Business Newsletter Recap

Episode nineteen is all about AI, but I promise I won't sell you a course! On this episode, we cover: Why buyers don't care that your product is AI-enabled, from Wouter Teunissen's AskCMO newsletter A handy guide to pulling themes from your reviews from Eddie Schleyner's Very Good Copy newsletter Tips to get your LLM to give you more creative and specific results, from Ruben Hassid's Substack A fr...

Episode eighteen is all about marketing psychology! On this episode, we cover: Omission bias, and how you can flip it to your advantage as covered in Katelyn Bourgoin's Why We Buy newsletter The numerosity heuristic, as covered in the Psychology of Marketing newsletter And more principles of marketing psychology and how to put them to work for your business Here are the links to the newsletters an...

Episode seventeen is all about sales! On this episode, we cover: The high anchor, courtesy of Nic Conley in The Follow Up newsletter Two sentences that can help you get more information from prospects and close better without being pushy from Alex Hormozi in Money In Under a Minute Sales pipeline data based on meetings per week from Jesse Pujji and the Bootstrapped Giants newsletter Here are the l...

Episode sixteen is a new format featuring some of the top guerrilla marketing examples I have ever seen, inspired by a recent edition of Nick Huber's Sweaty Startup newsletter. We cover: -Sidewalk hijacking -Interactive product giveaways and promotions -Advertising in urinals -Paving roads to protect customer orders Here are the links to the newsletters and people mentioned in the show: Today's sp...

Episode fifteen brings you insights from 3 top business newsletters: -Nick Huber shares guerrilla marketing examples that helped him grow his self-storage business in the Sweaty Startup newsletter. -Tyler Denk explains why building a business in public is so effective in the Big Desk Energy newsletter. -Nathan Baugh breaks down the hooks that Steve Jobs used to introduce the iPhone in the World Bu...

Episode fourteen brings you insights from 3 top business newsletters: -Jesse Pujji lays out a great framework for working at different levels of a business in the Bootstrapped Giants newsletter. -Tom Orbach corrects common thought leadership on color theory and what actually matters about colors in Tom's Marketing Ideas newsletter. -Codie Sanchez shares a timeless quote from Jeff Bezos about build...

Episode thirteen brings you insights from 3 top business newsletters: -Tom Snyder dives into the success of Dutch Bros. Coffee in the Marketer Gems newsletter. -Shaan Puri teaches a timeless marketing lesson with Super Mario in his One Minute Blog newsletter. -Kevin Indig shares the cautionary tale of Chegg in the Growth Memo newsletter. Here are the links to the newsletters and people mentioned i...

Episode twelve brings you insights from 3 top business newsletters: -The Psychology of Marketing shares how you can capitalize on the illusion of control in their self-titled newsletter. -Justin Gordon gives several examples of interview questions used by the top companies in the world in the Just Go Grind newsletter. -The Exit Five team shares how Kandji's CMO keeps her company up to date in thei...

Episode eleven brings you insights from 3 top business newsletters: -Katelyn Bourgoin showcases several buyer psychology principles in a customer's sales journey in the Why We Buy newsletter. -Wouter Teunissen interviews the CEO of Attention and shares their tips on generating referral customers in the AskCMO newsletter. -Jason Feifer shares a personal story and accompanying framework on avoiding...

Episode ten brings you insights from 3 top business newsletters: -Alex Hormozi teaches lessons on sales and guerilla marketing in the Mozi Minute newsletter. -Neal O'Grady breaks down research-backed marketing tactics in the Growth newsletter by Demand Curve. -Michael Girdley shares the advice he gives most often to entrepreneurs in the Small Business MBA newsletter. Here are the links to the news...

Episode nine brings you insights from 3 top business newsletters: -Dave Kline shares his insights on dealing with difficult employees in the MGMT Playbook newsletter. -Amanda Goetz breaks down quarterly retros, a fantastic way to keep up with your annual goals in her newsletter, Life's a Game. -Kieran Drew teaches the 4 P's of persuasive writing in his self-titled newsletter. Here are the links to...

Episode eight brings you insights from 3 top business newsletters: -Adriane Schwager and Jesse Pujji from Growth Assistant share insights on business growth from their interview with Doordash's Andy Wells in the Growth Spurt newsletter. -Tom Orbach breaks down the psychology and tactics behind one part of Wikipedia's $150+ million fundraising machine in Tom's Marketing Ideas newsletter. -Luke Teng...

Episode seven brings you insights from 3 top business newsletters: -Jesse Pujji teaches his top negotiation tips in the Bootstrapped Giants newsletter. -Avalanche Creative shares a fascinating Google statistic and why it matters in their self-titled newsletter. -Jason Feifer explains how to connect with people better through storytelling in the One Thing Better newsletter. Here are the links to th...

Episode six brings you insights from 3 top business newsletters: -Tom Snyder breaks down misdirection marketing in the Marketer Gems newsletter. -Tack Insider provides helpful guidelines for working with B2B influencers in their self-titled newsletter -Tyler Denk shares how he helps Beehiiv stay on track for their goals in the Big Desk Energy newsletter. Here are the links to the newsletters and p...

Episode five brings you insights from 3 top business newsletters: -Learn about the labor illusion from the Psychology of Marketing newsletter. -Michael Girdley breaks down the effectuation startup methodology in his own words in the Small Business MBA newsletter. -Justin Gordon shares insights into how Stripe acquired their first customers. Here are the links to the newsletters and people mentione...

Episode four brings you insights from 3 top business newsletters: -Jesse Pujji shares his most important sales metric in the Bootstrapped Giants newsletter. -Luke Tengstrom shares lessons from Black Friday 2024 and how you can improve your sales during Cyber Week 2025 in The Sellout Newsletter. -We get a unique perspective on leadership and return-to-office mandates in the MGMT Minute newsletter w...

Episode three brings you insights from 3 top business newsletters: -Amanda Goetz breaks down how she can work for just 3 hours per day in the Life's a Game newsletter. -Andy Austin shares lessons on why ads fail in the Growth Catalyst Club newsletter. -Neal O'Grady from Demand Curve highlights how brands can use competitor bashing in their advertising in his newsletter. Here are the links to the n...

Episode two brings you insights from 3 top business newsletters: -Tyler Denk highlights his priorities as a startup founder in the Big Desk Energy newsletter. -Isaac French shares a lesson on branding in the Experiential Hospitality newsletter. -Jon DeLange from Strategic Fundraising Plan talks about limits in life and business. Here are the links to the newsletters and people mentioned in the sho...

Episode one brings you insights on premium pricing and positioning, the endowment effect, and Google search engine information to help your business. Here are the links for newsletters and agencies mentioned in the show: Demand Curve Newsletter Demand Curve Website Neal O'Grady LinkedIn Stacked Marketer Psychology of Marketing Newsletter Archive Avalanche Creative Newsletter Signup Avalanche Creat...

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