Business Growth Lab

Twitter has been around since 2006 and not too long ago, seemed to lose some traction.  Now, we’re seeing a resurgence of the platform, and more professionals, media, creative leaders, and CEOs are becoming active on Twitter. In this episode, Samantha re-airs the conversation from the Next Level Influence Show with her co-host Melanie Benson. It’s a fascinating chat where Samantha interviews...

Mothers feel an enormous pressure to keep it all together when they are also trying to grow and scale a business.  Looking for ways to create a healthy balance between taking care of the family while also excelling in the professional arena is high on the agenda of many parents. In this episode of the Influence By Design podcast, Samantha chats with Camille Walker, founder of a lifestyle pare...

From email and instant messaging to video conferencing and project management tools, there are a variety of ways that technology can help you be more productive and efficient. However, with so many different options available, it can be difficult to know which ones are right for you and your business.  In this episode of the Influence By Design podcast, Samantha and Tim talk about the technol...

It’s much easier to be who you are than to be who you think you should be. Understanding your human design can help you to know how you’re designed to work, make better decisions, form better relationships, and run your business efficiently. In this episode of the Influence By Design podcast, Samantha speaks with Mary Jo Rathgeb, a Life Transitions Coach and Human Design Expert. Together, they hav...

The saying “less is more” applies to many areas in business, including your products. Fewer offers actually make it easier for you to scale up, so today we’re going to talk about how to simplify your offers to scale. Many business owners think that they have to offer a load of programs and courses to grow. But in reality, fewer business offers will make it much easier to scale.  In this episo...

Every business owner’s journey is unique. It will be filled with lots of ups and downs and is always partnered with steep learning curves. Having a business is certainly not a walk in the park. It requires a great deal of effort and determination to create a vision and work towards achieving it. The journey may not always be easy but at the end of the day, the sacrifices are worth it. In this epis...

It's no secret that how you set up your office can have a big impact on your productivity and your brand. In fact, this can be the difference between a successful and unsuccessful business. There are many factors to consider when setting up your office, including the type of space you have available, the type of furniture you need, and the type of technology you require. The most important factor...

There is no question that organic lead generation remains one of the most effective ways to attract new customers and grow your business.  But what is often overlooked is the importance of creating a consistent system for generating leads organically. By developing a process and sticking to it, you can maximize your results and make the most of this powerful marketing tool.  In this epis...

As a business owner, it is important to have a set of core values to help guide your decisions.  These values should be something you believe in wholeheartedly and are not willing to compromise on. Having a clear focus on what is important to you will help keep you on track when things get tough.  In this episode of the Influence By Design podcast, Samantha and Tim talk about the importa...

The business world is continuously being shaped by digital growth and creating an online presence these days is a must. A digital presence may be considered underrated, but it’s guaranteed to bring extensive impact.   In this episode of the Influence By Design podcast, Samantha chats with Matt Raad, a website investment expert. Matt talks about the power of building and optimising websites to...

We’ve all heard the saying, “a little kindness goes a long way”, but how can kindness influence your business success? In business, the impact of kindness is recognized when your clients know that they are valued and prioritised. In this episode of Influence By Design, Alyssa “Twist” Light takes over the mic and interviews Samantha about how kindness has influenced her business’ success.  The...

Building your online presence is a great way to market your products and services. And by utilising social media, you’re able to showcase how your business can be beneficial to your audience.  In this episode of the Influence by Design podcast, Samantha speaks with Phoebe Lay, a Social Media Marketing Strategist. Phoebe shares the methods she uses to help businesses stand out.  She empha...

To have a cohesive team, team meetings are an absolute must.  They are needed to establish a good company culture and to have all team members working toward a shared goal. Taking part in meetings is a great way to establish two-way communication for you and your employees.  In this episode of the Influence By Design podcast, Samantha and Tim chat about effective ways to run team meeting...

As a business owner, there are always multiple tasks to manage, and most of us are wearing many hats. But what happens when you want to go to the next level and you already feel like you’re maxed out? That you don’t know how to go to the next level? Chances are you need to evolve to get different results. Evolution doesn't have to be drastic - it can be something as simple as tweaking your routine...

If you want your business to create more growth and impact, you will need the help of other people.  However, many people get frustrated because they end up spending more time with their team, rather than freeing up their time.   In this episode of the Influence By Design podcast, Samantha and Tim discuss six tips that you can do as a business owner to empower your team.  When we cr...

Partnerships are a great growth strategy.  But to have success, you’ll need to know and understand the people behind the business. Most people fail to realize that the best way to generate long-lasting business connections is by strengthening human-to-human relationships. This is about giving value to all parties involved rather than only discussing sales and money. In this episode, Samantha...

In this episode, we continue our conversation on how to 10X your business. One of the things needed in order to scale your business is to be clear on which business model will work best for you. WHAT YOU’LL DISCOVER IN THIS EPISODE: Different business models (00:55) When you don’t have clarity on your business (3:07) If you’re confident about your product, you will attract clients (04:10) Tips to...

To say that the past two years have been a roller coaster ride is an understatement. This has put a strain on us as in both our personal and professional lives.  And especially as leaders. The world has gone through some major economic, social, and cultural challenges, and this has resulted in some people feeling isolated and confused. In this episode, Samantha speaks with her good friend, Ki...

Have you ever dreamed of 10x’ing your business? Do you think it’s even possible? The short answer is yes, but this needs to be backed up with a lot of thinking, processes and possibly approaching your business with a different mindset.   In this episode, Samantha and Tim discuss 4 strategies that business owners can use to 10x their business in 2022. The beginning of the year is probably the...

Have you ever thought about something you've always wanted but never thought you'd be able to get? Yet, you became firm and persistent, believing that nothing can stop you from getting it? In this crazy world of business and entrepreneurship, there will always be setbacks that have us believing that success is far from our reach. Being relentless and tenacious are the traits that we must have to r...

Podcasting is a great way to share your expertise, and have your message heard by more people. It allows you to connect not only with your ideal clients.  But did you also realise that you can use it to connect with people you thought were out of reach? Although there are many platforms that can showcase your business, podcasting can give you a unique edge for growing your business. In this e...

If you had more money, how many more people could you help? What kind of impact would you be able to give to yourself and others? Most people settle knowing that they don’t need much money to live a comfortable life.   This limiting belief restricts us from realizing our true potential and enjoying the kind of life we could be living. We find it hard to believe that having abundance is actual...

All businesses have interesting origin stories to share. Some of which became so legendary that customers have been attracted to the brand upon hearing where they started from. In this episode, Samantha speaks with Gair Maxwell, a leading business strategist, keynote speaker, and author. Their conversation is centred on how leaders can build irresistible brands. Gair states that to make brands ent...

Getting new leads is something most business owners struggle with. It becomes a bigger concern when leads are not converting into sales. In this episode, Samantha chats with Todd Brown, an expert on profitable customer acquisition campaigns. Together, they discuss the framework that Todd uses to acquire new buyers every day, consistently. Todd shares the process of bringing in leads starts with co...

As business owners, we can't allow ourselves to get run down and stressed. No good comes from that, and it's not great for our clients, our health or our wellbeing. It’s absolutely essential to be taking time out from business and switching off. Switching off from work is important, but it can be difficult over the Christmas period and being able to spend time with family can be challenging when t...