Business Growth On Purpose

The ability to efficiently scale your business is one of the most technical skills business owners need to learn. The best way to learn? Listen to business owners who have already done it successfully. Our guest today is Jan Cavelle , a veteran business scaler and thought leader . Jan is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her. She is very...

In today’s episode, we welcome Ruth Klein , a seasoned expert helping high achievers and CEOs identify their unique differentiators to enhance their brand and profitability. Ruth shares her expertise in overcoming momentum barriers that high performers often face, from mental fatigue to the overwhelming sensation of burnout. She discusses how action and self-leadership can transform productivity a...

Funding new businesses can feel like a high-stakes game. For some businesses, it's necessary to get off the ground, but it comes with great risk. It's why it's worth listening to someone who knows these waters if you're considering a funding option for the future of your business. Our guest today is  Tom Maze  of  Alteza Capital . Tom is an expert in helping startups get funded and get going. He's...

In today’s episode, we are thrilled to welcome marketing guru  Hannah Eisenberg . We will dig into the transformative shift in how buyers research and make decisions, emphasizing the growing preference for a seller-free experience. Hannah shares some eye-opening insights on in-house marketing, equipping your team, and leveraging AI to stay ahead. If you want to regain control of your marketing and...

If you've been a business owner for more than 5-10 years, you know not all customers are good customers. Some are nightmares that strain your resources and limit your growth. Some are like jet fuel with amazing synergy and strong profitability. We all want the second one, right? Strategy helps us identify exactly who that ideal client is and then build the business to attract THAT persona. Today,...

Today's guest is  Tyler Robertson , Founder, and CEO of  Diesel Laptops . Today's episode is not about diesel or laptops, but it is about solving business owners' problems that matter. We will discuss how Tyler has grown his business to be a real powerhouse in the industry and how he has navigated some challenging times to build a more cohesive team and accelerate growth.  Tyler Robertson is an in...

Serious, scaleable growth isn't as easy as the early days of your business. You uncover that not all growth is good growth. You learn things like that the biggest customers aren't always the best customers and some contracts hurt your growth more than they help it. That's why today, we're digging into the 4 KPIs that every owner needs to watch, each one a step further than the one before it. In th...

If you want to keep growing, you never want to be the biggest fish in the pond, right? You don't want to be the "lonely owner" who gets bogged down in their own echo chamber. Growth is best accomplished collaboratively, and that's why you need a sounding board. Today's guest is  Phil Fraser . In today's episode, we are going to talk about something every owner knows they need, but not every owner...

Hard work. Trial and error. Life long learning. These are a few of the qualities that make entrepreneurs successful. While they take time to cultivate, entrepreneurs like  Ken Rusk  of  Rusk Industries are turning their attention to the next generation to help instill these qualities. Ken is a successful entrepreneur who helps people figure out their next steps in their personal lives. In this epi...

For entrepreneurs, there is a world of difference between the words "could" and "did". The key to that difference? Procrastination. It's time to let your best ideas come to life and help grow your business on purpose. Today's guest is  Eric Twiggs , founding partner and president of  The What Now Movement . In today's episode, we are going to talk about the discipline of now - the discipline of ge...

"Noise and shiny objects" sums up the way many business owners might describe the complex world of digital marketing. Our guest today serves as a guide to help connect business owners with the strategies they need to put their focus back on to growing their business. Today's guest is  TJ Murphy , CEO of  Hite Digital  in Bend, OR. In this episode, we will talk about what's changed in the world of...

Culture can be your greatest asset as an owner – it multiplies the value of every team member when it's done right. It attracts better employees and keeps them longer. But how do you do that as the leader of your business? Our guest today is  Michael Sonber t, CEO of  Rebel Culture . In this episode, we are going to talk about business culture because there's nothing more important in the world of...

In a perfect world, every person you hire would multiply the value of your team, not just add to it. With the right collaborative environment, you can take intentional steps in that direction. Today's guest is  Charles Fry , CEO of  CODE Éxitos . Charles and his company are focused on bringing digital products to life. In this episode, we will talk about the modern workplace; how to get people wor...

Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around. Today's guest is  Swire Ho  of  Garuda Promo and Branding Solutions . Swire is an expert in the area of promotional products. In today's episode, we discuss how to strategi...

The lonely owner is one of the most common problems small to midsize businesses face. If you are struggling to get your team on board, today's topic du jour is for you. Today's guest is  Katie Burkhart  of  MatterPulse . Katie is going to help us see a different way of thinking about your business so you can create a different kind of energy. The key thought here is that if you want your team to f...

More often than not, critical pivots happen because of turbulence... and during turbulence. Smooth sailing is a luxury most owners never experience during times of pivoting. When it's time to pivot, owners need to know how to do it while in motion. Today's guest is  Sue Nordman , CEO of  Obsidian Manufacturing Industries . Sue is leading a company that is an OEM of critical technologies that are u...

At ValueProp, we help business owners get unstuck when they hit a plateau in their growth. On this show, we bring in experts who can speak to common points that owners get stuck on, like lead generations. Our guest today is  Jack Reamer  of SalesBread, an expert in getting leads and booking appointments with potential clients.   Jack started  SalesBread  to help B2B companies get 1 lead per day, e...

Here at Value Prop, we have a specialization in working with industrial businesses. We've helped our fair share of clients in this segment, and we've interacted with the top thought leaders throughout the country. But few bring the kind of expertise that we found when we met Tony Rogers . His business, Creative Mechanisms , is a national leader in Design for Manufacturing (DFM), helping businesses...

Most business owners will tell you that who you know is just as important as what you know when it comes to growing your business. You may be among the brightest in your field, but if you don't know how to meet new people (and the right people), your business will struggle. Today's guest is  Richard Blank  of  Costa Rica's Call Center . Richard is an entrepreneur who has built a full-blown busines...

The current labor market has been turned upside down by inflation, interest rates, and every other squeeze possible. To be successful, owners need to know how to attract and keep the talent they need to succeed. Our guest today is  Lisa Ryan  of  LisaRyanSpeaks . Lisa is a specialist in recruiting engaging talent, especially in manufacturing. We will discuss if the current environment is the new n...

For the businesses that survived the worst of this year's supply chain crisis, we're at a critical moment. In our recovery, do we go back to business as normal? Or do we learn? We are excited to be joined by our guest today,  Hugo Fuentes  of  The Owl Solutions . Hugo is an expert in supply chains.  In this episode, we will discuss what is still happening, potential outcomes, and what you can do t...

"Culture" is a difficult word for many leaders. It's either the fuel that's driving your growth or it's the weight that's holding you back. How do you wrangle this wild card to work for you, not against you? Today, we talk with  Jim Rich , Chief Revenue Officer for  Vbrick Systems . In this episode, we will talk about several topics, including changes in the sales environment, culture shifts in or...

Today's episode features an exciting guest:  Lauren Goldstein ,  The Biz Doctor.  In today's episode, we are going to talk about how to change your mindset to scale your business successfully.  Lauren Goldstein is the founder and CEO of  Golden Key Partnership , a top business consulting firm that specializes in helping service-based entrepreneurs overcome obstacles in their business. She's known...

In our B2B strategy series, we've talked about identifying and finding your ideal customer so far. Today, we tackle the next critical step: connecting with your ideal customer. We get into key questions like: Topics and questions your ideal customer cares about How to use digital strategies to scale your footprint Actionable steps to deepen connections and convert business The key is no silver bul...

What do you get when you mix a business anthropologist with international-scale influencers? You get a perspective you're not likely to find on your normal podcast! Today's guest is cultural anthropologist turned business strategist  Dr. James Richardson  of  Premium Growth Solutions . James is an expert in consumer packaged goods. This topic is a little off the beaten path of what we typically do...