Maika Endo
Business Clarity
Welcome to Business ClarityWhere we break down the holistic journey of the impact-driven entrepreneur into sustainable and actionable steps, this is the place for creatives, coaches, and wellness professionals to master the tools and gain insights into growing a thriving business with intention, purpose, and, of course, clarity. I’m Maika, your host, and soul’s advocate.
Where to listen?
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Episodes
#28: Your Course Alignment Blueprint 10.06.2026 13:15
In this Business Clarity episode on the Aligned Course Blueprint (paired with a free PDF worksheet on maikaendo.co), I share seven considerations for shaping an online course.
#27: Course Readiness Checklist: 10 Signs You’re Ready to Launch an Online Course 10.06.2026 21:32
In this Business Clarity episode, I share an audio companion to a free PDF "course readiness checklist" I created for coaches, educators and health/wellness practitioners who want to turn their expertise into an online course.
#26: How to Make Your Digital Marketing Work: Tough Love Tips 18.10.2024 16:16
Most people can check the boxes and create digital marketing assets for their business, such as their website, newsletter, lead magnet, etc., but many people I’ve met “forget” or feel awkward about promoting and talking about them. I hope this thought-provoking episode/blog will motivate you to step into the marketer role despite your uncertainty, fears, and doubts because you’re not getting immed...
#25: Should I DIY or Outsource? 18.10.2024 27:54
My insights and tips for busy solopreneurs who are considering outsourcing tasks. Are you feeling overwhelmed by your tasks? Discover if outsourcing to a virtual assistant or Fiverr expert is the right solution for you. I'm sharing my honest experiences working with VAs and some practical tips for finding the perfect fit and streamlining this process. ➡️ Read the full blog post here . What you’ll...
#24: How Can I Get Into More Conversations with Potential Clients? 14.08.2024 18:43
Whether you're just starting out as an online coach, consultant, wellness entrepreneur, or a seasoned professional looking to expand your reach, this episode will help you curate an environment for more sales conversations with your ideal clients. I’ll share some simple and actionable tips that you can apply right away. ➡️ Read the full blog post here . In this episode, you’ll learn: 👆One th...
#23: Building a Business Aligned with Our Values: Interview with Beck Hunter Kelm 04.08.2023 24:54
Welcome back to "Business Clarity," the podcast where we explore the intersection of value-driven businesses and personal growth. In today's episode, we have a very special guest, Becky, a talented copywriter who recently had a life-changing experience. Join us as we explore Becky's journey of self-discovery, resilience, and compassion in the face of adversity. From the wake-up c...
#22: Intentional Business Immersion: Your Questions Answered 31.05.2023 23:06
This is an FAQ type of episode to answer all your questions about my signature group program, Intentional Business Immersion. We have covered the following topics: Enrollment Period Program Differences Curriculum Access Private Community Access Monthly Check-ins & Quarterly Reviews Community and Support Program Duration Pre-Work Training Pricing and making an empowered decision Would you like...
#21: Intentional Business Immersion: All the Details About My Signature Program 23.05.2023 22:00
I’m about to open the doors again to my signature group program, Intentional Business Immersion, and this time I want to give you an earlier heads-up. Hence, you have the time you need to think about it and also connect with me if you have questions. If you are a creative, a coach, a health and wellness entrepreneur, and want to grow a thriving human-centered business without relying on social me...
#20: Interview: Michelle Grasek, Practicing Acupuncturist and Marketing Strategist 17.03.2023 30:27
I've been connected with Michelle for years when I was still running Kocoon Spa remotely from Istanbul. I've always nurtured an admiration for her as she combines a unique combination of skills-set: Michelle is the owner and acupuncturist specialized in cosmetic acupuncture in NY- with 5-star ratings on Google . She's also a practice management and marketing educator at Acupuncture Mar...
#019: How can we be more intentional with social media and make it a safe space for everyone? 05.12.2022 28:46
Why aren’t digital detoxes the answer? How to have a healthy relationship with social media? How can we, as coaches, make the social media space more safe, supportive, and kind; and mitigate some of the negative aspects of it? Join me and social media strategist Cassie Widders as we explore these questions together! Guest: Cassie Widders Cassie Widders is a social media strategist who works with f...
#018: Are coaches taking into account how ADHD brains think? 25.11.2022 34:00
Is ADHD, missing “life skills”? Are coaches taking into account how ADHD brains think? How can we, as coaches and trainers, make the online space safer and more supportive? How can we adapt our coaching and teaching styles? Join the conversation with one of my first 6-month immersion private clients, Sara Naderi. About Sara Naderi: Sara is originally from New York but now lives in Istanbul, Turk...
#017: Spotlight on Bridget Rooth of MindSteadyGo 01.12.2021 23:41
In today’s interview, Bridget shares how my group coaching program Attract Nurture Convert helped her launch a unique freebie that embodied her whole identity, and kickstarted her newsletter. You will learn: Why she decided that this was the right time to create and share a lead magnet. How she came up with the freebie idea and format - and how she went from idea inception to sharing it with the w...
#016: Starting A Business During The Pandemic 17.03.2021 24:17
In today’s episode, I invite Sally Kellet to share a bit about her journey as she quit her 9 to 5 and launched a wellbeing hub and mindfulness studio in Melbourne, just when the coronavirus pandemic started. Sally Kellett is a professional meditation teacher, certified sound meditation practitioner, and founder of Mirosuna. At the time we recorded this episode, Melbourne was getting out of its thi...
#015: Sick of Social Media? Here Are 4 Strategies You Should Be Focusing on instead 01.03.2021 21:12
In today’s episode, I'm sharing my personal story and 4 tactics I used to turn a money-losing business into an award-winning business before special media existed. And how the same tactics today, help me develop my coaching business in alignment with my values, amidst the current popularity of social media and the hustle culture. Check out the show notes at https://maikaendo.co/podcast-episodes/0...
#014: Copywriting, Entrepreneurship & Motherhood In Times Of Uncertainty 17.02.2021 28:07
Welcome to a new theme inside Business Clarity, where I feature impact-driven entrepreneurs -like you- to share their wins, challenges, and their craft, so you can see what’s possible and also feel that you are not alone in this entrepreneurial journey! I want to humanize our businesses, and us as business owners. My first guest in today’s episode is Sara Naderi - one of my past private clients,...
#013: Is It Important To Be Productive? 03.02.2021 15:30
In today’s episode, I will share with you what productivity means to me. You will also learn the critical 4 stages that I’m currently using in my group coaching program Soulful Success, to help the epic ladies increase their productivity and turn their big ideas into a plan , and launch it into action successfully. You’ll learn how to: Strengthen your vision using specific tools Set meaningful &...
#012: 5 Things You Need To Know To Get Unstuck With Your Newsletter 20.01.2021 14:46
If you struggle to send newsletters consistently, if you’re dreading it every month, if you’ve been dreaming of starting one but have been pushing it back forever, this episode is for you. Wherever you are in your newsletter journey, whether you’re telling yourself: I don’t have time I don’t know how to design I’m allergic to technology I don’t have a list of people to send it to I don't know w...
#011: How To Create Your Brand From Scratch In 5 Simple Steps 06.01.2021 23:07
In this episode today, I’m sharing my 5-step process to creating a cohesive personal or business brand from scratch , without having to spend money. You’ll be able to create your branding in 5 simple steps and take your impact-driven brand to the next level! We will talk about: One of the most underrated and crucial steps of the creative process, which is to build your vision board. What to consi...
#010: 3 Market Survey Tactics To Conquer Your Fear Of Launching 23.12.2020 14:23
Do you ever wonder: “This has been done already; why would people buy from me?” “What can I write about? I have nothing interesting or new to say!” ”What could I possibly teach?” Then you’re in the right place. Because those are all legit questions - The first time I spent months creating a course in my little corner, and when I finally launched it, it was a flop! I only had 2 people enroll. This...
#009: How To Pick The Right Brand Name For Your Business 27.10.2020 16:11
If you’re an entrepreneur and you’re building a personal brand, you probably asked yourself how you should name your business. You may have asked yourself questions such as: Shall I name my company using my own name? Shall I name it using generic words? Shall I give it the name of the course I’m launching? I have gone through the trademark registration process for my previous business’s brand name...
#008: How to Stay in Business Motivated Year After Year 14.10.2020 13:02
In today’s episode, I will share a coaching framework to help you move from struggle and demotivation - to a position where you can create a business of true purpose and aligned success. In fact, today, I invite you to sit back and relax, to enjoy being my client for a moment!
#007: Find Your Niche And Connect With Your Ideal Clients 07.10.2020 16:26
A niche is a sweet spot between what you’re good at, your passions, and what people need. In this episode today, I’m going to help you move a little bit closer to nailing your niche, so you can market your brand with clarity and confidence. A niche is dynamic. And no matter where you are in your business journey, you'll find some golden nuggets in today's episode.
#006: My Stress-Free 3-Step Content Creation Process 30.09.2020 16:22
In this episode today, I’m inviting you behind-the-scenes of my life and business to show you my 3-step process to create my content for podcasts, blogs, newsletters, and Instagram-without feeling stuck or overwhelmed. I’m also going to share the one strategy that really helped me channel my writing.
#005: The Surprising Benefits Of A Think Week 22.09.2020 13:49
If you’re struggling with finding your purpose in life, you’re facing a fork in the road, or don’t know what to focus on to make an impact, a think week could be the solution! I share about my own think week experience and how it helped me find my new purpose after I moved to Istanbul and sold my spa business.
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