Business is Good with Chris Cooper

Greg Glassman is the Founder and former CEO of CrossFit, a gym franchise that is popular all over the world for how it revolutionized the fitness industry. Our host, Chris Cooper, was fortunate enough to spend many years working for CrossFit, which gave him an eagle-eyed perspective on what it takes to be a successful entrepreneur.  In this episode, Chris candidly offers us the six lessons he...

How much does being the best matter? In this episode of the Business is Good podcast, Chris Cooper illustrates why being the best business in your industry is 10 times more important than being second.  Chris lays it out for us with 3 key reasons that involve appreciating exponential value (and understanding how it’s different from incremental value), ascension value, and why 'being the best'...

In the old days, when you thought about a franchise, you probably thought about McDonald’s - the prototypical franchise model. Someone who wanted to be an entrepreneur, create wealth for themselves and have some freedom, but who really didn’t want to take the risk of starting from scratch with their own ideas (that might not work) would invest in a famous franchise like this one.  When people...

Have you ever been called a “slave trader” on social media? Chris has. And the business coach who did it probably got what he wanted from him - and that’s attention. This experience has led Chris to think about the efficiency of negative marketing and he goes in-depth about the controversial subject in this episode.  Chris shares the definition of negative marketing and explains how it works—...

Years ago, when Chris Cooper was powerlifting, he would go to a federal prison in the United States twice a year. There, he actually got to meet and compete with prisoners who, in most cases, were sentenced to life imprisonment. Chris and his team would get locked in from 6 in the morning until 4 in the afternoon, with a small break at lunch.  Aside from all the amazing feats of strength that...

Are you looking for ways in your business to measure your value and, if possible, drive up your price? Chris Cooper is here to show you how – with 5 simple but effective tools that will help you as a business owner.  Each tool involves appreciating an aspect of your business that demands your focus. That’s the hard part. The easy part is tuning in, right here, as Chris breaks it all down for...

In this episode of Business is Good, Chris shares a valuable mental exercise for CEO’s who want to grow their companies. Flip the script and think about what you would do if you definitely didn’t want to grow your company. This is a great way to identify the things that are holding you back.  Chris breaks down the three things that most people do to sabotage the growth of their companies. The...

Are you stuck trying to grow your business and don’t know where to start? Do you invest more in staff or spend more time on marketing? In this episode, Chris Cooper shows us how he grew his business from zero to $5 million in annual revenue in four short years – and in so doing, answers our questions about systemizing growth. The trick is in learning to appreciate that going from zero to $1 millio...

Welcome to the Business is Good podcast with Chris Cooper. Chris Cooper is here to show you how he grew from a 200-word blog to a $20 million company. He speaks from a lifetime of lessons owning gyms and creating valuable business content, teaching us that it's about sharing experience and not just sharing opinion. Whether it's learning to adopt the 'help first' mindset when growing an audience or...