Business Muscle

On today’s episode, we chat with Christine Myers and Kristen Palladino, co-founders of Locals Social Club—a kids’ apparel brand born from a casual idea on a girls' weekend that turned into a nationwide, grassroots success. With no background in retail, they taught themselves everything from design to sales—all while working full-time jobs and raising kids. We talk about what it really looks like t...

We’re pulling back the curtain on four hard-earned lessons from our own business journey—the things we’ll never do again. From over-discounting and neglecting our email list to scaling too quickly and saying yes to everything, we’re breaking down what went wrong and how we’ve shifted since. These mistakes cost us time, money, and sanity—so we’re sharing them so you don’t have to learn the hard way...

On this episode, we're hanging out with Casey White, Co-Founder and Co-CEO of Jaju Pierogi, to hear how she turned a niche Polish dumpling into a nationally known brand. From selling out at farmers markets to landing in over 2,500 grocery stores like Whole Foods, Sprouts, and Costco, Casey shares the behind-the-scenes highs and lows of growing a bootstrapped business. She opens up about early doub...

In this episode, we’re joined by Jenalee and Alie, the best friend duo behind Creating Connections—a pediatric occupational therapy practice that’s redefining what it means to support kids and families. We dive into how they went from traditional OT roles to building a thriving, heart-centered business from scratch! They share the real, behind-the-scenes journey of starting out, navigating growing...

It’s our 100th episode (!!) and we’re celebrating with something a little different—and a lot of fun. We each answered 10 surprise questions generated by ChatGPT, and somehow, they weirdly nailed our personalities. From lighthearted laughs to deeper reflections, this episode is full of unexpected moments and genuine connection as we put each other in the hot seat. We also just want to say a huge T...

Trying to grow your business but don’t have the budget for ads? We’ve got you. In this episode, we’re talking all about how to land your first clients without spending a single dollar on marketing. From sliding into DMs the right way to getting creative with social media and tapping into your community, we’re sharing the scrappy, real-world strategies that actually work. If you’re just getting sta...

In this episode, we’re getting real about Elise’s decision to close the Beverly Sweat Fixx studio—and how it came down to a tough, numbers-driven call. Even with an amazing community of clients and a lot of love for the space, the data was telling a different story. Elise shares how rising costs, inconsistent traffic, and performance that didn’t match up to other locations made it clear that somet...

In this episode, we’re chatting about why we love using OpenPhone in our businesses. It has made managing client communication so much easier—no more missing phone calls, losing track of missed calls, or feeling tied to our personal numbers. We’ve been able to set up auto-replies, share a team inbox, and keep everything organized without the chaos. Plus, the voicemail, call recording, and integrat...

Today we are replaying one of our favorite episodes with Mike Sjogren ! Seven years ago Mike had a life changing event that made him decide he was done trading time for money in the corporate world. He launched his own short term rental business starting with just one rental property, which grew to 15 in the first year, and over 80 today! Mike is the go to guy for all things short term rentals wit...

In this episode, we're sharing the biggest lessons we've learned from coaching other business owners. One thing we know for sure? Clarity beats everything. Whether you're choosing your next offer, marketing direction, or business model, having a clear vision and message makes every decision easier and more impactful. We also talk about how you're never truly stuck — pivots, changes, and new direct...

Replaying one of our favorite interviews today! In this episode, we're so excited to chat with Esther Tetreault, the visionary founder and CEO of Trillium Brewing Company. Esther shares the inspiring journey of Trillium, from its modest beginnings in 2013 on Congress Street with just three employees, to its current status as an industry leader with over 300 employees and multiple locations in and...

In this episode, we're diving into our business “spring cleaning” checklist! From refreshing your website copy and social media bio to decluttering your inbox and reviewing what’s truly moving the needle (hello, 80/20 rule!), we’re covering simple but powerful ways to reset and refocus. Whether you're a solo entrepreneur or leading a team, this is your reminder to clear the clutter and make space...

We are so excited for this week’s episode with Lauren Rich, co-owner of Backyard Boston! Lauren joins us to share her journey of transforming an outdoor fitness community into a thriving business with multiple locations across the city. From launching their first space in South Bay in 2022 to opening The Yahd in 2023, Lauren and her partners have taken bold risks to redefine the fitness scene in B...

On today’s episode, we are replaying one of our most popular episodes as we chat with Meaghan St. Marc, owner of Rev’d Indoor Cycling Studios. Meaghan chats with us about how she and her partner, Clyde Simms, built the brand of Rev’d from the ground up. Meaghan has been in the business for over 9 years, and has a world of expertise about building a successful brand.  She tells us about everyt...

Ariel is 38 weeks pregnant! In this episode, we dive into the behind-the-scenes of preparing for maternity leave as an entrepreneur. We’re talking all about the mindset shifts and logistical strategies to make this transition as smooth as possible. We chat about how to delegate responsibilities with confidence, strengthen your team’s sales processes, and create a structure that allows the business...

RESHARE: “It’s Already In You” Podcast  Today we’re bringing in an incredible replay from the It’s Already In You Podcast with Jenine Wright and Liz Morrison! As guests on this health and wellness podcast, we chatted about pelvic floor health, pregnancy, postpartum recovery, and how to move through different seasons of life with strength and confidence. We discuss training during pregnancy, t...

On this episode of the Business Muscle Podcast, we’re excited to welcome Dr. Matt Shiver, a seasoned online coach and business consultant. Matt’s journey began in 2015, coaching competitive weightlifting and powerlifting athletes while studying Physical Therapy at Duke. Recognizing the potential of online business, Matt shifted gears to create the 'Coach’s Growth Accelerator,' helping other coache...

Too often, we let other people’s self-limiting beliefs dictate what we think is possible for ourselves. Whether it’s the idea that pregnancy will slow you down, that motherhood means putting your dreams on hold, or that starting a business is too risky, these are just stories—ones you don’t have to accept. In this episode, we’re breaking down why other people’s fears and doubts have nothing to do...

Today, we are chatting with Rachel Sommers-Ash, founder of Intoxicated Cosmetics, a groundbreaking venom-based skincare brand featured in Forbes, VOGUE, and BoxyCharm. Rachel shares her journey from the initial "aha moment" to building her brand, overcoming challenges in a male-dominated industry, and navigating personal hurdles. She discusses how her background as an esthetician helped shape her...

In this episode, Ariel shares her journey from feeling unfulfilled in her corporate PT job to creating a business she truly loves. Frustrated by the limitations of insurance-based care and unable to find a job that aligned with her passion, she decided to take matters into her own hands.  Ariel breaks down the steps she took to start her own practice, the mindset shifts that made the transiti...

In this episode, we sit down with Jenine Wright, the founder of Fit Life to discuss the rollercoaster journey of building a business from the ground up. With a background in Exercise Science and a commitment to holistic health, Jenine shares the lessons learned from balancing family life, navigating the ups and downs of entrepreneurship, and staying true to a mission of helping people live healthi...

JEREMY DUPONT  In this episode, we’re joined by Jeremy Dupont, co-founder of Patch and former owner of Ripple Physical Therapy. After losing his job during COVID, Jeremy founded Ripple in January 2021, transforming it from a solo practice with 30+ patients per week into a seven-figure business with two locations and a team of seven PTs. His passion for marketing and technology played a crucia...

In this episode, we break down the key performance indicators (KPIs) you need to track for a successful 2025! We start with customer retention, discussing how maintaining loyal clients can significantly impact your business's growth and stability. Next, we explore lifetime value, helping you understand how much each customer contributes to your bottom line over time. We also dive into the importan...

In this episode, we’re excited to welcome Ariana Grabus, the owner of Sblended, a health-focused smoothie and nutrition shop serving the Beverly community and beyond. Ariana shares her journey from growing up in Beverly and Manchester-by-the-Sea to discovering her passion for health and wellness while attending Salve Regina University in Newport, Rhode Island. With a background in marketing and bu...

Ready to launch your business? In this episode, we explore the crucial first steps of starting your own business! Opening a business may seem scary, but when you break it down into simple steps, it becomes much more doable. Today we chat about validating your idea through market research, and understanding your ideal customer. We discuss the importance of testing demand, and how this can save you...