Business Of Motorsport Powered by Vaucher Analytics

Relevant links: The original article on the Vaucher Analytics website Link to an analysis of cost escalations in INDYCAR safety equipment INDYCAR is facing severe cost escalations, with team budgets up by 20–40% in 2024 alone.  In this episode, we unpack the sources of these increases and explain why simply cutting costs won’t be enough.  Drawing on insights from various parts of the motorsports i...

Direct link to the article on the Vaucher Analytics website. In this episode of Return on Racing , we go beyond the standard LMGT3 cost breakdown and deliver a strategic audit designed to help teams save money, without compromising performance. If you’re a team principal, operations manager, or racing finance lead in the WEC paddock, this episode is your blueprint.  We break down five key audit ar...

Link to the full LMGT3 cost breakdown analysis on the Vaucher Analytics website. How much does it really cost to run an LMGT3 team for a full season? In this episode, we break down a hypothetical €5.2M seasonal budget line by line, covering everything from personnel to parts, logistics, testing, marketing, and more.  Whether you're building your first sponsorship pitch or auditing your curren...

Link to the full article on the Vaucher Analytics webpage. In this episode of Return On Racing , we expose 10 truths hiding in plain sight that explain why so many motorsports teams struggle, why sponsors hesitate, and why certain series stall while others surge.  From cost control to sim racing ROI to why being a “media brand with cars” is the future, these insights aren’t just provocative, they’...

Link to the full article on Vaucher Analytics' website with supporting links and information. Costs are rising. Sponsor budgets are tightening. And the dream of going racing? It’s becoming harder to fund than ever.  In this episode, we break down why the economics of motorsports are shifting fast, from inflation and tariffs to crowded grids and fragile sponsor pipelines, and what drivers and...

Link to the full article with associated supporting information. Motorsport has never been safer for drivers, but what about fans? In this episode, I share my experience attending the 2025 6 Hours of Spa, where a crowded pit walk revealed an overlooked risk: the lack of structured crowd control at major racing events. Based on a recent article from Vaucher Analytics, we explore: How modern motorsp...

The full script with associated material is linked here on the Vaucher Analytics website . In this episode of Return on Racing , we explore why sim racing is one of the most powerful, yet very underused, marketing tools in the automotive world.  From mono-brand legacy titles like Test Drive: Ferrari Racing Legends to today's ultra-competitive sim platforms, we break down how brands can go bey...

The Porsche 963 RSP isn’t just a Hypercar, it’s a masterclass in motorsport marketing. In this episode, we break down why this limited-run showpiece isn’t really about lap times.  It’s about brand strategy. From Le Mans timing to visual callbacks that tap into Porsche’s most iconic models, the RSP exemplifies what happens when a manufacturer understands that racing is a platform to build desire, n...

Full results for this analysis are available on the Vaucher Analytics Insights page . In racing safety is mandatory, a moral imperative you could even say.  But at the financial level, meeting this moral imperative is costly for teams. In this episode of Return On Racing, we rewind to the 1977 Indy 500 broadcast to extract a rare dataset: a full list of driver safety gear with prices. Then we brin...

Welcome to the first episode of Return On Racing , the podcast that cuts through the noise and digs into the business of motorsport. I’m your host, David Vaucher: consultant, strategist, and the mind behind Vaucher Analytics. In this kickoff episode, I lay out what this show is really about: Not lap times. Not driver drama. Not memes. We’re here to talk about what keeps teams alive, sponsors inves...