David Vaucher
Business Of Motorsport Powered by Vaucher Analytics
Business Of Motorsport is the podcast where motorsport meets money. Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Author
David Vaucher
Category
Podcast website
Latest episode
May 12, 2026
Where to listen?
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Episodes
Chinese EVs and the “Sheinification” of the Automobile Industry 12.05.2026 12:06
Relevant links for this episode: Chinese EVs and the "Sheinification" of the Automobile Industry Chinese EVs: Strategic Options For Legacy Carmakers Turning the Tables: How Legacy Automakers Can Counter the Chinese EV Onslaught France's EV Recommendations Are Missing One Crucial Dimension Chinese EVs are usually analyzed through a supply-side lens: subsidies, battery supply chains,...
From Virtual Simracing to Real-World “Simshifting”: Why EVs Could Become Real-Life Sim Rigs 07.05.2026 10:54
Relevant links for this episode: From Virtual Simracing to Real-World "Simshifting": Why EVs Could Become Real-Life Sim Rigs The Drivecast: Porsche Set Hyundai As the Bar For Fun EVs. Let That Sink In. Inside Sim Racing Expo 2025: Passion, Progress, and a Market Searching For Maximum Grip Unlocking the Business and Racing Potential of Sim Racing: Insights from Actual Race Driver Louis De...
The Brand Every Racing Team Should Aspire to Be Is… 05.05.2026 24:29
Relevant links for this episode: The Brand Every Racing Team Should Aspire To Be Is... Alpine's WEC Exit Raises a Bigger Question About the Value of Its Formula 1 Investment Are Rising Oil Prices Setting the Stage For Chinese EVs the Way the 1970's Oil Crises Launched Japanese Cars? The Business Case For Motorsport Chinese EVs: Strategic Options For Legacy Automakers Racing's Second...
Why Great Wall Motor Is Taking the Fight to Ferrari and Porsche With Its GT3 Announcement 27.04.2026 9:37
Relevant links for this episode: The New Guard: Why Great Wall Motor Is Taking the Fight to Porsche and Ferrari With Its GT3 Announcement Sportscar365: Great Wall Motor Developing First China-Built GT3 Car Download The Quartz Protocol via the Vaucher Analytics Chinese EV Strategy Hub The Business Case For Motorsport In this episode of the Vaucher Analytics Business Of Motorsport podcast, we bre...
Turning the Tables: How Legacy Automakers Can Counter the Chinese EV Onslaught 26.04.2026 18:07
Relevant links for this episode: Turning the Tables: How Legacy Automakers Can Survive the Chinese EV Onslaught France's EV Recommendations Are Missing One Crucial Dimension Porsche Could Become a Space Company? That, and More Predictions For When Cars Have Turned Into Roombas. The "Un-EV": Re-Thinking What An Electric Sports Car Should Be If BYD Enters Formula 1, Legacy Automakers&...
France’s EV Recommendations Are Missing One Crucial Dimension 23.04.2026 13:05
Relevant links for the episode: France's EV Recommendations Are Missing One Crucial Dimension Link to the full Senate report Chinese EVs: Strategic Options For Legacy Carmakers The Business Case For Motorsport In this episode, we break down the French Senate’s report on the future of the French and European automotive industries, and discuss the critical blind spot at the heart of its recomme...
Porsche Could Become a Space Company? That, And More Predictions For When Cars Have Turned Into Roombas. 18.04.2026 16:10
Relevant links for this episode: Porsche Could Become a Space Company? That, And Other Predictions For When Cars Have Turned Into Roombas Chinese EVs: Strategic Options For Legacy Carmakers The Next 100 Years Of Motorsport: What Will Racing Look Like In 2025? Is the shift to EVs just a distraction from the real revolution? In this episode, we explore a provocative hypothesis: EVs are merely a step...
The “Un-EV”: Rethinking What an Electric Sports Car Should Be 13.04.2026 19:04
Relevant links to this episode: The "Un-EV": Rethinking What An Electric Sports Car Should Be A Great Idea or Sacrilege? We Test a Jaguar E-Type Converted to an EV Chinese EVs: Strategic Options For Legacy Carmakers In this episode, we break down why legacy automakers like Porsche are struggling to make EV performance cars truly desirable, and why the issue is something deeper than techn...
Why Legacy Automakers Must Keep Racing In Motorsport to Protect Their Sales in China 31.03.2026 15:36
Relevant links for this episode: Download The Quartz Protocol Why Legacy Automakers Must Keep Racing In Motorsport To Protect Their Sales In China If BYD Enters Formula 1, Legacy Automakers' Last Automotive Advantage Disappears The Business Case For Motorsport China is a critical competitive arena in the global automotive industry, not only in terms of volume, but also in shaping the future...
Alpine’s WEC Exit Raises a Bigger Question About the Value of Its Formula 1 Investment 23.03.2026 10:53
Relevant links for this episode: Download The Quartz Protocol Alpine's WEC Exit Raises a Bigger Question About the Value Of Its F1 Investment The Business Case For Motorsport If BYD Enters Formula 1, Legacy Brands' Last Automotive Advantage Disappears In this episode, we break down what Alpine’s planned exit from the World Endurance Championship really signals, and why it raises a much...
Formula E’s Moment: Why Rising Energy Prices Could Make Electric Motorsport Strategically Essential For Automakers 16.03.2026 16:37
Relevant links for this episode: Formula E's Moment: Why Rising Energy Prices Could Make Electric Motorsport Strategically Essential For Automakers If BYD Enters Formula 1, Legacy Brands' Last Automotive Advantage Disappears Are Rising Oil Prices Setting the Stage For Chinese EVs' the Way the 1970s Oil Crises Launched Japanese Car Brands? The Business Case For Motorsport Chinese EV...
If BYD Enters Formula 1, Legacy Brands’ Last Automotive Advantage Disappears 10.03.2026 11:00
Relevant links for this episode: Are Rising Oil Price Setting the Stage for Chinese EVs the Way the 1970s Oil Crises Launched Japanese Cars? Download The Quartz Protocol The Business Case For Motorsport Reports that Chinese EV giant BYD is exploring a potential entry into Formula 1 represent something far bigger than a new team joining the grid. In this episode, we break down why a BYD move into...
Are Rising Oil Prices Setting the Stage for Chinese EVs the Way the 1970s Oil Crises Launched Japanese Cars? 10.03.2026 14:35
Relevant links for this episode: Are Rising Oil Prices Setting the Stage for Chinese EVs the Way the 1970s Oil Crises Launched Japanese Cars? The Car That Killed Godzilla Oil prices are rising again, and that prompts an important historical question: could energy shocks now accelerate the global adoption of electric vehicles, the same way the oil crises of the 1970s accelerated the rise of Japanes...
The Business Case For Motorsport 09.03.2026 11:48
Relevant links for this episode: The Business Case For Motorsport The Business Of Motorsport Substack Why do so many automotive manufacturers enter motorsport with enthusiasm, only to struggle later to justify the investment? In this episode, we'll explore a fundamental issue facing racing programs across the industry: most brands do not actually have a motorsport ROI problem, they have a m...
The Death of the Iconic Racing Livery, And What Teams Must Change to Revive It 10.01.2026 22:04
Relevant links for this episode: The Death of the Iconic Racing Livery, and What Teams Must Change to Revive It Lancia, Legend of Rally documentary Chinese EVs Vs. Europe Strategy Hub Ron Dennis Is the Steve Jobs of Formula 1, Here Is His Commercial Playbook Racing's Second Revolution - Part 1: Why Motorsport Teams Must Move Beyond Sponsorship Racing's Second Revolution - Part 2: The N...
Going Racing Is No Longer Optional: Why Emotion Will Decide the Future of Car Sales 18.12.2025 12:31
Relevant links for this episode: Racing Is No Longer Optional: Why Emotion Will Determine the Future of Car Sales The "Forever Car": Why Longevity Is the Luxury Advantage Against Chinese EVs The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now...Or Be Crushed By Chinese EVs Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About Money Sign up for...
The Vaucher Analytics State of Motorsport 2025: Formula 1 12.12.2025 15:33
Relevant links for this episode: The Vaucher Analytics State of Motorsport 2025: Formula 1 The Vaucher Analytics State of Motorsport 2025: The WRC The Vaucher Analytics State of Motorsport 2025: The WEC and IMSA The Vaucher Analytics State of Motorsport 2025: IndyCar Who Cares If the F1 Movie Is Inaccurate? It's Drive To Survive at 18,000 RPM The Next 100 Years of Motorsport: What Will Ra...
The “Forever Car”: Why Longevity Is the Luxury Advantage Against Chinese EVs 12.12.2025 12:34
Relevant links for this episode: The "Forever Car": Why Longevity Is the Luxury Advantage Against Chinese EVs Sign up for the Return On Racing newsletter Chinese EV manufacturers are structurally better positioned for a world of fast product cycles, software-driven obsolescence, and disposable hardware. And yet, legacy automakers still have a card to play, one that has been the foundat...
Part 2 - The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now…Or Be Crushed By Chinese EVs 11.12.2025 23:28
Relevant links for this episode: The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now...Or Be Crushed By Chinese EVs The Next 100 Years of Motorsport: What Will Racing Look Like In 2125? Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About Money The Porsche 963 RSP Is a Masterclass In Motorsport Marketing Sign up for the Return On Racing newsletter In...
Part 1 - The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now…Or Be Crushed By Chinese EVs 11.12.2025 23:39
Relevant links for this episode: The Swiss Watch Strategy: Why Legacy Automakers Must Pivot To It Now...Or Be Crushed By Chinese EVs The Next 100 Years of Motorsport: What Will Racing Look Like In 2125? Sign up for the Return On Racing newsletter In this episode, we explore a provocative thesis: the future of legacy carmakers may depend not on more tech, more screens, or more range, but on adopt...
The Vaucher Analytics State of Motorsport 2025: The WRC 08.12.2025 16:19
Relevant links for this episode: The Vaucher Analytics State of Motorsport 2025: The WRC The Vaucher Analytics State of Motorsport 2025: The WEC and IMSA The Vaucher Analytics State of Motorsport 2025: IndyCar Platform Wars: What Video Game Consoles Can Teach Us About Motorsports Regulations In the WEC and WRC Hayden Paddon's View On the State of Rallying (via SPIN, The Rally Pod) Sign up for...
Part 2 - The Next 100 Years Of Motorsport: What Will Racing Look Like In 2125? 27.11.2025 22:58
Relevant links for this episode: The Next 100 Years of Motorsport: What Will Racing Look Like In 2125? Racing's Second Revolution (Part 3): The Roadmap to Move Away From Sponsorship and Towards Owned Revenues Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About Money The BlackBird66 project Sign up for the Return On Racing newsletter What will motorsport actuall...
Part 1 - The Next 100 Years Of Motorsport: What Will Racing Look Like In 2125? 27.11.2025 21:44
Relevant links for this episode: The Next 100 Years of Motorsport: What Will Racing Look Like In 2125? Racing's Second Revolution (Part 3): The Roadmap to Move Away From Sponsorship and Towards Owned Revenues Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About Money Sign up for the Return On Racing newsletter What will motorsport actually look like in the year...
"A Racing Series Is a Business Model Disguised As a Rulebook" - The Vaucher Analytics State of Motorsport 2025: The WEC and IMSA 21.11.2025 21:31
Relevant links for this episode: The Vaucher Analytics State of Motorsport 2025: The WEC and IMSA The Vaucher Analytics State of Motorsport 2025: IndyCar Platform Wars: What Videogame Consoles Can Teach Us About Regulations in the WEC and the WRC The Scorecard - Drive To Survive : Is Your Favorite Motorsport Series Ready For the Global Spotlight? The $3,000 Helmet: An IndyCar Case Study In Compli...
Racing’s Second Revolution - Part 5: The Objections That Will Define (Or Crush) Motorsport’s Next Business Model 06.11.2025 16:49
Relevant links for this episode: Racing's Second Revolution - Part 5: The Objections That Will Define (Or Crush) Motorsport's Next Business Model Racing's Second Revolution - Part 4: Building a Business Around Racing Independent of Sponsorship Racing's Second Revolution - Part 3: The Roadmap to Move Away From Sponsorship and Towards Owned Revenues Racing's Second Revolutio...
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