Business of Apps Podcast

There is a good, very well-established principle in marketing - know your customers. Whatever app you need to market, your first priority needs to be to get to know people you’ll be marketing your app to. It is how you will be able to find places online where to approach them, what ad creatives to use, and what tone of your ad should be to speak their language. You need to answer the following que...

Alright, if you ever traveled somewhere by plane you’ve got a chance to hear this announcement “Boarding complete”. If you were lucky to buy a ticket on a cruise ship, that long process of staying in the queue and getting yourself and your stuff on the ship is called onboarding. Where else do you have a chance to encounter this notion? Well - mobile apps! To explain what exactly do we mean by that...

Ok, here is the thing -  even if you aren’t into tech, you can see Apple Incorporated being mentioned in the news pretty much on a daily basis. These days, a big chunk of this coverage is dedicated to the situation around Apple’s monopoly with its App Store. And one of the central figures in that story is in-app purchases. A quick recap of how app developers have been making money with apps over t...

Alright, every once in a while I like to begin an episode with a question to the audience - what do you do every morning? You brush your teeth, at least I hope so, have your breakfast, take a shower. Am I missing something? Yes - you check your Instagram or TikTok feed. Why do you do it? This is the question for another time and another episode. Right now, my point is that sometimes in those feeds...

Today, there are about 27 million app developers worldwide, it's a big, diverse and dynamic community of mobile software developers who build apps for iOS and Android. If you ever watched the Apple’s keynote presentations at WWDC, you saw some of them talking about apps they pour their heart into. It’s remarkable to see the commitment of these people to develop an app that will make a difference i...

Have you ever had this feeling when you’re working on something, you’re focused on relevant information only, you know exactly what you’re supposed to be doing the next moment? This feeling may last minutes and hopefully more. This can be the moment you’re building a marketing plan for your mobile app, or writing a creative for an ad to promote your app or dig deep in numbers for your current app...

Remember when Apple introduced ATT framework this spring, one of the remarks you could hear in the app marketers circles was “all right - the app retargeting is doomed”. I think you shouldn’t be surprised by such reactions and remarks. We live pretty stressful lives right now, people tend to be emotionally triggered at anytime but these days especially. But there are emotions and there are data. T...

To say that we live in a time of change would be a big understatement. Pick up any area of your life and you can find a substantial change there. Many changes were caused or accelerated by COVID-19 last year. In the mobile app industry specifically, a titanic shift was caused by the notion of privacy, the safety and ownership of people’s digital information. Questions such as “How people can prote...

When you buy any digital product or service, you have two options. You pay for it or get it for “free.” Both have pros and cons, but the free option is intertwined with what we call in a society - Privacy. You should give your consent and be aware of the consequence of your action to collect personal data. Today’s guest is Martje Abeldt, Chief RevX Officer at RevX,  the company that helps app mark...

What does it take to create a mobile app to succeed on a highly competitive e-commerce market? Do you remember a few years ago we used to hear this catchy phrase “Yep, there is an app for that!”. It was about the novelty of mobile apps. Well, today with several million mobile apps in the world, you don’t hear it anymore. The days of that mantra are over. These days, a mobile app is a vehicle for a...

 iOS 14.5. If you aren’t in the app marketing industry, this version number of the Apple’s mobile operating system won’t tell about the whole drama associated with it. It is just what the Settings app on your iPhone suggested you to update your smartphone with. That’s it.  But if your job is to promote mobile apps, I bet you’ve been following the fallout of its release by Apple this spring real cl...

As you're reading these lines, around the world dozens and dozens of app marketing teams work on brainstorming new ideas to give their app a leg up on competition. They crunch data from app analytics tools, trying to figure out why people churn away from their app, decide on plugging in a new app user acquisition channel and so on. The list is endless. If you put together all those activities toge...

One of the pillars of the app marketing are formats - how information about apps is packed and presented to people on various advertising platforms. It's one thing when it's about connecting via ads a mobile app with people who need that app, it's another when retaining app users is at stake. Mobile app users churn is a continuous challenge app marketers face around the globe, from small indie dev...

Every app marketer is on a quest to acquire more users for her or his app. Today’s app marketing toolbox consists of such well time-proven tools as App Store Optimization, Paid User Acquisition via ad networks, paid ads platforms from Facebook, Google, Twitter, Pinterest and such, as well as content marketing, PR, ads in podcasts, on TV, radio and even good old outdoor ads. But when it comes to iO...

Year in, year out Apple has been improving its mobile operating system that every iPhone runs on - the iOS. This year its 15th version has just hit the market. In some years, Apple’s focus is on introducing new features, others on polishing some features, sometimes they don’t get a particular feature right from the first shot and they need to revisit it again next year - Apple’s engineers are huma...

We are more than a year and a half into this pandemic and, aside from the multiple challenges it’s brought into our lives, there is this one - are you ready to volunteer to help others, providing your business’s services for free? Are you entirely focused on your own survival or you are willing to help people to relieve some of the challenges they’re going through? In this episode, Nick, Managing...

One of the biggest differences in a life of a marketer, from let’s say, 10 years ago is that today a big chunk, of not entire, marketing campaign that she or he runs for a brand's product or service takes place on social media. But the reason why marketing on social media really works is people. Influencers Or Creators. Now question is - how much do they charge? Well, the answer is classic - it de...

Even if you aren’t a tech pundit, who has been following all stories about social media companies, inevitably you stumble upon a breaking story about Facebook, Instagram, YouTube, TikTok that talks about their negative impact on our society, on teenagers’ mental health and even on the democracy itself. You may get an impression that there is no way how you can design a social network differently,...

On the enormous landscape of mobile apps, there are two special categories that have been grabbing a lot of businesses attention - SAAS (stands for Software As a Service) and App Subscriptions. Both generate tens of millions of dollars for such companies as Slack, HULU, Netflix, Spotify and others. While there are obvious differences between these two, like it's a lot easier to get loads of users...

At this point, It wouldn’t surprise any app marketer that to acquire users for their apps they need to do both - App Store Optimization to get native traffic and run paid search, among many performance marketing, ad campaigns. It’s given. But the question they may have - what about bidding on their brand keywords? Should they do that? They’ve heard other folks do it and now they’re trying to answe...

ASO (aka App Store Optimization) has been an app marketing service for a quite a while. Soon after the Apple’s App Store was launched back in 2008, people began to wonder how to get more downloads for their apps on the store and Google Play market joined the party shortly after. It’s 2021 and it’s time to take a fresh look at ASO and see how it can actually work with other areas of the digital mar...

Everybody loves music, right? Maybe not the same music, but all the songs you want to hear are at your fingertips. What if you want to do more than just listen, like create and write music? Our today’s guest, to tell you the story of an app growth, is Seth Miller, CEO at Rapchat, which lets you create music and beats without using a computer to be heard, record, share, and get noticed. Today’s Top...

The app growth is the most popular and challenging topic among mobile app marketers. Pull away couple app marketers, get them some coffee and chances are they will drag you into a conversation about mobile app growth. A mobile app lifecycle is a marathon that, like any other growth of a 🌱, crystal,  👶, it requires knowledge, planning and dedication.  In this episode Nicole Chin, growth marketer...

It’s mostly certain that many of you may being following so-called influencers on social media. You may follow Kim Kardasian or The Rock on Instagram or one of the came-out-of-nowhere girl or guy on TikTok who turned out to be so cool. And every once in a while you may even buy something that they introduced you to in videos. In other words - you know what is Influencer marketing first hand. By no...

Every June, software developers around the world eagerly wait for Apple to release what it has in store for them. Usually, it’s technical iOS and marketing application updates. Today’s guest is Justin Welter, VP of Brand Performance and Business Development at AdColony, which is a mobile in-app video network that helps publishers monetize their content through video ads. Today’s Topics Include: ✔️...