Business Casual

Exploring when to deliberately keep your business small versus when to expand, based on Matt's experience growing Swim University with just a 3-person team.

New B-roll : a steady stream of new b-roll will keep our content looking fresh and provide us more opportunities for visual hooks. Running Ads : running low budget ads to our lead magnets and products will help our reach to new people. Train The Algorithm : like and save pool content every day to train the accounts and find new visual inspiration. Trending audio. Add longer captions. Use 3 hashtag...

Being prepared is underrated. I want to practice preparation in all my work. Research Plan Execute

How to Make SEO Articles Better Answer the question in the first paragraph, even if it’s just a quick summary. Be direct with the headlines The Smart Way to Kill Algae In Your Pool Quickly -> The Fastest Way to Kill Pool Algae Video should be near the top after the intro. I believe most people rather watch than read. Under the video we can include a Lasso box to one of our products. Edit so it...

I took a prioritized article to improve and came up with a bunch of ways it could be done to gain SEO traction.

I came up with a way to prioritize what articles need SEO the most.

How to build business systems that allow for steady growth without requiring constant personal involvement or oversight.

The One-Hour Content System - Breaking down my streamlined process for creating high-quality content in just 60 minutes. Train an AI to generate content ideas Tell the AI to flesh out my favorite ideas Add those ideas to Asana and schedule them to be recorded Hire someone to edit and publish your filmed content

I think this one is obvious, don't you?

I read this blog post and give my take:  https://www.justinwelsh.me/newsletter/you-are-what-you-tolerate

I thought this episode might be a fun, off-topic idea to tackle. Let's see...

Could you tell us the story of how you launched your swimming pool course for the first time? How long did it take? Was it difficult or easy? How did you decide to promote the course at the very beginning? And what were the results? Any insights to share for someone launching a course for the first time?

What metrics do you track on your website? How do you set up your tracking? How has your tracking software changed over the years?

Breaking down my latest approach to designing and optimizing pages that sell digital products and books.

Bridging the gap between designing a brand and a home. Like, literally a home.

How I evaluate whether my business decisions are actually supporting the lifestyle I want to maintain.

I gutted every email automation I had set up for something totally new...and simpler.

A question about creating content around keywords or titles that want to be clicked.

This question is all about the difference between creating a list of CTAs and creating ONE CTA per email. Let's discuss...

I wrote down a list of things based on my own experience using social media that I think would be good for my brand to start posting.

Here's a breakdown of all my skills and how they've helped me build a sustainable lifestyle business since 2012.

The title speaks for itself, right?

The end...for now.

The title says it all.

Breaking down the essential email automations that drive 80% of my revenue and how I've optimized them over time. Welcome Series Post Purchase Abandoned Cart