Business Growth Made Simple: Genesis Business Strategies

Send us Fan Mail A simple plan executed, is better than the perfect plan on the shelf .... How many times do we as business owners not do something because it's "Not Right Yet" Or it's not perfect yet.  Just get started and refine it as you go. You may find out that the simple plan is what your clients really want.  In this episode we discuss: New "New Social Proof" W...

Send us Fan Mail Most service contractors think they have a marketing problem. But what if the real problem is not the marketing? What if the real problem is who you are marketing to? In this episode of Business Growth Made Simple , Steve breaks down why many service business owners are throwing good marketing at the wrong people. Using the picture of a farmer spreading seed, Steve explains why so...

Send us Fan Mail When you hear, Build a Full Time business, so you can work Part Time hours.. What does it make you think? Too many times, we as business owners work what I call Full Time Plus in the name of growing the business. I don't know about you but I didn't start my business to work 60 hours a week and have not time for family. But somehow, the hours kept creeping into family tim...

Send us Fan Mail You Can’t Make Them Care — But You Can Lead Them To It Description: How do you get your employees to care about your business like you do? Short answer — you can’t. But you can build a team that shows up, takes ownership, and performs at a high level. In this episode, we break down: Why employees don’t “care” The real leadership mistake most owners make How Vision, Mission, and Im...

Send us Fan Mail Why do some companies grow steadily while others feel stuck no matter how hard the owner works? In this episode of Business Growth Made Simple , we break down three foundational business growth strategies that help small businesses grow in a sustainable and profitable way. Instead of chasing tactics, advertising tricks, or constant new ideas, long-term growth usually comes down to...

Send us Fan Mail Are you constantly competing on price in your service business? It may not be a pricing problem — it’s a marketing mistake. In this episode of Business Growth Made Simple, we break down why trying to win every customer leads to low margins, difficult clients, and constant stress. You’ll learn simple, practical marketing strategies for service businesses that help you attract bette...

Send us Fan Mail Being unique or some might say quirky, has its advantages. Some of the biggest companies in their field have grown by embracing their uniqueness.  Being unique is one of the 3 pillars of your business growth and stability   In this episode we talk about two such companies (and one might surprise you). If you’re looking to build a sustainable profitable business that doesn’t sacrif...

Send us Fan Mail In this episode, Steve takes a shot at the 3 things needed to grow your profitable and sustainable business.  Your unique opportunity Your Top Clients Your Systems When all three intersect, organic growth happens. Your clients recommend you to others, your systems allow you to grow without needing to add more time or people.  ~ Steve Get the Growth Playbook  Tired of being late to...

Send us Fan Mail In this episode, Steve discusses your Company & Personal Mission and how your company mission should support your personal mission.  Success looks different for each of us. Some may want to build a $1B company to sell, while others may want to build something that their grandkids will want to continue to run. There is no right or wrong answer but there is a way to get to what...

Send us Fan Mail Has someone ever asked you to bend the truth? Or has a deal looks profitable, but something about it doesn’t sit right. How about a client who crosses a line, and you’re tempted to tolerate it because the check clears. What about that employee who delivers results but keeps violating the culture you say you care about? In business, and in life, you’re eventually going to run into...

Send us Fan Mail As businesses grow, what once worked starts to strain. Not because people stop caring—but because everything still depends on the owner. In this episode of Business Growth Made Simple , we continue the CLIMB Blueprint series with “M” for Methodization . This conversation focuses on why growing businesses need repeatable systems, not more effort—and how methodization creates consis...

Send us Fan Mail Most small business owners don’t struggle because they lack skill or effort. They struggle because, in a crowded market, they look and sound just like everyone else. In this episode of Business Growth Made Simple , we continue the CLIMB Blueprint series with the third letter: “I” for Innovation . Innovation isn’t about technology, trends, or chasing the next new thing. The reality...

Send us Fan Mail Climb Blueprint "L" (Part 2 - external language) Most business owners don’t lose customers because they’re bad at what they do — they lose them because their message isn’t clear. In this episode of Business Growth Made Simple , we continue through The CLIMB Blueprint with Letter Two: Language (Part Two) , focusing on how to talk to your ideal client in a way that builds...

Send us Fan Mail CLIMB Blueprint – L Is for Language (Part 1: Internal Language) In this episode of Business Growth Made Simple , Steve continues the CLIMB Blueprint series by breaking down the second letter: Language — starting with the language we use inside our businesses. You’ll learn why most team misalignment isn’t a people problem, but a communication problem, and how vision, mission, and p...

Send us Fan Mail Clarity is the first step in the CLIMB Blueprint—and for good reason. In this episode of Business Growth Made Simple , Steve breaks down why most small business owners feel stuck, overwhelmed, or scattered—not because they lack effort, but because they lack clarity. Using the story of the Wright Brothers vs. Samuel Langley, you’ll learn how clarity of purpose creates focus, resili...

Send us Fan Mail The CLIMB Blueprint: A Practical Framework for Business Clarity Introducing The CLIMB Blueprint — a practical framework developed through years of 1:1 coaching Why most small business owners feel busy, overwhelmed, and stuck The real problem isn’t effort — it’s focus, priority, and sequence How working on the right things in the right order reduces stress and creates momentum What...

Send us Fan Mail Today we’re tackling one of the hottest topics inside every entrepreneur Facebook group right now: how to start a business without going broke, going into debt, or going crazy. If you’ve ever wondered whether you need a loan, investor, or pile of cash to get your next business off the ground—this episode will bring clarity, relief, and maybe a good laugh, too. Steve breaks down th...

Send us Fan Mail In today’s episode of Business Growth Made Simple , Steve breaks down the five essential KPIs every residential service business must track if they want predictable growth, real profit, and peace of mind. We dig into Revenue, Profit Margin, Customer Acquisition Cost (CAC), Close Rate, and Cash Reserves — what they mean, why they matter, what they reveal when they’re off, and how i...

Send us Fan Mail Level 5 leadership is where success turns into significance — and where leaders leave a legacy that lasts. In this episode, Steve Stauffer unpacks what it means to reach The Pinnacle of leadership, where people follow you not for your title, results, or influence, but because of who you are and what you represent. You’ll discover how true servant leaders build cultures that thrive...

Send us Fan Mail At Level 4 of leadership, it’s not about what you can produce — it’s about who you can develop. In this episode, Steve Stauffer breaks down how to move from being the engine that drives your business to the leader who builds more engines. You’ll learn how to spot potential, empower your people, and create a culture where leadership multiplies. Because when you grow leaders, you gr...

Send us Fan Mail You’ve earned the title. You’ve built the relationships. But now it’s time to move the needle. In this episode of the Business Growth Made Simple Leadership Series , we’re diving into Level 3: Production — the level where real leadership starts to show up in results. If you’re tired of carrying your team on your back, repeating instructions, or watching deadlines fly by while ever...

Send us Fan Mail Level 2 is all about starting to see the corner turn from position alone. This is where leaders start to get "buy-In" because the leader is actively showing they care.  How do we do that? By seeing them as a person not a tool.  Ask how they are doing. Ask about their home life Ask what they do on the weekends.  Just be interested and watch the magic happen. Tired of bein...

Send us Fan Mail Level 1 is where we all start. We've been given a TITLE, but not much more so people follow u out of fear not devotion.  This can be a dangerous level - Don't get stuck here. We discuss the pitfalls, what to look for, and how to move to the next level of leadership. If you're ready to take the next step, set up your business breakthrough call here !  Tired of being...

Send us Fan Mail Based on the 5 levels of leadership book by John Maxwell.  Level 1 - Positional Level 2 - Permoission Level 3 - Production Level 4 - People Development  Level 5 - The Pinnacle To schedule your leadership call, click here Tired of being late to, or worse missing your kids events? Thats what we help with our coaching. You’ll learn why better marketing starts with better clarity, how...

Send us Fan Mail How many times have you said yes to a job you KNEW would be an issue?  When I said yes when I shouldn't have it was because I didn't set my core values, well usually because I didn't FOLLOW my core values.  If you want help, setting your core values or immutable laws schedule your free 30 minute breakthrough call.  If you want the 2 minute quiz, click here. Looking...