Business Growth On Purpose

SEO is a topic that many owners think they need, but they don't understand it and got burned by expensive agencies in the past. Today's guest helps us to demystify the topic so you can either manage within your team or better understand the vendors you're considering. Our guest today is  Jeremy Poland  of CEO and founder  of DIY SEO . And yes, in this episode, we are going to talk a lot about SEO...

What would you give for your sales reps to be able to sell during crunch time? When things get tough? If that's you, we have someone you need to hear! We'd like to introduce you to our guest today  Paul Reilly . One of the reasons we wanted him on the show is because he recently wrote a book titled,  Selling Through Tough Times . He has insights on how to think about the adjustments and approaches...

Owners face a common challenge - chasing growth without losing what you've built so far. Today, we talk to a master manufacturer who is leading the charge into innovation while reinforcing their progress so far. Our guest today is  Justin Coutu , President of  R&D Technologies . Justin has been our guest before, but we wanted to talk to him again because things are changing! His business has t...

Famous retail magnate John Wanamaker once said "Half my advertising spend is wasted; the trouble is, I don’t know which half." And without clear, understandable dashboards, business owners today hit the same issues. Today's guest is  Donna Dube , President of  Productivity Plus . Donna's focus is something that I think every business owner should care about. In this episode, we are going to talk a...

The words "supply chain" served as a bit of a stick in the spokes over the last two years for businesses. For many owners, reactionary strategy was the name of the game. Now, having seen the massive disruption we are prone to, it's time for business owners to stop thinking "just in time" and start pursuing "just in case".  As a smaller to midsize engineering firm, most of your main competitors are...

The value of what you build as owner needs to continue beyond your leadership. While this transition isn't exactly easy, we talk to an expert who has done this successfully. Our guest today is  Rob Dube , former CEO, and founder of ImageOne . In this episode, we will talk about Rob's journey as an owner and leader and as somebody who has transitioned leadership in his organization. Rob will explai...

The future of manufacturing isn't primarily in ideas – it's in the next generation. It's in the people and perspectives that craft those ideas. Our guest today is someone who has helped blaze a trial into manufacturing, especially for talented young women. Her name is  Meaghan Ziemba . Meaghan is the founder of  Z-ink Solutions  and  Mavens of Manufacturing . Mavens of Manufacturing is a group tha...

Today's guest is  Bruce Leto . Today is a special episode for me. I met Bruce many years ago at Villanova University when Bruce was a stellar student in my Entrepreneurial Marketing class.  At the time, Bruce was very successful in his corporate world, but he wanted to do something different. Over the years, I have seen Bruce build a practice of impact and importance for a specific target market w...

Today's guest is  Kim Wolf , of  Kim Wolf Consulting . Kim is a specialist in continuous improvement - specifically in the field of manufacturing business. In today's episode, Kim will share some great ideas on how this moment in history, including tight supply chains and demanding customers, can be leveraged to create even more success.  Kim was born and raised in Pennsylvania and graduated from...

Is it really money that drives your business? Or is there something deeper? And more... lucrative? Our guest today is  Casey Jacox . Casey is an elite seller who is now  coaching  others to reach elite status in B2B selling. Specifically, Casey knows how to build relationships that drive sales growth. And if you can win the relationship, you can win the deal. In this episode, we are going to cover...

Our guest today is Tom Stanfill . Tom is an expert at adapting sales teams and processes to the new reality that the buyer is in control and that the buyer does not want to be sold. In today’s episode, we will discuss ideas and principles that Tom wrote about in his book, UnReceptive: A Better Way to Sell, Lead & Influence . If you apply his principles, you can grow your sales; especially with...

Our guest today is  Jacob Salem , Founder, and CEO of  EZ Metrics . His focus is on digital marketing that is measurable to help grow business. In today's episode, we will go over four key fundamentals to growing your business on purpose. Jacob Salem is an accomplished thought leader in the business and digital marketing space. He is helping people from all walks of life realize their dreams of fi...

Few things are more important to your long term growth than recognizing momentum. And more importantly - how to turn today's momentum into sustained growth. If you're experiencing success in your business, today's episode with Jose Palomino dives into practical strategies to keep your momentum rolling. Set yourself up for long term success by leveraging the abundance of today.  

Our guest today is  Sean Glaze  of  Great Results Teambuilding . In this episode, we will talk about building cultures that will help you retain and attract people, and build a leadership environment so that you are building teams that are performing better and are happier doing so.  Sean Glaze is an author and leadership expert who has worked with clients like the CDC, John Deere, and Emory Unive...

Today, we kick off a new 3-part series on what to do when things are going well. We're digging into how to turn your current success into lasting prosperity. This first episode deals with a critical component many business owners think they get right.  When's the last time you took a thorough look at your best customer's business? How well do you understand their reality on the ground, especially...

Our guest today is  Ken Burke , founder, and CEO of The  EntrepreneurNOW! Network . Ken is particularly focused on delivering educational courses online, but not in the academic sense. Rather, Ken focuses on how this approach can be used to build closer connections with your prospects and existing customers.  Ken is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a mark...

In today's episode, Jose tackles the 4 best angles you can take to create clear, unique value for your best target customers. Jose covers the 4 pitches of: Your ROI story Making a time-saving impact Removing their hassle Being a risk mitigator If you can sharpen any one of these angles, you can unlock the accelerated customer growth you have been looking for. Equipped with an articulate value prop...

Today's episode introduces us to a business owner who is leading a company that tackles innovation, client experience, and technology all in a day's work.  Our guest today is  Slava Podmurnyi . Slava is the CEO of a company called  Visartech . They make custom software options available to a wider range of businesses, delivering great experiences for their end users. If you're a small business, yo...

The biggest problem with business strategy might be just how often it gets put on the back burner. If we're being honest, this is an even bigger problem when the status quo is calm. If there's no pain point to solve, business owners don't always look for strategic solutions. But today, we're digging into why you need to keep your strategic vision active and evolving. Even when you're in peaceful s...

In today's episode, we're diving into the crucial world of talent assessment, specifically, for hiring top-notch salespeople. In the world of owner-operator B2B, finding the right sales talent is pivotal to your success. Our guest today is  Barbara Spector , an expert in identifying, acquiring, and developing sales talent to drive your revenue growth. She shares with us what she looks for when she...

There’s a word that often gets treated a little differently in the small and mid-market, and that is the word strategy. In big companies and corporations, all they talk about is strategy whether it’s their go to market strategy, their branding strategy, or their product development strategy. That word has a lot of currency in those circles. Yet in over 20 years of providing coaching and consulting...

Today's guest is  Kristina Harrington  COO and Co-Founder of  GenAlpha Technologies . Kristina's focus is on the digital transformation of OEMs. While that sounds like a heady topic, it's very practical: it's all about how you, an OEM, support their customers with parts, add-ons, and configuration practically and compete with much larger companies. Kristina will explain how this is practical and h...

Is your approach to growth systematic? Is it a clearly defined process with targets, steps, and measurable outcomes? Today, we cut through the jungle of growth strategies and boil your strategy down to five simple questions. Listen in to engage with these questions, and you'll the foundation of a strong growth strategy in 10 minutes!  

Tax strategy might just be the unsexy topic that business owners need to be strategic about. Play it right, and you optimize your capital to grow. Play it wrong, and you can chop your growth plan out at the knees. That's why we need to talk to an expert. Our guest today is  Wendy Barlin  of  That's Deductible . Wendy is a CPA who has real knowledge on a topic that for any business owner is importa...