Business of Apps Podcast

In the 1980s, the world was all about personal computers. In the 1990s, computer games became a thing. Starting in 2009, the last decade has been about mobile apps. Why do apps either have a short lifetime and fail to find space in people’s lives, or are spectacularly successful because of implemented systems, processes, and frameworks? Today’s guest is Sean Casto, CEO at PreApps. Sean talks about...

Are you interested in rockets? Do you watch SpaceX launches? Then, you know what a rocket is and the launch metaphor came to mobile apps from the space industry. Today’s guest is Luca Mastrorocco, co-founder of REPLUG, a mobile app marketing consulting agency based in Berlin. Luca talks about a holistic approach to app growth scaling. Today’s Topics Include: ✔️ REPLUG: Services include ASO, paid a...

Most of us wake up in the morning, check the weather, then the traffic on the way to work,  unless your office isn’t your desk, sitting next to your bed, and of course, catch up on social media. Throughout your day, you  spend time launching apps on your smartphone, smartwatch, or tablet. Today’s guest is Ariel Michaeli from Appfigures, which takes a holistic view on the app industry  as a whole a...

What are most app marketers doing this year compared to last year? Probably not what they planned on, which was incremental app growth techniques and trying new user acquisition channels. Instead, they are trying to adapt their businesses to the world because of COVID-19. Today’s guest is Lisa Kennelly, Chief Marketing Officer at Fishbrain. Lisa shares how Fishbrain has been dealing with the new a...

If you live in the United Kingdom and have kids under 5 years old, then there’s a big chance that they play with apps on their tablet developed by the British Broadcasting Corporation (BBC). Today’s guest is Ian Irving, Senior Search Engine Optimization (SEO) and App Store Optimization (ASO) Specialist in the BBC Children’s and Education Department. Ian talks about what it takes to manage app mark...

Silicon Valley entrepreneurs are known for chasing small ideas with big money, but what about chasing big ideas with big money? Today’s guest is Aleksandra Reinert, Growth Marketing at OLIO, a London-based company with a big mission. Aleksandra talks about the scale and significance of problems that OLIO was built to solve and the story of the app's growth. Today’s Topics Include: ✔️ Food Waste: H...

Do you exercise? At home or at the gym? Most of us have changed our behaviors and switched to digital fitness to stay in shape - especially because of the COVID lockdown. Today’s guest is Jimmy Davis, Head of Acquisition and CRM at Fiit, an app that is trying to build a community of fitness lovers to ensure that digital and physical fitness complement one another - just like a marriage. Today’s To...

On this week episode we continue our coversation about TikTok and this time we're taking a close look at factors that have been fueling its exponential growth within just a couple years. Today’s guest is Oliver Yonchev, Managing Director at Social Chain, which uses media, marketing, and technology to build brands. Oliver talks about what makes TikTok tick. How does the most successful Instagram an...

With more than 500,000 brands worldwide in more than 2,000 product categories, they are all competing for your attention. To meet the demand of reaching out to more people, new marketing channels take off. Once in a while, a truly remarkable channel emerges.  Today’s guest is Evan Horowitz, CEO of Movers + Shakers. Evan talks about best practices for brands to connect with audiences to win new cus...

It's been a second year as the whole world has been dealing with the COVID-19 pandemic. Obviously, mobile app businesses are being impacted by this pandemic as well, for many app onwers it has changed their app development plans and how they market their apps.  On this episode we have Grzegorz Garczyński, Director of Global Performance Marketing at Booksy to talk about how COVID changed how people...

When marketers run mobile advertising ad campaigns, just like with any business, or any situation in our life for that matter,  they need to make short and long-term decisions. Psychologically we’re wired towards making short-term decisions. And so it’s quite natural that some app marketers are still focused on short-term marketing channels that bring them revenue fast. Today’s guest is Jess Overt...

We're in the second year of the COVID-19 pandemic, it influenced every single area of our live, including mobile, of course. To get a bird-eye view on the mobile app ecosystem, we invited the industry standard mobile data and analyics company to talk about 2020 and 2021 in mobile. So today we have a returning guest - Amir Ghodrati, Director - Market Insights at App Annie. Amir talks about the Stat...

Growing the app's user base is what on an app marketer's mind from Monday till Friday and possibly on weekends as well. Going international is one of the ways to expand an app's user base. Today’s guest is Victoria Chen, International Growth Lead at Flowkey, a piano learning app for beginners, returners, and advanced players. Victoria is sharing her experience of the app's localization and helping...

How do people discover mobile apps these days? Via a built-in search on the App Store and Google Play, about 65% of app downloads are powered by search. The other route - online ads in your Instagram feed, on YouTube, on TikTok, Snapchat, Twitter, Readit and on and on. How do app marketers take advantage of search as an app marketing channel? Right - they do the App Store Optimization (aka ASO). B...

Fact - people are tired of ads, especially on mobile. Because of such a variety of options they're bombarded in their Instagram / Facebook feeds, inside apps, on websites and of course on YouTube and Google, it is hard to expect a level of engagement app brands need from them to increase their sales.  There is a way to solve this problem and achieve a high level of engagement - launch a higher pur...

Mobile app growth and how to achieve it are in the center of any well-thought app marketing strategy. You may power your app growth with paid marketing or the product itself may lead its growth. Every app has a diverse audience, some people find the app extremely useful and use it enthusiastically. Others are less engaging, and then there are those who download apps but hardly if ever, use them. D...

On this episode we're talking about app users retention - one of the hardest nut to crack for any app marketer. The method to crack this nut we're suggesting is out-of-the-box thinking. Sink or think? When you’re trying to solve a problem, no matter how hard you try, it can all be in vain. That’s when it’s time to think out of the box by being a lifelong learner. Today’s guest is Catherine Bostian...

Today mobile app marketers are in a constant battle to connect apps with as many users as possible and their battle field are the Apple's App Store and Google Play store. After years of fierce competition, both Apple and Google have won the app war. Apple got the premium part of the market by delivering high-quality apps, but Google successfully scaled to reach a much broader market segment. Today...

Ask a professional app marketer "what is in your marketing toolbox?" and he'll tell you - App Store Optimization, Paid User Acquisition, Influencer Marketing, PR, podcasts, TV and radio. Now, you can split all that app marketing techniques into two buckets: Organic and Paid. Organic relies on distribution channels that you don’t spend your money on. With paid, you do. It’s that simple. As an app m...

A mobile app user acquisition funding is a crucial process every app business owner should know well to succeed. Too often it's being neglected and it leads to an app project failure. In this episode we want to fill the gap for app developers and brands and talk about an app projects funding. Today’s guest is Martin Macmillan, CEO and co-founder of Pollen VC—a financing model for mobile apps and g...

How old were you when you got your first smartphone? These days, 98% of the Generation Z demographic have a smartphone and owned their first one by the age of 10. Why? Apps.  Today’s guest is Lexi Sydow, Senior Market Insights Manager at App Annie. Lexi talks about how to build a winning Gen Z mobile marketing strategy. If you were born in the mid-to-late 1990s to early 2010s, then you’re part of...

How do app marketers engage consumers and keep them using their apps? This is not a trivial question. For the last several years, one of the top problems marketers had with their apps was a User Churn. The numbers are staggering - around 30% of users used an app within the first day since they had downloaded it and only about 10% or less within the next 30 days.  But don’t lose sleep over app rete...

App data - how much does this notion actually tell you? It's been one of the most popular catch phrases but it seems its popularity doesn't really match its comprehension. For the past 12 years, Apple has been establishing a huge mobile ecosystem with millions of developers building apps for iOS. What allows all those developers to build successful app businesses? Data for their app’s performance...

Mobile ad fraud has been a dark shadow on the entire mobile advertising industry for a number of year by now. It's been growing fast - fraudsters keep inventing more sophisticated ways to steal, fraud detection and prevention companies do their best to keep up and being able to detect new kids of fraud and help brands to minimize its impact on their bottom line. It is the ongoing battle. One would...

Do you listen podcasts? Since they emerged as a new medium on iTunes in early 2000, they’ve grown to a huge source of information for people about pretty much anything you can think of. Last year alone, 90 million people in the United States listened to podcasts at least once a month. They spend hours listening to hosts that they trust talk about all kinds of topics. Today’s guest is Julie Booth,...