billion telco giant Ciena, shares his secrets for winning the endurance race of brand storytelling for B2B enterprises. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/Storytellin...
#212 Learn How to Excel Through the Stories You Tell 02.09.2019 51:38
Shaan Patel, founder of Prep Expert, a Shark Tank and Mark Cuban backed company, earned his MD/MBA from Yale and USC and is a dermatology resident physician at Temple University, teaches high school students how to use storytelling techniques to excel with the SAT & ACT tests and in life. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : ht...
#211 How to Use the Transformative Power of Story for Social Causes 26.08.2019 1:10:11
Jessica Blank, award-winning writer, director, actor and story consultant explores how storytelling can connect, inspire and motivate people to transform society for the better. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event .
#210 How to Disrupt the Publishing Industry With Your Book 19.08.2019 48:13
Mitchell Levy is a global credibility expert, TEDx speaker, and international best-selling author of over 60 books shares how you can be an Amazon bestselling author in four months. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event .
#209 How Selfless Service Will Grow Your Brand Story 12.08.2019 1:06:10
Jonathan Keyser, author of You Don't Have to Be Ruthless to Win , shares his disruptive approach to "Selfless Service" that has helped him build Arizona's largest commercial real estate brokerage firm and one of the fastest-growing in the country. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/StorytellingTools Like what yo...
#208 How to Turn Your Side Hustle Story Into an Epic Success 05.08.2019 49:51
Tommy Griffith, founder of ClickMinded, journeyed through PayPal and Airbnb as an SEO expert to start his own firm that teaches digital marketing and shares how being naïve, courageous and a bit lucky will lead to a great business and story. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/StorytellingTools Like what you hear...
# 207 What Brand Stories Women Want to Hear 29.07.2019 50:08
Jamie Dunham, President, and Founder of Brand Wise shares what brand stories women want to hear and connect with from brands and why it matters. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event .
# 206 How Storytelling Turns Argument Into a Positive Discussion 22.07.2019 1:01:29
Gerald Graff and Cathy Birkenstein, authors of the wildly popular book on academic writing called They Say/I Say: The Moves That Matter in Academic Writing , share how you can use these communication templates to win over an audience while selling your point-of-view. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/Storytelli...
#205 How to Compound the Growth of Your B2B Brand with Storytelling 15.07.2019 44:52
Robert DiMeo, Co-Founder and Managing Director at DiMeo Schneider & Associates, a Chicago-based investment consulting firm and author of 50 Billion Reasons to Grow Your Practice: A Guide to Success & Enjoyment for Investment Advisors , shares how to compound the growth of your purpose-driven B2B practice with business storytelling. Become a Master Storyteller Grab your free copy of The 5 Stages...
#204 How to Apply the Art of Visual Storytelling 08.07.2019 46:42
Payman Taei, founder of Visme, a leading visual communication tool, draws out how you turn your data into drama through the use of visual storytelling and infographics. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event .
#203 How to Use Storytelling to Change Entrenched Views 01.07.2019 1:00:07
Rick Smith, founder of TASER (Now Axon) and author of The End of Killing: How Our Newest Technologies Can Solve Humanity's Oldest Problems , shares how a story is the only way to change what many Americans value as the right to bear arms that leads to the senseless deaths of tens of thousands of people into believing in a technology solution that makes killing obsolete. Become a Master Storytell...
#202 How to Tell Short Stories When the Stakes are High 24.06.2019 1:01:11
Kymberlee Weil of Strategic Samurai has coached 300+ TEDxspeakers and shares how to find your core idea, transform it into an unforgettable message using story, structure and staging to move people to action. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event .
#201 Why Your Brand Story is Essential for Survival 17.06.2019 56:17
Drew McLellan, president of the Agency Management Institute, shares best practices for running your advertising, public relations, web, digital or design agency starting with understanding your origin story and why you do what you do. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story : http://bit.ly/StorytellingTools Like what you hear? Bring...
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