Business Growth Podcast

LISTEN TO THIS EPISODE IF YOU WANT SOME OF MY BIGGEST LESSONS OF WHAT IT TAKES TO GROW A PRODUCT BASED BUSINESS We’re hitting a major milestone…400 episodes of the Small Business Growth Podcast! After six years of consulting hundreds of founders, seeing behind the curtain of household name brands, and helping product based businesses go from scrappy startup to category leader, I’ve learned one tru...

LISTEN TO THIS EPISODE IF YOU WANT A BREAKDOWN OF HOW THIS CLIENT GOT FOUND BY MAJOR RETAILERS In this episode, I’m sharing a behind the scenes look at how one of my clients went from feeling completely stagnant, blending in with everyone else in her industry, to landing outreach from Anthropologie within six months No massive audience. No paid PR firm. No six figure ad budget Just intentional, st...

LISTEN TO THIS EPISODE IF YOU ARE WANTING A BIG TIME BRAND, BUT ARE UNSURE IF YOUR ACTIONS ARE MATCHING UP I’m breaking down one of the biggest mindset and strategy gaps I see among entrepreneurs: saying you want a big brand, but still operating like a small business We’ll talk about the actions, thought processes, and long term habits that separate household names from hobby based brands and how...

LISTEN TO THIS EPISODE IF YOU HAVE EVER TAKEN A BREAK — LONG OR SHORT — DUE TO BURNOUT & NOW YOU’RE ASKING… BUT HOW DO I COME BACK Taking a break from your business can feel scary. Whether it’s a weekend away, a summer off, or months of stepping back because of burnout. The real question is: how do you come back without repeating the same cycle? In this episode, I’m sharing both personal exper...

LISTEN TO THIS EPISODE IF YOU WANT A RAW CONVERSATION OF HOW TO BLEND THE PERSONAL & PROFESSIONAL IN BUSINESS In this episode, I sit down with my good friend and high performance mindset coach, Corinne Eckert, for a raw and real conversation about blending the personal with the professional. We talk about the habits, routines, and mindset shifts that keep you from burning out, and how what you...

LISTEN TO THIS EPISODE IF YOU WANT TO KNOW WHAT OFTEN HOLDS PEOPLE BACK FROM HITTING 7 FIGURES & BEYOND IN BUSINESS In this case study style episode, I unpack the biggest misconception that keeps product based founders stuck below seven figures. Chasing more channels, more products, and more tactics. When the real unlock is refining what already works and adding fuel in the right place. I’ll w...

LISTEN TO THIS EPISODE IF YOU ARE STUCK IN A CYCLE OF CONSTANT LAUNCHES IN YOUR BUSINESS In this episode, I’m unpacking one of the biggest traps I see product based founders fall into: the constant launch cycle. Yes, launches can bring quick dopamine hits and short term sales. But when they become your only strategy, they dilute your marketing, burn you out, and stall long term growth. I’ll walk y...

LISTEN TO THIS EPISODE IF YOU ARE UNSURE HOW TO TACKLE THE UPCOMING HOLIDAY SEASON In this holiday game plan episode, I’m breaking down how I prepare product-based brands for their most profitable season. Without panic launching, discounting too deep, or drowning in “should I…?” decisions. I’ll walk you through the biggest mistakes I see every year, how I adapt messaging for gift buyers, and the s...

LISTEN TO THIS EPISODE IF YOU WANT TO LEARN MORE ABOUT ONE OF THE BIGGEST MISTAKES I SEE BUSINESSES MAKING THAT RUIN THEIR COMMUNITY & THEIR SALES In this episode, I’m unpacking what I call “The Subway Effect”. A common mistake I see even the biggest brands make. They build their reputation around one clear promise or differentiator… then take it back. The fallout? Lost trust, frustrated custo...

LISTEN TO THIS EPISODE IF YOU EVER WONDER IF YOU SHOULD BE USING OR LEAVING ETSY IN YOUR PRODUCT BASED BUSINESS In this episode, I’m breaking down the truth about Etsy. The pros, the pitfalls, and how to know if it should be your main sales channel or just one piece of the puzzle. This question came straight from a listener in our free community who’s making $150K a year on Etsy but feels trapped...

LISTEN TO THIS EPISODE IF YOU WANT A BREAKDOWN AS TO HOW COACH IS MARKETING THEMSELVES TO A MAJOR ELEVATION IN THE LAST 2 YEARS In this case study episode, I’m diving into how Coach completely repositioned itself in the last two years. Quadrupling its stock price and reestablishing itself as a must have name in the luxury market. We’ll break down how Coach shifted its demographic, created a luxury...

LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED WHAT’S NEEDED TO START RUNNING ADS “Should I start ads now… or wait?” It’s one of the most common questions I get and one that can make or break your business. In this episode, I answer a listener’s question about whether it’s smarter to dive into paid ads right away or focus on organic growth first. I share why organic marketing is always the foundat...

LISTEN TO THIS EPISODE IF YOU WANT A RAW & HONEST CONVERSATION ABOUT BUILDING A BUSINESS WITH BALANCE In this episode, I’m getting raw and honest about what it really looks like to grow a thriving business and create a freedom filled life. I share my own recent burnout story, the patterns I slipped into, and the tangible strategies I used to reset (and how you can apply them too). What You’ll...

LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED HOW TO BUILD AN IMMERSIVE, STAND OUT BRAND This episode breaks down how to turn your business from “just another product” into a brand people can’t stop talking about. I’m joined by the incredibly talented Sacia Ashe, founder of Ashe Design Haus, a Shopify and brand design agency that helps founders build cohesive, unforgettable brand worlds. We’re di...

LISTEN TO THIS EPISODE IF YOU HAVE A FEAR OF JUDGEMENT OR YOU HAVE PEOPLE IN YOUR LIFE THAT HAVE ALREADY SAID THEY DON’T SUPPORT WHAT YOU ARE BUILDING Fear of judgment is one of the biggest things that keeps small business owners from showing up fully for their business. Whether it’s worrying about what your family thinks, feeling nervous about posting online, or already hearing negative comments...

LISTEN TO THIS EPISODE IF YOU ARE WONDERING THE WRONG PLACES BUSINESS OWNERS LOOK FOR INFORMATION & INSIGHT In today’s episode, I’m reframing some of the most common questions I hear from clients, listeners, and founders into the right questions you should be asking if you want to grow a sustainable, profitable business From platforms and product launches to hiring, scaling, and brand awarenes...

LISTEN TO THIS IF YOU WANT A REAL STORY OF ONE DECISION THAT CHANGED EVERYTHING In this case study episode, I’m sharing the story of a client who went from making $1,500 months to setting herself up for $15K+ months. All by making one major shift in her business. This episode is packed with real life strategy, behind the scenes lessons, and the mindset it takes to make bold moves that actually pay...

LISTEN TO THIS EPISODE IF YOU EVER WONDERED HOW TO AUDIT YOUR MARKETING OR SALES & WHAT THAT PROCES LOOKS LIKE If you want consistent sales growth, you need to know how to analyze your data, audit your marketing, and identify where your customers are actually falling off. In this episode, I’m breaking down one of my favorite topics: data. (Yes, even if you think you “hate numbers,” this one’s...

The holidays are the Super Bowl of sales! The brands that win are the ones preparing now, not scrambling in October. In this episode, I’m pulling back the curtain on the biggest mistakes I see small businesses make during holiday prep and how you can avoid them. From starting too late to relying on one Black Friday sale, I’ll show you what actually drives results and how to build a holiday strateg...

In this behind the scenes episode, I’m pulling back the curtain on exactly how I invest in my business, the philosophies I live by when making those decisions, and what’s actually been worth it (plus the flops I wish I’d skipped). I’m breaking down the good, the bad, and the ugly of my own investments. What’s helped me scale to a multi six figure business, where I’ve wasted money, and the lessons...

The Traits of Highly Successful Product-Based Founders (and How to Embody Them) After researching some of the fastest growing product based brands of the last decade (and working with multi 7 figure founders), I’ve distilled the 8 core traits they share and how you can start embodying them now. What you’ll learn in this episode: The mindset habits that separate high growth founders from the rest H...

LISTEN TO THIS EPISODE IF YOU WANT ACTIONABLE ANSWERS TO YOUR BIGGEST PRODUCT-BASED BUSINESS QUESTIONS In this rapid fire Q&A, I’m responding to some of the most pressing and timely questions from our community around: → Navigating the current economy as a small business → Boosting ecommerce sales without burning out → Expanding your brand without losing your identity → Wholesale, branding, sc...

LISTEN TO THIS EPISODE IF YOU WANT TO UNDERSTAND EXACTLY WHAT STAGE YOUR BUSINESS IS IN AND WHAT TO FOCUS ON TO GROW This episode walks through the 7 stages of a product-based business , from pre-revenue to multi-million dollar legacy brand, and breaks down exactly what to prioritize at each level so you stop spinning your wheels and start scaling with clarity. This is the roadmap I wish every fou...

LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU'RE DOING ALL THE THINGS BUT NOTHING IS EVERY WORKING If you're feeling like you're constantly doing: posting, planning, trying everything, and STILL not seeing the growth you want… you're not alone. This is one of the top frustrations I hear from product-based business owners, and today, we’re unpacking what’s really going on. Listen to l...

LISTEN TO THIS EPISODE IF FEAR IS HOLDING YOU BACK IN BUSINESS If you’ve ever sat there staring at your business wondering… “What if I go all in and it doesn’t work?” “What if I lose my stability?” “What if the money never comes?” then this episode is for you. Today we’re talking about the real fear that so many entrepreneurs carry: the fear of failure, of risk, of making a move that doesn’t pay o...