Business of Advice

Ever wonder how some creators go viral overnight — and use that attention to build relationships? In this episode, Cody talks with Hilary Billings, the co-founder and CEO of Attentioneers Agency who grew her TikTok account from 0 to 400,000 followers in just 40 days and amassed over a billion organic views. Hilary shares her formula for creating content that grabs attention, engages and builds tru...

What does it take to build a business that inspires thousands to conquer their perceived limits? In this episode, Cody Foster sits down with Marc Hodulich, co-founder of the groundbreaking endurance event 29029, to uncover the strategies that transformed a simple challenge into a thriving community. Marc pulls back the curtain on how he built a powerful, supportive community from the ground up — a...

How do you build a billion-dollar business portfolio and an even richer life? Jesse Itzler, a serial entrepreneur and adventurer, joins the Business of Advice podcast to share his unique journey and life philosophies. From starting as a rapper to founding and selling successful businesses like Marquis Jet and Zico Coconut Water, Jesse emphasizes the power of innovation, storytelling and authentici...

Can the principles that save a marriage also revolutionize your business and leadership? In this episode, Cody sits down with Kevin Bailey, a former Fortune 500 executive who traded the corporate ladder for a calling to restore relationships. As the co-founder of Reverence Restored, Kevin shares his incredible journey from the brink of divorce to rebuilding his marriage and turning his "mess into...

Get a front-row seat as we dive into the three transformative tracks shaping the future of financial practices. This special episode of the Business of Advice podcast unpacks the game-changing strategies shared at The Journey: Nashville. Hear how hiring a dedicated recruiter was the single most impactful decision for one firm and how a structured internal program for employee advancement boosts re...

Why is "dream big" the wrong advice for most entrepreneurs? In this episode of the Business of Advice podcast, Cody sits down with Liz Bohannon, founder of Seiko Designs (now Noonday Collection), bestselling author and Forbes Top 20 speaker, to unpack why starting small and taking action beats waiting for a lightning-strike moment. Liz shares her journey from quitting her corporate job at 22 and m...

What do high net worth clients really want? In this episode of the Business of Advice podcast, Cody sits down with Kevin Merrigan, chairman of Northrop & Johnson and a global leader in superyacht brokerage, to uncover the secrets to serving ultra-wealthy clients. With over 40 years of experience and more than 400 yacht deals across 15 countries, Kevin shares how he built trust with billionaires, c...

What's one of the keys to multiplying your leadership ability in your business? It may be who you bring on to help you lead. In this episode of the Business of Advice With Cody Foster podcast, Cody sits down with Chad Johnson, a leadership expert with decades of experience working alongside John Maxwell. Chad reveals his insights on how a chief of staff can transform your business, amplify your vi...

On this episode of The Business of Advice with Cody Foster, guests Don Yaeger and Brig. Gen. Bernard "Bernie" Banks explore how leaders can seize — or screw up — moments of opportunity. Prepare to gain key insights from their new book, "The New Science of Momentum," and discover how intentional actions can supercharge your leadership strategy. This conversation is a must-listen for financial advis...

What does it really take to grow your business? In this episode of The Business of Advice with Cody Foster podcast, Cody and members of the Advisors Excel leadership team break down the lessons they learned from attending five exclusive events with top advisors from around the country. You'll hear how these top advisors streamlined their strategies, improved client experiences and achieved remarka...

What does it take to lead with extreme ownership and build teams that thrive under pressure? Retired Navy SEAL, bestselling author and renowned leadership instructor Jocko Willink joins Cody to dive deep into his battlefield-tested wisdom. Jocko shares his insights on accountability, decision-making under stress and why discipline isn't a restriction — it's the key to unlocking freedom and long-te...

Running a successful business isn't just about profits and performance metrics; it's about people. In this episode of the Business of Advice podcast, Cody and David pull back the curtain on how they've used their business, Advisors Excel, as a force for good. From developing innovative employee benefits to transforming neglected neighborhoods and supporting local charities, they share the intentio...

Being great at your job and being a great leader require two very different skill sets. In this episode of the Business of Advice podcast, Cody and David reflect on their 20 years of leadership experience, sharing the lessons they've learned after stepping into leadership roles. From setting the pace to showing up in the toughest times, they unpack the 7 lessons every leader must master. Whether i...

Kicking off the 100 th episode with a bang! 💥 Join Cody as he and Advisors Excel co-founder David Callanan reflect on their entrepreneurial journey over the past two decades, sharing invaluable insights for anyone wanting to start a business. In this iconic installment of the podcast, these long-time friends and business partners share their top strategies for seizing opportunities, achieving sus...

Join us as we sit down with the legendary Coach K to uncover the leadership principles that shaped his extraordinary career at Duke University and Team USA Basketball. From building trust within a team to empowering others to grow, Coach K reveals actionable wisdom for leaders in any field. Whether you're managing a business or a basketball team, this episode will inspire you to prepare, lead and...

What separates good leaders from great ones? Bestselling author, entrepreneur and leadership expert Dan Martell joins the Business of Advice with Cody Foster podcast once again to break down the difference between transactional and transformational leadership — and why mastering the latter is key to scaling your business. Dan, author of "Buy Back Your Time" and mentor to countless entrepreneurs, s...

What's the difference between being great and staying great? Eric Thomas, considered by many to be the #1 motivational speaker in the world, joins The Business of Advice with Cody Foster to break down the power of the standard, building a legacy and what it takes to maintain long-term success. Plus, powerful moments on stage from his latest talk. A must-listen for financial professionals and leade...

Donald Trump returns to office in days, but what will his presidency mean for your business and clients? Becky Ruby Swansburg, CEO of Stonewood Financial, answers that to help us prepare for an enigmatic and opportunity-rich 2025, which she is calling "The Year of the Roth."

What leadership qualities separate winners from the rest? Adam Contos has forged an impressive career across multiple industries, turning every chapter into a valuable learning experience. From serving as a SWAT team commander to leading one of the world's largest real estate brands as the former CEO of RE/MAX and now investing in franchises through Area 15 Ventures, Adam's journey is rich with po...

What can a humble postal carrier teach us about excellence and leadership? When Mark Sanborn moved into his first home, he met Fred Shea, a mailman who stood out by delivering more than just letters. Fred embodied exceptional service, taking a deep interest in the lives of everyone on his route. Inspired by Fred's kindness and commitment, Mark wrote his bestselling book, "The Fred Factor." Now an...

As a former NFL Pro Bowl running back and founder of Hustle Clean, Justin has always approached life with a mentality of determination and hustle. Transitioning from the football field to the business world, he demonstrates how resilience and perseverance can turn challenges into opportunities. Justin is a shining example to aspiring entrepreneurs that adversity should not define you but rather re...

What happens when a nation finds trust and social skills in short supply? Lt. Col. Scott Mann, a decorated former Green Beret and founder of Rooftop Leadership, rejoins the Business of Advice with Cody Foster podcast for a special Veterans Day episode exploring how financial advisors and other organizational and community leaders can lean on authenticity to bridge societal divides and make a meani...

As the founder, chairman and chief investment officer of CAZ Investments, Christopher brings over 30 years of experience in both traditional and alternative asset classes. He also co-wrote the No. 1 New York Times best-selling book, "The Holy Grail of Investing," with Tony Robbins. Honored with the Texas Alternative Investments Association's Lifetime Achievement Award, Christopher is recognized fo...

Have you ever felt stuck in your personal or professional life, wondering how to break through to the next level? In this episode, Tony Robbins — bestselling author, philanthropist and motivational speaker whose impact has transformed millions of lives — shares his insights on achieving success both personally and professionally. With a history of working with top leaders and entrepreneurs to help...

As AI technology advances, many business leaders are contemplating how to integrate it effectively into their operations. According to Geoff Woods, embracing AI is no longer just an option; it is essential for any organization aiming to thrive today. Over the past year, he has devoted himself to educating leaders on harnessing AI to grow their businesses and enhance employee productivity. He delve...