Business is Good with Chris Cooper

"If you want to succeed in business, you're going to have to make a lot of mistakes." That's true. But... it's not the mistakes themselves that matter. Many business owners make lots of mistakes, and don't survive them. In fact, that's true for the majority of small businesses. They make pricing mistakes; they order too much inventory; they shoot for the moon with their restaurant design or gym eq...

How do you scale up a one on one coaching program? I'm Chris Cooper, this is BusinessISGood.   Today I'm going to tell you what is in between one on one mentorship and a big group coaching program.   In the past, there have been a few different models where people have delivered their mentorship or their coaching, and it started off mostly like one on one -- kind of like a personal train...

When your clients run out of future, they’ll quit. If they can’t see the ultimate goal, they’ll question why they’re in your coaching program. If they can’t see how your prescription will get them to that goal, they’ll be distracted by other ideas. If they can’t see the very next step in front of them, they’ll be overwhelmed and fail to make progress. Here’s how to show them the future: long-term,...

What makes a great mentor stand out from an average one? For starters, a great mentor will say, "I don't have experience with that, but I know someone who does. Can I connect you?"  Business is Good and Chris Cooper is back, addressing the problem of "guru on the mountain top" – that know-it-all mentor who'll answer any question regardless of whether they have the skill or experience to do so...

Master the basics yourself. Systemize them for your staff. Optimize outcomes over time, but do them forever. One of the hardest skills for entrepreneurs to practice is virtuosity. This is simply a mastery of the fundamentals instead of trying to do every new idea that comes along. High-level performers in golf, for example, work on their basic swing for years; novices buy new equipment. This is tr...

Strategies guide long-term growth. Tactics generate immediate results. And skills compound. More and more, our data set shows that clients with solid skills – like focus, virtuosity, and patience – outperform everyone else, even when they’re given the SAME strategies and tactics as everyone else. Skills have compounding value (they become more valuable over time, because): 1 – a little bit of each...

After working with over 1800 gyms worldwide, we know that our program can get a gym amazing results. Our strategies are commonly used in huge businesses. Our tactics are specific to the fitness industry, and tested relentlessly. Every tool, every template, every social media swipe file has been tested hundreds of times. They work. But still, around 1.8% of the time, a client struggles in our RampU...

As business mentors how do we build curriculum – and how do we create generations of clients whose performances improve upon those that came before them? Business Is Good with Chris Cooper, and today's topic provides insight into how we create content , how we audit that content , and how we then upgrade it . Much like the story of the tortoise and the hare, we need something or someone to compete...

We currently have 868 gyms in Two-Brain Business, my mentorship practice for gym owners. We’re going to cap it at 1000.   I’m Chris Cooper, and this is BusinessIsGood. Today, I’m going to tell you why we’re capping membership in my mentorship program, TBB.  If you’d like to talk about this or any episode, go to businessisgood dot com and click “join the BIG movement” at the bottom. Here’...

No matter what field you’re in, you can build a staff training program following these five steps. If you’re a business coach, you can help your clients do the same. Take this model and apply your own branding. First, a question: why do we have to train staff at all? Doesn’t our education system prepare people to work? In Western culture, our education system is an “industrialized Greek model”. We...

How do you produce more content, better content, and do it consistently well? Business Is Good! - and today, your host Chris Cooper is sharing his ABC Content Plan. The ABC Content Plan is a framework that will allow you to consistently build better content over time. It's also how Chris built a $25 million company from a 200-word daily blog.  Separating the content you produce into levels, a...

If you could spend 1 hour doing something – or 10 hours – and get the same results, which one would you pick? Of course, most of us would choose one hour. But in truth, in business, that rarely happens.  As business owners, we have often been brought up with a job mindset , believing that the harder we work at our jobs, the more successful we will be.  The reality is that our job, a...

SUMMARY KEYWORDS clients, increase, expenses, arm, business, gym, photographer, revenue, hourly rate, work, bucks, crm, paying, owner, hire, retention, simple, coaches, raise, coming   SUMMARY KEYWORDS clients, increase, expenses, arm, business, gym, photographer, revenue, hourly rate, work, bucks, crm, paying, owner, hire, retention, simple, coaches, raise, coming Today, we're going to talk...

How would you scale from one client to ten without hiring anybody – and still give those clients excellent service ? That’s the question for the one-man band . How to build a single-person business is what Chris Cooper is addressing today on Business Is Good.  Chris is sharing his vast experience as a business coach and mentor by narrowing down the decisions that the person running their own...

Connect with Chris Cooper: Website - https://businessisgood.com/

Don't teach what you know, give people what they need.   This is BusinessIsGood. I'm Chris Cooper. And today we're going to talk about outcome-based coaching. I'm going to cover this in three big topics.   First, we're going to talk about what outcome-based coaching is, then we're going to talk about elegance. And then we're going to talk about speed.   Building a successful coachin...

How to Consistently Produce Better and Better Content. In this episode, I tell you how to produce content for YouTube, your Podcast, your blog AND your social media...all at once! Then I tell you how to use the media you produce to create a book, longform video or audiobook using a model we call "The Power of Ten." (It's how I wrote my last book, "Start A Gym".) I'll start by telling you what each...

Whether you're running a personal training business, a coaching business, or teaching painting on the weekend, chances are that you've thought about how you can scale your business.   Fear not: if you hit a ceiling whenever you try to scale, then Chris Cooper is here with four tips that will take your coaching business from 'one to one' to 'one to many .' Learning how to leverage technology a...

  BiG Podcast - Partnerships and Sponsorships Mon, Mar 13, 2023 8:11AM • 17:44 SUMMARY KEYWORDS audience, website, product, gym, building, recommendation, people, clients, business, bike, partnership, recommend, booth, owners, company, test, trek, podcast, local bike shop, sell   I will pay you $500 for a 30 minute phone call. Hey, I'm Chris Cooper, this is business is good. And today I'...

How can you get your clients better results — and use those results to get more clients? The A+ Client Results Framework is what you need to get better results for your clients over time , resulting in more clients for you . And in this episode of Business Is Good, host Chris Cooper shares the four phases that create this framework. It starts with assessment and how you measure and track what your...

Ask yourself: what level of leadership are you at now and what influence do you need to build to get to the next level? Respect to Chris Cooper and the information he’s distilling for us in this luminary and logical episode of Business Is Good.  We all know the term “influencer” from social media these days, but what does real influence have to do with leadership? And, more importantly, how c...

What can we learn about our business when teaching tomorrow’s leaders? Business Is Good has never been better in this beautifully philosophical episode with our host Chris Cooper as he reflects on what he teaches teenagers about entrepreneurship.  Considering that most of what teenagers will learn today will become outdated and obsolete by the time they finish high school, Chris reminds us th...

Why do we need business coaches? What is the difference between a coach and a mentor? And how do coaches earn the permission and trust to help someone grow their business?  These are the questions Chris Cooper is answering for us today on Business is Good. He provides us with personal stories from his early days in business that illustrate the value of having a coach who can support you in gr...

 Business is Good has never been better with ‘The Simple Six’ and Chris Cooper as your business mentor. The Simple Six is a process where you can grow any service-based business using the principle of incremental growth and compounding gains over time. Join Chris as he outlines The Simple Six, explains the difference between strategies and tactics, and how to use The Simple Six every day to snowb...

What are the 11 things you must have to grow your business exponentially? Business and marketing are evolving so fast these days; there are tools needed to track your growth and help figure out where you and your business are going.  Chris Cooper is back with an episode that is bursting at the seams with tools that you can apply to your business as you try to grow exponentially. And fear not...