Business Foundations for Mums

Today's episode is an interview with Emma Benyon. Emma is a self-care and motherhood coach and educator, supporting busy mums who are juggling the school run with a job and building a business with the tools to be less overwhelmed and have more balance, energy and clarity. Emma is mum to a six year old and a qualified NLP, mBIT and Practical Magic Coach and full time post 16 educator. She is the e...

In today's episode Kate talks about the importance of a Business Plan. Talking through each section of the business plan: Vision, Mission & Values Business Feasibility (market research and competitor analysis) SWOT Analysis Your Products/Services (now and planned) Financial Planning (including Pricing Strutcure, Break even point and Record Keeping) Your Audience Your Brand Marketing & Sales Strate...

Today's episode is an interview with Sarah McCalden. Sarah is a dedicated financial wellness and personal growth expert known for her achievement, strength, passion, and expertise. Award-winning and an international best-selling author, she has trained with industry leaders like Bob Proctor, Jack Canfield, and Kendall Summerhawk to master her skills in helping people achieve financial success and...

In today's episode Kate is talking about surviving the summer holidays. The summer holidays can be a busy time for mums in business, with so much to juggle. But there are different ways to get through the holidays and here we will explore a number of ideas that may work for different mums. Here are some of the key takeaways from this episode: Scheduling your time is so important. What childcare op...

Today's episode is an interview with Danielle Gibbs.  Danielle has multiple projects on the go... from her Podcast, Mummy Mayhem, to her work as a virtual assistant, and the Charity that she is setting up to offer a place for other families with disabilities to have an accessible place to spend some time together away from the stresses of day to day life.  And of course some book recommendations....

In today's episode Kate talks about Imposter Syndrome and some suggestions on how to manage it. Here are some of the key takeaways from this episode: "The persistent inability to believe that one's success is deserved or has to be legitimately achieved as a result of ones own efforts or skills". Constant self doubt that "I am not good enough" or "I am going to get found out as not the brilliant pe...

Today's episode is an interview with Hannah Keys.  Hannah helps Mums who feel stuck in the 9-5 build a scalable online income in a way that aligns with the life they want to live.  A previous healthcare professional who traded her uni-degree-career of shift work for the opportunity to build a business that allows her to spend more time with her son, and have more choice in her life.  Being self em...

In today's episode Kate is focusing on the confidence blocks that Mums can face when running their own business. Kate talks about how to face these blocks and find support networks to help you. Here are some of the key takeaways from this episode: The fears that come along with starting a business The role imposter syndrome can have The negative impact of comparison Balancing family life and busin...

Today's episode is an interview with Kat Wilmore. Kat told us all about her nature inspired artwork and how she found her way back to creativity. And of course some book recommendations. Here are some of the key takeaways from this episode: Snatching moments where you can as a busy Mum Carving time out for yourself, for something that you care about. The importance of treating your business as a b...

In today's episode I talk about the updates to Instagram's algorithm. Social media algorithms are changing constantly and it's hard to keep up, so I felt it was time for an update given that a lot of the information in my previous episodes about Instagram will be out of date. Here are some of the key takeaways from this episode: Algorithms are constantly changing The possible changes to the hashta...

Today's episode is an interview with Hannah Martinig.  Hannah is an Empowerment and Personal Branding Photographer based in Aylesbury.  She left the corporate world in 2019 to focus on her Photography Business full time. Hannah specialises in Body Confidence, Female Empowerment and Personal Branding. Her father was a photographer and she had always taken an interest in it from a distance and appre...

In today's episode Kate talks about Balancing Business & Motherhood. Whilst both running a business & being a mum can be incredibly rewarding, it also comes with it's unique set of challenges. Mum guilt, time constraints and balance are often the biggest struggles. There are three main strategies discussed in this episode. Prioritising your time - what is non-negotiable, and what your energy needs...

Today's episode is an interview with Dr Jemma Andrew-Adiamah.  Jemma is a Holistic Empowerment Coach and Mentor for mums helping them to shift out of survival mode to crystal clear clarity, confidence, and fulfilment, so they can rediscover their purpose and identity beyond motherhood in a way that's on their terms. And of course some book recommendations. Here are some of the key takeaways from t...

In today's episode Kate talks about the different styles of business and what could work for you. This episode is for Mums who know that they want to start their own business, but are unsure of what business would be best suited to them, or how their skills could be turned into a business. Here are some of the key takeaways from this episode: Traditional business models can include e-commerce (sel...

Today's episode is an interview with Lolly Williams-Gibbs.  Lolly is a Life Design Coach and conscious parenting mentor. She empowers Mums, particularly SEND mums and those with chronic illnesses, who have lost their self esteem and self identity, like she had. Teaching them to live life by their design and create the life they truly desire, with a bit of conscious parenting and behaviour support...

In today's episode, Kate highlights the importance of a mailing list in business. Here are some of the key takeaways from this episode: Mailing lists help you keep in contact with people you're growing relationships with Mailing lists nurture warm audiences -  Ways to reward your mailing lists - Mailing list statistics Segmentation within your mailing list  Email marketing platforms to help create...

Today's episode is an interview with Amanda Heritage.  Amanda works with her Clients to contribute to the delivery of their brand objectives and business strategy, by delivering creative, engaging and memorable messaging for their brands that drive engagement and sales growth, and ultimately to #makeyourbrandworkharder. She has worked in marketing for 23 years, the last 5 running her own digital m...

Today Kate is talking about Early Morning Starts. Early morning starts are not for everyone - if you are still in the sleep deprived phase of Motherhood - if your children get you up early and you don't get the benefits of the early starts... However an early morning start is great if you want some time to yourself. In this episode I talk about how I got started with 5am starts, my initial reserva...

Today's episode is an interview with Sharon Goodway. Sharon is the owner of Nails by Sharon Gabrielle, a salon that offers Manicures and Pedicures in a private intimate salon. Her main passions are Nail Art (especially anything Disney related) and helping Nail biters kick the habit with my Well Being Package. Through her love of nail art she also designs Luxury Press on Nails on her Etsy page, for...

Today Kate is talking about Brand Values within your business. Brand values are an essential part of any business. More than just colours and logo, but the values that guide your business identity and culture, that represent who you are and what you stand for. These brand values are what draw people to you and help your audience to resonate with you, and ultimately want to buy from you. Your brand...

Today's episode is an interview with Jodie Charters. Jodie set up her business to regain her independence after having 4 children, and spotting a sweet cart for sale. She talks about: Getting thrown in at the deep end with a high profile event right at the start. Being unsure about what business to start up The fear of getting out and meeting others after being at home as a Mum for years.  The lon...

Today Kate talks about The Mental Load that Mums face on a day to day basis, juggling not only parenting, and work or business, but also, managing the household, the home admin, the endless list of things that need to be done and remembered, ensuring that everyone is where they need to be, when they need to be and with what they need to be.   This has both a cognitive and emotional burden, which i...

Today's episode is an interview with Louise Jowsey. Louise is a single mum to 2 teenagers. She published her first book last month called "50 things I learnt about life by 50". Louise wrote this book for her daughter. Her friend inspired her to publish a book and 100% of the proceeds are going to a charity of which Louise is a trustee. "50 things I learnt about life by 50" is available on Amazon,...

Today's episode is a solo episode focusing on overcoming procrastination for busy mums in business. Here are some of the key takeaways from this episode: Getting to the root of procrastination Looking for your key mindset blocks Effective planning and goal setting Techniques to overcome procrastination Finding your motivation   Find the show notes and any links to recommended tools and books here.

Today's episode is an interview with Anna Parker. This is the first episode in a mini series of episodes we're doing with mums in the first year in business. Anna is a Utility Warehouse partner with 2 children. Anna has run a floristry business for some time but recently decided on a change of direction, which will allow her more flexibility to work around family life. And of course some book reco...